The Shellac and Forest Products Export Promotion Council (SHEFEXIL) plays a pivotal role in enhancing India’s export landscape, particularly in the domain of non-timber forest products (NTFPs). Established with the mandate to promote and develop exports of shellac and other forest-based products, SHEFEXIL has been instrumental in implementing training programs and workshops aimed at building the capacity of exporters. These initiatives focus on critical areas such as quality control, packaging, and international marketing, ensuring that Indian exporters remain competitive in the global market.

Quality Control Training

Maintaining stringent quality standards is paramount for exporters to meet international benchmarks and consumer expectations. SHEFEXIL stands out as the only Export Promotion Council in India that conducts quality control at the export stage. This involves rigorous testing and certification processes to ensure that products meet the requisite quality parameters before reaching international markets.

In the fiscal year 2023-24, SHEFEXIL’s analytical laboratory in Balarampur, West Bengal, conducted extensive testing of export consignments. The laboratory is equipped to perform sophisticated analytical tests, including the determination of acid value, saponification value, and iodine number assessment. During this period, numerous dock samples were tested routinely, along with samples received from individual exporters, to assess and certify product quality. This proactive approach ensures that only products of the highest standards are exported, thereby enhancing India’s reputation in the global market.(Shefexil)

Packaging Workshops

Effective packaging is a critical component of the export process, as it preserves product integrity and appeals to consumers. Recognizing this, SHEFEXIL organizes workshops dedicated to educating exporters on modern packaging techniques and standards. These workshops cover various aspects, including material selection, design considerations, and compliance with international packaging regulations.

In 2023, SHEFEXIL conducted a series of packaging workshops across major export hubs in India. These sessions attracted over 500 participants, ranging from small-scale producers to large exporters. The workshops provided hands-on training and insights into sustainable packaging solutions, aligning with global trends towards eco-friendly products. Participants reported a significant improvement in their packaging strategies, leading to reduced product damage during transit and increased customer satisfaction.

International Marketing Seminars

To thrive in the global marketplace, exporters must possess a deep understanding of international marketing dynamics. SHEFEXIL addresses this need by organizing seminars that delve into global market trends, consumer behavior, and effective marketing strategies. These seminars are designed to equip exporters with the knowledge and tools necessary to navigate complex international markets successfully.

In the previous fiscal year, SHEFEXIL hosted an international marketing seminar in Mumbai, which saw participation from over 300 exporters. The seminar featured industry experts who shared insights on market entry strategies, digital marketing, and brand positioning. Attendees gained valuable knowledge on tailoring their products and marketing efforts to meet the preferences of diverse consumer bases worldwide.

Impact of Training Programs

The comprehensive training programs and workshops conducted by SHEFEXIL have yielded tangible benefits for Indian exporters. According to the council’s annual report for 2023-24, there was a notable increase in the quality compliance rate among member exporters, rising by 15% compared to the previous year. Additionally, exporters who participated in SHEFEXIL’s training programs reported a 20% growth in their international sales, attributing this success to improved product quality and enhanced marketing strategies.

Altus Exports: Partnering with Indian Manufacturers

While organizations like SHEFEXIL provide the necessary training and resources, the journey from production to international markets can still be challenging for many manufacturers. This is where Altus Exports steps in as a strategic partner, bridging the gap between Indian manufacturers and global consumers.

Altus Exports is a premier merchant exporter committed to delivering the best of India’s textiles, handicrafts, chemicals, and food products to the world. Our extensive network and deep understanding of international trade dynamics make us an ideal partner for manufacturers aiming to expand their global footprint.

How Altus Exports Can Assist

1. Expertise in Finding Buyers: Leveraging our vast network and market intelligence, we identify and connect manufacturers with potential buyers across various international markets.

2. Access to Comprehensive Databases: We maintain subscriptions to numerous databases and information sources, providing up-to-date market insights that help in making informed decisions.

3. Skilled Marketing Team: Our experienced marketing professionals employ a blend of traditional and digital strategies to promote products effectively in the international arena.

4. Extensive Network: Over the years, we have cultivated relationships with distributors, agents, retailers, and other key stakeholders, facilitating smoother market entry and product establishment in new territories.

Partnering with Altus Exports

We are continually seeking to form strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our ideal partners are those who:

• Produce Export-Quality Products: Manufacturers adhering to stringent quality standards suitable for international markets.

• Aspire for Global Presence: Entities eager to expand beyond local markets and establish a global footprint.

• Hold Necessary Documentation and Certifications: Ensuring compliance with international regulations and possessing the required export licenses.

By partnering with us, manufacturers can leverage our expertise and resources to navigate the complexities of international trade successfully. Together, we can showcase the richness and diversity of Indian products to consumers worldwide.

For more information on how to collaborate with Altus Exports, please visit our Manufacturer Partnership page.

Success Stories: Indian Exporters Thriving with SHEFEXIL’s Support

Diversifying Product Portfolios: SHEFEXIL’s Support in Developing Value-Added Products

Policy Advocacy: SHEFEXIL’s Efforts in Shaping Export-Friendly Policies

Training and Capacity Building: SHEFEXIL’s Workshops for Exporters

Financial Support and Incentives: How SHEFEXIL Aids Exporters

Sustainable Sourcing: SHEFEXIL’s Initiatives for Environmental Conservation

Expanding Horizons: SHEFEXIL’s Participation in International Trade Fairs

Quality Assurance: SHEFEXIL’s Standards and Certifications for Export Success

Navigating Global Markets: How SHEFEXIL Provides Market Intelligence to Exporters

Empowering Tribal Communities: SHEFEXIL’s Role in Promoting Non-Timber Forest Products