Introduction

India is home to a rich tradition of handicrafts and artisanal products, with over 7 million artisans engaged in the sector. However, in an increasingly globalized market, these talented artisans often struggle to gain international exposure. This is where the Export Promotion Council for Handicrafts (EPCH) plays a vital role. By facilitating participation in international trade fairs, exhibitions, and buyer-seller meets, EPCH helps Indian manufacturers and artisans showcase their products on a global stage.

To further support these efforts, the government and other agencies offer grants, funding, and incentives to encourage exports and ease market entry for artisans. In this blog, we will explore these opportunities in detail and highlight how Indian manufacturers can leverage them to expand their global footprint. Additionally, we will explain how Altus Exports can serve as a reliable partner in helping manufacturers scale their exports successfully.

Grants, Funding, and Incentives Available for Indian Exporters

1. Market Access Initiative (MAI) Scheme

The Market Access Initiative (MAI) scheme, operated by the Ministry of Commerce and Industry, is designed to support Indian exporters in their global expansion. Under this scheme, eligible exporters receive financial assistance for:

• Participating in international trade fairs and exhibitions
• Conducting market research and publicity campaigns
• Creating and upgrading export infrastructure
• Developing product standards to meet global requirements

The EPCH collaborates with the government to facilitate access to this scheme for handicraft exporters.

2. Merchandise Exports from India Scheme (MEIS)

The Merchandise Exports from India Scheme (MEIS) provides export incentives of 2% to 5% of the Free on Board (FOB) value of exported goods. Handicrafts are included under this scheme, allowing Indian artisans to price their products more competitively in global markets.

3. Rebate of State and Central Taxes and Levies (RoSCTL)

The RoSCTL scheme offers a refund of state and central taxes on exports, reducing the financial burden on handicraft exporters. This scheme ensures that manufacturers remain cost-competitive in the international market.

4. Interest Equalization Scheme (IES) on Pre and Post Shipment Rupee Export Credit

To encourage export growth, the Interest Equalization Scheme (IES) provides a 3% interest subvention for manufacturers and merchant exporters on pre- and post-shipment export credit. This is crucial for small-scale artisans who require financial backing to fulfill export orders.

5. Export Credit Guarantee Corporation of India (ECGC) Schemes

The ECGC offers insurance coverage and credit risk management solutions to exporters, ensuring that they are protected against potential payment defaults by overseas buyers.

6. Common Facility Centers (CFCs) for Handicrafts

Under the Ambedkar Hastshilp Vikas Yojana (AHVY), financial aid is provided to establish Common Facility Centers (CFCs) that offer artisans access to modern tools, training, and production facilities. These centers help artisans produce high-quality goods that meet international standards.

EPCH’s Role in International Trade Fairs & Exhibitions

Facilitating Global Market Access

The Export Promotion Council for Handicrafts (EPCH) has been instrumental in organizing and facilitating Indian participation in over 200 international trade fairs and exhibitions annually. Some of the prominent events include:

• Ambiente (Germany) – One of the world’s largest consumer goods trade fairs.
• Maison&Objet (France) – A premier event for home decor and interior design.
• NY NOW (USA) – A significant platform for lifestyle and gift products.
• Hong Kong Gifts & Premium Fair – A leading event for gifts and accessories.
• Dubai World Trade Centre Exhibitions – Focusing on home decor and lifestyle products.

Through these exhibitions, Indian artisans receive direct exposure to global buyers, leading to higher export orders and business expansion.

Business Delegations & Buyer-Seller Meets

In addition to trade fairs, EPCH organizes buyer-seller meets in key international markets, creating a direct networking channel between Indian exporters and overseas buyers. These initiatives result in long-term business collaborations and increased trade volumes.

Skill Development & Capacity Building

To help artisans meet international standards, EPCH offers training programs in design innovation, packaging, marketing, and quality control. These initiatives ensure that Indian handicrafts remain competitive in the global marketplace.

How Altus Exports Can Help Indian Manufacturers Expand Globally

While EPCH and government initiatives provide significant support, Indian exporters often need additional assistance in navigating the complexities of international trade. This is where Altus Exports plays a crucial role.

Our Services:

• End-to-End Export Assistance: We handle documentation, compliance, logistics, and customs clearance.
• Global Market Access: We help manufacturers identify and enter the most lucrative markets for their products.
• Strategic Partnerships: We connect Indian exporters with international buyers, wholesalers, and distributors.
• Digital Marketing & Brand Promotion: We enhance global visibility through SEO, social media, and online marketplaces.

Partner with Us!

We invite Indian manufacturers and artisans to partner with Altus Exports and leverage our expertise in global trade. By collaborating with us, businesses can maximize their exports, increase revenue, and gain international recognition.

Visit Altus Exports Partnership Page to learn more about how we can help you expand your business.

Conclusion

The Indian handicrafts industry has immense potential for global growth. With support from EPCH, government incentives, and trade fairs, artisans and manufacturers can significantly increase their export reach. However, to maximize opportunities and navigate export challenges, partnering with experts like Altus Exports can be a game-changer. By leveraging our expertise, Indian manufacturers can scale their businesses efficiently and achieve long-term success in international markets.