In an era where environmental sustainability is paramount, industries worldwide are re-evaluating their practices to align with eco-friendly standards. The rubber industry, integral to numerous sectors, is no exception. In India, the Rubber Board has been at the forefront of promoting sustainable and eco-friendly cultivation practices, ensuring that Indian rubber meets global environmental benchmarks.

The Rubber Board’s Commitment to Sustainability

Established under the Rubber Act of 1947, the Rubber Board of India is a statutory body dedicated to the development and promotion of the rubber industry. Headquartered in Kottayam, Kerala, the Board’s mission encompasses research, training, and the implementation of sustainable cultivation practices.

Sustainable & Inclusive Development of Natural Rubber Sector (SIDNRS)

Recognizing the challenges posed by climate change and the need for sustainable practices, the Government of India, through the Rubber Board, has been implementing the “Sustainable and Inclusive Development of Natural Rubber Sector” (SIDNRS) scheme. With an outlay of ₹999.86 crore for the period 2023-24 to 2025-26, this scheme aims to increase natural rubber production by expanding cultivation areas and enhancing productivity through sustainable means. The SIDNRS emphasizes eco-friendly farming techniques, efficient water management, and the reduction of chemical fertilizers, aligning Indian rubber cultivation with global environmental standards.

Indian Sustainable Natural Rubber (iSNR) Initiative

In January 2025, the Rubber Board launched the Indian Sustainable Natural Rubber (iSNR) initiative in Kottayam, Kerala. This initiative is designed to ensure that rubber products are sourced sustainably, without contributing to deforestation. The iSNR platform issues traceability certificates verifying the origin of rubber products and their compliance with international regulations, such as the European Union Deforestation Regulation (EUDR). This certification facilitates Indian rubber’s access to global markets, particularly the EU, by assuring buyers of its eco-friendly provenance.(Outlook Business)

Training and Capacity Building

The National Institute for Rubber Training (NIRT), under the aegis of the Rubber Board, plays a pivotal role in disseminating knowledge about sustainable practices. NIRT organizes training programs focusing on good agricultural practices, emphasizing cost-effective and eco-friendly techniques. These programs cover areas such as:

• Crop Management: Implementing sustainable farming techniques to enhance yield without compromising environmental integrity.

• Soil Health: Promoting the use of organic fertilizers and cover crops to maintain soil fertility and reduce erosion.

• Water Conservation: Teaching efficient irrigation methods to optimize water usage.

By equipping farmers with this knowledge, NIRT ensures the adoption of practices that are both economically viable and environmentally sound.

Aligning with Global Environmental Standards

India stands as the third-largest producer of natural rubber globally, following Thailand and Indonesia. With Kerala accounting for over 90% of the country’s production, the emphasis on sustainable practices in this region is crucial. The Rubber Board’s initiatives are tailored to meet international environmental standards, ensuring that Indian rubber remains competitive in the global market.

Addressing Climate Change

Climate change poses significant challenges to rubber cultivation, affecting yield and quality. The Rubber Board, in collaboration with the Rubber Research Institute of India (RRII), is actively engaged in research to develop climate-resilient rubber clones. These clones are bred to withstand temperature fluctuations and diseases, ensuring consistent production. Additionally, the promotion of agroforestry—integrating rubber cultivation with other crops—enhances biodiversity and sequesters carbon, mitigating the effects of climate change.(forestsnews.cifor.org)

Compliance with International Regulations

The global market is increasingly favoring products that adhere to stringent environmental regulations. The iSNR initiative’s traceability certification ensures that Indian rubber complies with international standards, such as the EUDR. This compliance not only enhances market access but also elevates the reputation of Indian rubber as a sustainably sourced material.

The Role of Altus Exports in Promoting Indian Rubber

As Indian manufacturers adopt sustainable practices, the next step is to introduce their eco-friendly products to the global market. This is where Altus Exports plays a pivotal role.

Partnering with Altus Exports

Altus Exports is dedicated to showcasing India’s exceptional products to the world. By forming strategic alliances with manufacturers committed to quality and sustainability, Altus Exports ensures that Indian goods reach international buyers effectively.

Key Benefits of Partnering with Altus Exports:

• Global Market Access: Leveraging an extensive network, Altus Exports connects manufacturers with buyers across continents, ensuring products reach diverse markets.

• Expertise in Export Processes: Navigating international trade regulations can be complex. Altus Exports offers comprehensive support, handling documentation, compliance, and logistics to ensure a seamless export experience.

• Marketing and Promotion: With a skilled marketing team, Altus Exports promotes products through various channels, enhancing visibility and demand in the global marketplace.

• Quality Assurance: Maintaining high standards is paramount. Altus Exports collaborates with manufacturers to ensure products meet international quality benchmarks, fostering trust and repeat business.

Manufacturers interested in expanding their global footprint can explore partnership opportunities with Altus Exports by visiting their Manufacturer Partnership page.

Conclusion

The Rubber Board of India’s unwavering commitment to sustainable and eco-friendly cultivation practices has positioned Indian rubber as a competitive player on the global stage. Through initiatives like SIDNRS and iSNR, the Board ensures that Indian rubber not only meets but exceeds international environmental standards. By partnering with entities like Altus Exports, manufacturers can seamlessly introduce their sustainably produced rubber to markets worldwide, contributing to a greener and more prosperous future.

Success Stories: Indian Exporters Thriving with Rubber Board Support

Policy Advocacy: Representing Exporters’ Interests on the Global Stage

Networking Opportunities: Building Global Connections Through the Rubber Board

Sustainable Practices Promotion: Meeting Global Demand for Eco-Friendly Rubber

Financial Incentives and Support Schemes: Boosting Competitiveness of Indian Rubber

Market Intelligence Reports: Leveraging Data for Strategic Export Decisions

Navigating Export Regulations: The Rubber Board’s Guidance for Compliance

Technical Training Programs: Empowering Exporters Through Knowledge

Quality Assurance and Certification: Building Trust in Indian Rubber Exports

Enhancing Market Access: The Rubber Board’s Initiatives for Indian Exporters