In the dynamic landscape of global trade, the Shellac & Forest Products Export Promotion Council (SHEFEXIL) has been instrumental in propelling India’s shellac and forest products onto the international stage. By organizing and facilitating participation in international trade fairs, SHEFEXIL provides exporters with invaluable platforms to showcase their products, forge business relationships, and explore new markets.

SHEFEXIL’s Mandate and Activities

Established in June 1957, SHEFEXIL operates under the aegis of the Ministry of Commerce and Industry, Government of India. Its primary objective is to promote and develop exports of shellac and various non-timber forest products (NTFPs). The council’s multifaceted approach includes:

• Market Development: SHEFEXIL provides exporters with commercially useful information and assistance to enhance their market reach.

• Professional Advisory Services: Members receive guidance on technology upgradation, quality and design improvement, and product development.

• Trade Delegations and Exhibitions: The council organizes participation in international trade fairs, exhibitions, and buyer-seller meets, both in India and abroad.

• Government Interaction: SHEFEXIL facilitates dialogue between the exporting community and government bodies at both central and state levels.

• Data Compilation: Building a robust statistical base, the council provides data on exports and imports, aiding in informed decision-making.

Participation in International Trade Fairs

One of SHEFEXIL’s cornerstone activities is orchestrating participation in international trade fairs. These events serve as pivotal platforms for Indian exporters to display their products, understand global market trends, and engage directly with potential buyers. Through such exposure, exporters can assess competition, gauge consumer preferences, and identify opportunities for product diversification.

Impact on Export Performance

SHEFEXIL’s proactive initiatives have yielded significant results. In the fiscal year 2023-24, exports of products under SHEFEXIL’s purview reached USD 3,449.69 million. This performance underscores the effectiveness of the council’s strategies in promoting NTFPs on a global scale. Notably, the United States emerged as the top export destination, with exports valued at USD 1,011.52 million, followed by Germany at USD 211.36 million. These figures highlight the global demand for Indian shellac and forest products and the success of SHEFEXIL’s efforts in market penetration.

Benefits to Exporters

By participating in international trade fairs organized by SHEFEXIL, exporters gain several advantages:

• Market Exposure: Direct interaction with international buyers enhances visibility and opens avenues for business expansion.

• Competitive Analysis: Understanding global competitors aids in strategic planning and product positioning.

• Networking Opportunities: Building relationships with global stakeholders fosters collaborations and partnerships.

• Real-time Feedback: Engagement with end-users provides insights into product acceptance and areas for improvement.

Altus Exports: Facilitating Global Outreach for Indian Manufacturers

While SHEFEXIL lays the groundwork for international exposure, companies like Altus Exports play a crucial role in bridging the gap between Indian manufacturers and global markets. As a premier merchant exporter, Altus Exports specializes in delivering India’s finest textiles, handicrafts, chemicals, and food products to the world.

How Altus Exports Supports Indian Manufacturers

Altus Exports offers a comprehensive partnership model designed to simplify the export process for manufacturers:

• Buyer Identification: Leveraging extensive market research, Altus Exports identifies potential international buyers suited to the manufacturer’s products.

• Market Intelligence: Access to up-to-date databases and information sources ensures manufacturers are informed about current market trends and demands.

• Marketing Expertise: A dedicated marketing team employs both traditional and digital strategies to promote products effectively in target markets.

• Established Network: With a vast network of global contacts, Altus Exports facilitates smoother market entry and distribution channels for products.

Partnering with Altus Exports

Manufacturers aiming to expand their global footprint can benefit from collaborating with Altus Exports. Ideal partners are those who:

• Produce Export-Quality Products: Ensuring adherence to international quality standards is paramount.

• Aspire for Global Expansion: A vision aligned with reaching and serving international markets.

• Hold Necessary Certifications: Compliance with global export regulations and possession of relevant certifications streamline the export process.

By partnering with Altus Exports, manufacturers can navigate the complexities of international trade with ease and confidence. To explore partnership opportunities, visit their Manufacturer Partnership page.

Conclusion

SHEFEXIL’s unwavering commitment to promoting India’s shellac and forest products through international trade fairs has significantly bolstered the country’s export performance. Complementing this, Altus Exports offers a strategic pathway for manufacturers to seamlessly enter and thrive in global markets. Together, these entities exemplify the synergy required to elevate India’s presence in the international trade arena.

Success Stories: Indian Exporters Thriving with SHEFEXIL’s Support

Diversifying Product Portfolios: SHEFEXIL’s Support in Developing Value-Added Products

Policy Advocacy: SHEFEXIL’s Efforts in Shaping Export-Friendly Policies

Training and Capacity Building: SHEFEXIL’s Workshops for Exporters

Financial Support and Incentives: How SHEFEXIL Aids Exporters

Sustainable Sourcing: SHEFEXIL’s Initiatives for Environmental Conservation

Expanding Horizons: SHEFEXIL’s Participation in International Trade Fairs

Quality Assurance: SHEFEXIL’s Standards and Certifications for Export Success

Navigating Global Markets: How SHEFEXIL Provides Market Intelligence to Exporters

Empowering Tribal Communities: SHEFEXIL’s Role in Promoting Non-Timber Forest Products