The Engineering Export Promotion Council (EEPC) of India has been instrumental in elevating the nation’s engineering sector on the global stage. Through strategic participation in international trade fairs and exhibitions, EEPC India showcases the prowess of Indian engineering, fostering international collaborations and expanding market reach.

EEPC India’s Role in Promoting Engineering Excellence

Established in 1955, EEPC India serves as the apex body promoting the export of engineering goods, projects, and services from India. It functions as a bridge between the Indian engineering industry and the global market, facilitating interactions that lead to fruitful business ventures.

Global Trade Fairs and Exhibitions: A Platform for Exposure

Trade fairs and exhibitions are pivotal in providing businesses with a platform to display their products, understand market trends, and engage with potential clients. EEPC India organizes and participates in numerous international events, ensuring that Indian engineering companies gain maximum exposure.

Impact of EEPC-Led International Trade Shows and Delegations

The impact of EEPC India’s initiatives is evident in the growth trajectory of engineering exports. In the fiscal year 2023-24, engineering exports reached US$ 109.32 billion, marking a 2.13% increase from the previous year. This growth is particularly significant given the global economic challenges during the period.

A notable highlight was in March 2024, when engineering exports surged by 10.7% year-on-year, achieving a record monthly high of US$ 11.28 billion. This surge underscores the effectiveness of EEPC India’s strategies in promoting Indian engineering products globally.

Key Initiatives and Their Outcomes

1. INDEE Exhibitions: The Indian Engineering Exhibitions (INDEE) are among EEPC India’s flagship events. These exhibitions have been organized in various countries, providing a platform for Indian exporters to showcase their products. For instance, INDEE Kenya, held in Nairobi, attracted significant attention, leading to increased business inquiries and partnerships.

2. India Engineering Sourcing Show (IESS): IESS is another significant event organized by EEPC India. The fourth edition of IESS, held in Mumbai, saw participation from nearly 284 Indian companies, along with numerous foreign exhibitors. The event facilitated interactions between Indian exporters and international buyers, leading to substantial business deals.

3. Buyer-Seller Meets: EEPC India regularly organizes buyer-seller meets in various countries, enabling direct interactions between Indian exporters and potential international buyers. These meets have been instrumental in understanding market demands and establishing business relationships.

Facts and Figures

• Export Growth: Engineering exports in fiscal 2023-24 grew by 2.13%, reaching US$ 109.32 billion, despite a 3.11% decline in overall merchandise exports.

• Monthly Surge: March 2024 witnessed a 10.7% year-on-year growth in engineering exports, amounting to US$ 11.28 billion—the highest monthly export figure to date.

  The Economic Times

• Regional Contributions: The growth in engineering exports was significantly driven by increased shipments to regions such as West Asia and North Africa (WANA), which saw a 27% rise, and North East Asia, with an 11.6% increase.

Altus Exports: Facilitating Global Expansion for Indian Manufacturers

While EEPC India lays the groundwork for international exposure, companies like Altus Exports play a crucial role in ensuring that Indian manufacturers can effectively penetrate global markets.

How Altus Exports Assists Indian Manufacturers

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers across various international markets. Leveraging a deep understanding of market trends and buyer behavior, they match products with the right clientele.

2. Access to Comprehensive Databases: With subscriptions to numerous databases and information sources, Altus Exports provides up-to-date market intelligence, identifying new opportunities and understanding market dynamics.

3. Skilled Marketing Team: The marketing team at Altus Exports utilizes a blend of traditional and digital marketing techniques to raise product awareness, generate leads, and convert them into orders.

4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share a commitment to excellence and global expansion. Ideal partners are those producing export-quality products, aspiring for a global footprint, and possessing the necessary documentation and certifications for seamless export operations.

By partnering with Altus Exports, manufacturers gain an extension of their business in the form of a dedicated export team, simplifying the complex process of exporting and tapping into new markets with ease.

For more information on partnering with Altus Exports, visit their Manufacturer Partnership page.

Conclusion

EEPC India’s proactive initiatives in global trade fairs and exhibitions have significantly bolstered India’s engineering exports. Complementing these efforts, Altus Exports provides the necessary support for Indian manufacturers to navigate the complexities of international trade, ensuring that Indian engineering excellence continues to shine on the global stage.