In today’s globalized economy, Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in driving economic growth and employment. In India, MSMEs contribute approximately 45% to the country’s total exports, underscoring their significance in the international trade arena. However, venturing into global markets presents challenges such as understanding complex export regulations, identifying potential buyers, and navigating logistical hurdles. Altus Exports is dedicated to assisting MSMEs in overcoming these obstacles, enabling them to successfully export their products worldwide.

Understanding the Export Landscape for Indian MSMEs

The Indian government recognizes the critical role of MSMEs in the nation’s export ecosystem. In the Union Budget 2025-26, an Export Promotion Mission was announced to facilitate easier access to export credits, provide cross-border factoring support, and assist MSMEs in overcoming non-tariff barriers. This initiative aims to bolster the capabilities of 100,000 exporters, reflecting the government’s commitment to enhancing MSME participation in global trade.

Altus Exports: Your Partner in Global Expansion

At Altus Exports, we have developed a comprehensive, step-by-step approach to assist MSMEs in exporting their products. Our process is designed to simplify the complexities of international trade and provide MSMEs with the tools and support they need to succeed.

Step 1: Assessing Export Readiness

The first step involves evaluating whether a business is prepared to enter international markets. This includes assessing product quality, production capacity, and compliance with international standards. Altus Exports collaborates with manufacturers to ensure their products meet the stringent requirements of global markets.

Step 2: Market Research and Identification

Identifying the right market is crucial for export success. We conduct thorough market research to determine which countries have the highest demand for specific products. This involves analyzing market trends, consumer preferences, and competitive landscapes to identify the most promising markets for our partners.

Step 3: Product Adaptation and Compliance

Different markets may have varying regulations and standards. Altus Exports assists MSMEs in adapting their products to meet these specific requirements, including packaging, labeling, and compliance with local regulations. This ensures that products are not only market-ready but also compliant with all necessary standards.

Step 4: Pricing Strategy and Cost Analysis

Developing a competitive pricing strategy is essential. We help businesses analyze costs associated with exporting, such as tariffs, shipping, and distribution expenses, to determine optimal pricing that balances competitiveness with profitability.

Step 5: Marketing and Promotion

Effective marketing is key to establishing a brand in a new market. Our skilled marketing team utilizes a blend of traditional and digital marketing techniques to promote products internationally. This includes participating in trade shows, leveraging online platforms, and utilizing our extensive network to increase product visibility.

Step 6: Logistics and Distribution

Navigating the logistics of exporting can be complex. Altus Exports manages the entire supply chain process, from handling shipping documentation to selecting reliable freight forwarders, ensuring that products reach their destinations efficiently and cost-effectively.

Step 7: After-Sales Support and Feedback

Maintaining relationships with international buyers is crucial for long-term success. We provide after-sales support and gather feedback to help businesses improve their products and services continually.

Altus Exports’ Commitment to Quality and Compliance

Quality assurance is at the forefront of our operations. We prioritize quality at every step, from sourcing to packaging, ensuring that products meet the highest standards. Our rigorous quality control processes are designed to meet international benchmarks, providing confidence to our partners and their customers.

Partnering with Altus Exports: A Pathway to Global Markets

Altus Exports is continuously seeking to form strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our ideal partners are those who produce export-quality products, aspire to establish a global footprint, and possess the necessary documentation and certifications for seamless export operations.

How to Partner with Us

We invite manufacturers to collaborate with us to expand their reach into international markets. By partnering with Altus Exports, businesses can leverage our expertise, resources, and networks to navigate the complexities of global trade successfully. To initiate a partnership, please visit our Manufacturer Partnership page and provide your details. Our team will connect with you to explore opportunities for collaboration.

Conclusion

Exporting offers immense opportunities for growth and diversification for MSMEs. While the process can be challenging, partnering with experienced export facilitators like Altus Exports can simplify the journey. With our structured approach and commitment to excellence, we empower Indian manufacturers to successfully navigate international markets and achieve sustainable growth.