The Indian handicrafts sector is a vibrant tapestry of culture and tradition, contributing significantly to the nation’s economy. In the fiscal year 2022-2023, handicraft exports from India reached an impressive ₹33,253 crore, underscoring the global demand for these unique products. However, artisans and exporters often encounter challenges in accessing international markets. The Export Promotion Council for Handicrafts (EPCH) plays a pivotal role in addressing these obstacles, offering compliance and certification support to facilitate seamless handicraft exports.

Common Obstacles in Handicraft Exports

1. Regulatory Compliance: Navigating the complex web of international trade regulations can be daunting for exporters. Adhering to varying standards across countries requires meticulous attention to detail.
2. Quality Assurance: Maintaining consistent product quality to meet international standards is essential. Any deviation can lead to rejection of consignments and loss of credibility.
3. Market Access: Identifying and entering new markets necessitates comprehensive market research and understanding of consumer preferences.
4. Sustainability and Ethical Sourcing: With a growing emphasis on sustainable and ethically sourced products, exporters must ensure their goods meet these criteria to appeal to conscious consumers.

EPCH’s Solutions for Overcoming These Obstacles

EPCH, established in 1986-87 as a non-profit organization, is dedicated to promoting, supporting, and enhancing the export of Indian handicrafts. The council offers a range of services to mitigate the challenges faced by exporters:

1. Compliance Assistance: EPCH provides guidance on adhering to international trade regulations, ensuring exporters meet the necessary legal requirements for various markets.
2. Quality Enhancement Programs: Through workshops and seminars, EPCH educates artisans on quality standards and best practices, helping them produce goods that meet global expectations.
3. Market Development Initiatives: The council organizes international trade fairs, buyer-seller meets, and exhibitions, offering exporters platforms to showcase their products and connect with potential buyers.
4. Sustainability Certifications: EPCH has developed the VRIKSH certification, a timber legality assessment and verification scheme, to promote the responsible and legal use of wood in handicrafts. This certification is internationally recognized and enhances the marketability of certified products.

EPCH’s Compliance & Certification Support for Handicraft Exports

EPCH’s commitment to compliance and certification is evident through its various initiatives:

• VRIKSH Certification: Launched in 2013, the VRIKSH standard ensures that wood used in handicrafts is sourced legally and sustainably. As of now, 394 exporters in India are VRIKSH certified, reflecting the industry’s dedication to responsible sourcing.
• Registration-Cum-Membership Certificate (RCMC): EPCH offers RCMC to its members, which is essential for availing benefits under the Foreign Trade Policy. The membership fee is ₹7,500 plus 18% GST, totaling ₹8,850. This certificate facilitates easier access to international markets and government incentives.
• Training and Capacity Building: EPCH conducts regular training sessions on export documentation, compliance procedures, and market trends, empowering exporters with the knowledge to navigate international trade effectively.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports is a premier merchant exporter committed to delivering the best of India’s textiles, handicrafts, chemicals, and food products to the global market. Our extensive network of trusted suppliers, manufacturers, and artisans across India enables us to offer a diverse range of products that meet international standards.

Partnering with Altus Exports

Indian manufacturers seeking to expand their global footprint can benefit from partnering with Altus Exports in the following ways:

1. Quality Assurance: We prioritize quality at every step, from sourcing to packaging, ensuring that products meet the highest international standards.
2. Market Access: With our robust network and market expertise, we assist manufacturers in entering new markets and reaching a broader customer base.
3. Sustainable Practices: We are committed to eco-friendly and ethical business practices, supporting fair trade and ethical labor standards.
4. Competitive Pricing: Our efficient supply chain management enables us to offer high-quality products at competitive prices, delivering exceptional value to our clients.

Manufacturers interested in exporting their products can explore partnership opportunities with us by visiting our Manufacturer Partnership page. Together, we can celebrate and share India’s vibrant culture and exceptional craftsmanship with the world.