India’s cashew industry has long been a cornerstone of its agricultural exports, with the Cashew Export Promotion Council of India (CEPCI) playing a pivotal role in promoting and regulating this sector. In recent years, the global demand for Indian cashews has seen a significant uptick, driven by their superior quality, taste, and nutritional benefits. This blog delves into the latest export data, pricing strategies, and emerging markets, providing a comprehensive overview of the current landscape.

Export Data: A Snapshot of Growth

According to the Indian Trade Portal, during the fiscal year 2021-22, India’s cashew exports by value grew from US$420 million in 2020-21 to US$452 million, marking a 7% increase. In terms of volume, exports rose by 9%, from 70.5 million kg in 2020-21 to 76.8 million kg in 2021-22. Between April and August 2022, cashew exports stood at US$134.38 million, with a volume of 18 million kg.

The United Arab Emirates (UAE) emerged as the largest importer of Indian cashews, with exports valued at US$131.5 million in 2021-22, accounting for 29% of overall exports. This represents a significant increase from US$98.5 million in the previous year. In volume terms, exports to the UAE stood at 16.6 million kg, growing by 29% from 12.8 million kg in the prior year. Other notable importers include Japan and the Netherlands, with export values of US$58.1 million and US$41.1 million, respectively.

Pricing Strategies: Navigating the Global Market

India’s cashew pricing strategies are influenced by various factors, including global demand, production costs, and competition from other major exporters like Vietnam and Brazil. To remain competitive, Indian exporters focus on maintaining high-quality standards and diversifying product offerings, such as introducing flavored and roasted cashew variants. Additionally, the reduction of the Basic Customs Duty on raw cashew nuts to 2.5% and the Goods and Services Tax (GST) to 5% have provided some relief to exporters, enabling them to offer more competitive pricing in the global market.

Emerging Markets: New Horizons for Indian Cashews

While traditional markets like the UAE, Japan, and the Netherlands continue to dominate, emerging markets are showing increasing potential for Indian cashew exports. Countries in regions such as Eastern Europe, Southeast Asia, and Africa are experiencing growing demand for cashew products, driven by rising health consciousness and the popularity of plant-based diets. This trend presents an opportunity for Indian exporters to tap into new markets and expand their global footprint.

Altus Exports: Your Partner in Global Expansion

For Indian cashew manufacturers aiming to capitalize on these burgeoning opportunities, partnering with a seasoned export facilitator is crucial. Altus Exports offers comprehensive services to help manufacturers navigate the complexities of international trade. With expertise in market analysis, regulatory compliance, and logistics management, Altus Exports ensures that your products reach global markets efficiently and effectively.

By collaborating with Altus Exports, manufacturers can benefit from tailored strategies that align with their specific goals, ensuring optimal market entry and sustained growth. To explore partnership opportunities, visit Altus Exports’ Manufacturer Partnership page.

Conclusion

The global demand for Indian cashews is on an upward trajectory, presenting lucrative opportunities for exporters. By staying informed about market trends, adopting competitive pricing strategies, and leveraging the expertise of partners like Altus Exports, Indian manufacturers can successfully navigate the global market and achieve sustained growth.