India has a rich heritage of handicrafts, with each region offering unique craftsmanship that has been passed down through generations. The Export Promotion Council for Handicrafts (EPCH) plays a crucial role in ensuring that these exquisite crafts gain global recognition. Established in 1986–87, EPCH serves as a nodal agency under the Ministry of Textiles, Government of India, dedicated to promoting, supporting, and facilitating the export of Indian handicrafts worldwide.

EPCH acts as a bridge between Indian artisans and global markets by organizing trade fairs, exhibitions, and business delegations. It helps small and medium-scale handicraft manufacturers access international buyers, enhance their production capabilities, and comply with global standards. With India’s handicraft exports reaching $3.5 billion in 2022–23, EPCH continues to drive the sector towards new heights.

How EPCH Helps Small-Scale Handicraft Exporters Compete in Global Markets

Small-scale artisans and handicraft businesses often struggle to compete in global markets due to lack of exposure, inadequate resources, and compliance challenges. EPCH addresses these issues through several initiatives:

1. Organizing International Trade Fairs and Buyer-Seller Meets

EPCH hosts some of the largest trade fairs in the industry, including the IHGF Delhi Fair, one of the world’s biggest platforms for handicraft exports. This biannual event attracts thousands of buyers from around the world, providing Indian exporters with direct access to potential clients. In 2023, the event witnessed participation from 110 countries, with over 7,000 exhibitors showcasing their products.

2. Providing Market Intelligence and Export Guidance

Through regular research and reports, EPCH provides members with insights into international market trends, emerging opportunities, and buyer preferences. This helps exporters tailor their products to meet global demand, improving their competitiveness.

3. Skill Development and Training Programs

EPCH conducts training sessions and workshops to upgrade artisans’ skills in areas such as design innovation, quality control, packaging, and sustainable production. These initiatives enable small businesses to create globally competitive products.

4. Ensuring Compliance with International Standards

Many global buyers require products to meet specific safety, quality, and sustainability standards. EPCH guides exporters in obtaining necessary certifications such as ISO, Fair Trade, and GoodWeave, ensuring smoother entry into international markets.

5. Financial and Logistical Support

Small-scale exporters often face financial constraints. EPCH helps members access subsidies, grants, and financial aid from government schemes such as Market Access Initiative (MAI) and Interest Equalization Scheme. It also assists in simplifying logistics, customs clearances, and documentation processes, reducing barriers to international trade.

6. Promoting Sustainability in Handicrafts

With growing global demand for eco-friendly and ethical products, EPCH encourages artisans to adopt sustainable practices. The organization promotes the use of natural dyes, recycled materials, and environmentally friendly production methods, ensuring compliance with international green standards.

Facts and Figures: EPCH’s Impact on Indian Handicraft Exports

• India’s handicraft exports amounted to $3.5 billion in 2022–23, with the US, UK, Germany, and UAE being top buyers.
• The IHGF Delhi Fair attracts over 10,000 foreign buyers and 110+ countries every year.
• EPCH supports over 10,000 small and medium-sized exporters across India.
• The handicrafts sector employs over 7 million artisans, contributing significantly to rural employment and women’s empowerment.

How Altus Exports Can Help Indian Manufacturers Expand Globally

While EPCH provides a strong foundation for handicraft exporters, navigating the complexities of global trade can still be challenging. This is where Altus Exports steps in to bridge the gap. We offer a comprehensive export support system that helps Indian manufacturers expand their reach in international markets.

Why Partner with Altus Exports?

1. End-to-End Export Solutions: We manage everything from product sourcing, quality control, and compliance to international shipping and distribution.
2. Global Buyer Network: We connect Indian manufacturers with verified buyers in North America, Europe, Australia, and the Middle East.
3. Customized Marketing Strategies: Our team helps businesses optimize pricing, branding, and digital presence to appeal to global consumers.
4. Logistics and Documentation Support: We simplify customs procedures, ensuring smooth and timely deliveries.
5. Growth Consultation: We provide insights on export trends, regulations, and best practices, empowering businesses to scale efficiently.

Partner with Altus Exports for Global Success

Indian handicraft manufacturers looking to expand internationally can leverage Altus Exports’ expertise to access new markets, improve profitability, and scale sustainably. Whether you’re an artisan collective, a small-scale exporter, or an established handicraft business, our tailored solutions ensure your products reach the right buyers.

Partner with us today and take your Indian handicrafts to the global stage!

By leveraging the expertise of both EPCH and Altus Exports, Indian handicraft exporters can unlock new opportunities, enhance competitiveness, and achieve global success. With the right guidance and market access, the world is ready to embrace India’s rich handicraft legacy.