Collaborative Initiatives: Tea Board India’s Partnerships with Export Associations

India’s tea industry, renowned for its rich diversity and quality, has long been a cornerstone of the nation’s agricultural exports. In the fiscal year 2022-23, India exported approximately 240 million kilograms of tea, underscoring its significant role in the global market.

The Role of the Tea Board of India

Established in 1953 under the Tea Act, the Tea Board of India serves as the apex body for the development and promotion of the Indian tea industry. Its primary objectives include regulating the industry, promoting Indian tea domestically and internationally, and ensuring the welfare of tea producers. The Board’s initiatives are pivotal in maintaining the quality and reputation of Indian tea in global markets.

Partnerships with Export Associations

To bolster tea exports, the Tea Board collaborates with various export associations. These partnerships focus on market expansion, quality enhancement, and promotional activities.

Tea Association of India (TAI)

The Tea Association of India represents North Indian tea producers in the organized sector. TAI plays a crucial role in policy advocacy, quality control, and market development. Through its collaboration with the Tea Board, TAI has facilitated the export of Indian tea to numerous countries, enhancing India’s presence in international markets. (teaassociationofindia.com)

Indian Tea Exporters Association (ITEA)

The Indian Tea Exporters Association focuses on promoting Indian tea exports. In consultation with the Tea Board, ITEA selects key markets and organizes trade delegations. Notably, ITEA has been instrumental in increasing exports to countries like Pakistan and Iran, with exports to Pakistan rising from less than 1 million kilograms to over 20 million kilograms.(indiatea.org)

Tea Development & Promotion Scheme (TDPS)

In 2024, the Tea Board announced the Tea Development & Promotion Scheme (TDPS) for 2023-24 to 2025-26, allocating ₹664.09 crore to support stakeholders. The scheme aims to increase domestic consumption, improve price realization, and boost exports by adopting a field-to-cup approach. It includes incentives for export promotion, quality certification, and market research.

Impact of Collaborative Initiatives

These collaborations have yielded significant results. For instance, the Tea Board’s partnership with export associations has led to increased exports to key markets, enhanced brand recognition, and improved quality standards. The collective efforts have positioned Indian tea as a premium product in the global market, contributing to the industry’s growth and sustainability.

How Altus Exports Can Assist Indian Manufacturers

For Indian manufacturers seeking to expand their export horizons, partnering with Altus Exports can be a strategic move. Altus Exports specializes in facilitating international trade by connecting manufacturers with global markets.

Benefits of Partnering with Altus Exports

• Market Access: Gain entry to diverse international markets through Altus Exports’ extensive network.

• Logistical Support: Receive assistance with shipping, customs clearance, and compliance with international trade regulations.

• Marketing Expertise: Leverage Altus Exports’ marketing strategies to enhance brand visibility and appeal to global consumers.

• Financial Solutions: Access financing options to support large-scale production and export operations.

How to Partner with Altus Exports

Manufacturers interested in partnering with Altus Exports can visit their Manufacturer Partnership page to learn more about the collaboration process and the benefits it entails.

Conclusion

The collaborative initiatives between the Tea Board of India and export associations have been instrumental in strengthening the export framework of the Indian tea industry. These partnerships have facilitated market expansion, quality enhancement, and promotional activities, leading to increased exports and global recognition. For manufacturers aiming to tap into international markets, collaborating with organizations like Altus Exports can provide the necessary support and expertise to navigate the complexities of global trade.

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