Promoting India’s Textile Image: SRTEPC’s Global Marketing Efforts

India’s textile industry stands as a cornerstone of its economy, contributing approximately 14% to total merchandise exports. The Synthetic and Rayon Textiles Export Promotion Council (SRTEPC), now known as MATEXIL, has been instrumental in enhancing India’s reputation as a reliable textile supplier through strategic global marketing initiatives.

SRTEPC’s Strategic Initiatives

SRTEPC has undertaken several key initiatives to bolster India’s position in the global textile market:

1. Organizing International Trade Events: The council has organized events like ‘Textiles India 2017’ to showcase India’s textile capabilities to a global audience. This event attracted participants from various countries, highlighting India’s diverse textile offerings.

2. Facilitating Participation in Global Trade Shows: SRTEPC has facilitated Indian exporters’ participation in leading global exhibitions and business meetings, connecting them with international buyers and expanding market reach.

3. Providing Market Analysis and Export Assistance: The council offers detailed analyses of global markets, export trends, and growing markets, assisting members in identifying and penetrating new export opportunities.

4. Recognizing Excellence in Exports: SRTEPC has instituted awards to honor companies excelling in technical textile exports, thereby encouraging quality and innovation within the industry.

Impact on India’s Textile Industry

Through these initiatives, SRTEPC has significantly contributed to the growth of India’s textile exports. The industry is projected to reach a value of US$ 350 billion by 2025, with SRTEPC playing a pivotal role in this expansion.(mtinews.in)

Role of Altus Exports in Supporting Indian Manufacturers

Altus Exports, based in Ludhiana, Punjab, is a prominent manufacturer and exporter specializing in bicycle parts, auto components, and tyres and tubes for agricultural vehicles.(Indian Industries Directory)

By partnering with Altus Exports, Indian manufacturers can leverage our extensive experience and global network to enhance their export capabilities.

How Altus Exports Can Assist Indian Manufacturers

1. Quality Assurance: We adhere to stringent quality standards, ensuring that products meet international requirements and enhancing the competitiveness of Indian manufacturers in global markets.

2. Market Expansion: Our established presence in various international markets provides Indian manufacturers with access to new customer bases, facilitating business growth.

3. Logistical Support: We offer comprehensive logistical solutions, including warehousing and distribution, streamlining the export process for manufacturers.

4. Technical Expertise: Our team provides technical support and guidance, assisting manufacturers in product development and innovation to meet diverse market demands.

Partnering with Altus Exports

Indian manufacturers interested in expanding their export horizons can explore partnership opportunities with Altus Exports. By collaborating with us, manufacturers can benefit from our global reach, technical expertise, and commitment to quality, ensuring their products gain a competitive edge in international markets.

SRTEPC’s Response to Global Challenges: Adapting to Market Dynamics

Sustainability in Textiles: SRTEPC’s Commitment to Eco-Friendly Practices

SRTEPC’s Awards: Recognizing Excellence in Textile Exports

SRTEPC’s Trade Centre: A Gateway for International Buyers

Educational Initiatives: SRTEPC’s Training Programs for Exporters

Promoting India’s Textile Image: SRTEPC’s Global Marketing Efforts

Financial Assistance Programs by SRTEPC for Textile Exporters

Policy Advocacy: SRTEPC’s Influence on India’s Textile Export Policies

Navigating Global Markets: SRTEPC’s Support for Indian Exporters

SRTEPC’s Role in Elevating India’s MMF Textiles Exports