Navigating the complexities of global markets requires exporters to have access to accurate and timely market intelligence. In India, the Marine Products Export Development Authority (MPEDA) plays a pivotal role in providing such insights, particularly for the seafood industry. Established in 1972 under the Ministry of Commerce and Industry, MPEDA is tasked with promoting the export of marine products and ensuring their quality aligns with international standards.

MPEDA’s Market Research Initiatives

MPEDA’s market research initiatives are designed to equip exporters with the necessary tools and information to identify and penetrate new international markets. These initiatives encompass a range of activities, including data collection, analysis, and dissemination of market trends, consumer preferences, and competitive landscapes.

1. Market Analysis Tools: MPEDA offers online tools that provide monthly, quarterly, and yearly international trade data. These tools combine statistical indicators with information on trading companies, enabling exporters to make informed decisions based on current market dynamics.

2. Market Access Initiative (MAI) Scheme: This export promotion scheme acts as a catalyst to promote India’s exports on a sustained basis. It provides financial assistance for market studies, participation in international trade fairs, and setting up infrastructure to meet global standards.

3. Dissemination of Market Information: MPEDA regularly disseminates market information and trade inquiries to stakeholders. This proactive approach ensures that exporters are aware of emerging opportunities and can adapt their strategies accordingly.

Impact of MPEDA’s Market Research on Exporters

The comprehensive market research conducted by MPEDA has significantly benefited Indian seafood exporters. By aligning production with market demand and adhering to international quality standards, exporters have been able to enhance their competitiveness globally.

In the financial year 2022-23, India’s seafood exports reached an all-time high of USD 8.07 billion. This remarkable achievement underscores the effectiveness of MPEDA’s initiatives in providing exporters with the insights needed to navigate complex international markets successfully.

Altus Exports: Facilitating Global Expansion for Indian Manufacturers

While MPEDA focuses on the seafood industry, other sectors also require robust support to venture into global markets. Altus Exports serves as a premier merchant exporter, delivering the best of India’s textiles, handicrafts, chemicals, and food products to the world. Our commitment to quality, sustainability, and customer satisfaction makes us an ideal partner for manufacturers aiming to expand their global footprint.

Partnering with Altus Exports

At Altus Exports, we continuously seek to form strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our partnership model is designed to simplify the complex process of exporting and help you tap into new markets with ease. Here’s how we achieve this:

1. Expertise in Finding Buyers: Our team excels in identifying potential buyers for your products across various international markets. We leverage our deep understanding of market trends, buyer behavior, and industry demands to match your products with the right buyers.

2. Access to Comprehensive Databases: We invest in and maintain subscriptions to numerous databases and information sources that provide us with up-to-date market intelligence. These resources are instrumental in identifying new opportunities, understanding market dynamics, and staying ahead of the competition.

3. Skilled Marketing Team: Our marketing team is highly trained and experienced in promoting products in the international market. They utilize a blend of traditional and digital marketing techniques to raise awareness of your products, generate leads, and convert them into orders.

4. Extensive Network: Over the years, we have built a vast network of contacts and partners across various industries and regions. This network includes distributors, agents, retailers, and other key stakeholders who play a crucial role in the export process. By leveraging these relationships, we can facilitate smoother market entry and quicker establishment of your products in new territories.

To explore a partnership with us, please visit our Manufacturer Partnership page and provide your details. We look forward to collaborating with you to bring India’s vibrant essence to the world.