Altus Exports
Export30–35 min read

Source Herbal Tea and Ayurvedic Tea Blends Directly from India: Importer Playbook

By Saurabh Mittal, Founder, Altus Exports

Importer playbook to verify Indian blending and bagging sites, stage sample-to-trial MOQs and reduce first-order identity and residue risk.

Lab technician cupping Indian herbal tea samples beside COA paperwork, moisture meter and microbiology plates for export release
Lot release depends on sensory cupping, moisture, microbiology, heavy metals and residue panels matched to the finished blend COA — not an unrelated display sample.

Direct sourcing works best when procurement starts with blend, bag format and claim language. Ask for herb list, cut grade, steam/organic status, micro and residue limits, pack format, label plan and destination before comparing prices. The product catalogue turns that brief into a supplier-ready RFQ.

Uttar Pradesh and Uttarakhand host herb networks; Kerala and Karnataka finish many blends; Gujarat packs and consolidates exports. Verify FSSAI licence number, retained-sample policy, steam-treatment capability, bagging-line hygiene and organic segregation before deposits.

Approve 50–200 bag or 1–5 kg samples first, then 100–500 kg or 5–20 master carton trials before wholesale. Read the documentation checklist and the process guide to keep sample-to-bulk matching auditable.

Key Takeaways

Summary Box

Executive Summary

Summary Box

Direct sourcing works when procurement verifies the FSSAI-licensed blending and bagging site behind the sample — not only a coastal trading letterhead. UP and Uttarakhand herb networks, Kerala and Karnataka finishing, and Gujarat packing each play different roles.

Stage fifty to two hundred bag samples or one to five kilograms loose, then trials of one hundred to five hundred kilograms or five to twenty master cartons before wholesale MT exposure. Cupping scores and pesticide honesty beat brochure photography.

Ask each supplier to disclose subcontracted cutting or bagging, show steam-treatment records when claimed, and prove organic segregation when labelled. Altus supports importer-side verification so first deposits follow evidence.

Market Size & Industry Overview

Key Statistics

From a sourcing lens, the market is a network of UP and Uttarakhand herb networks, Kerala and Karnataka finishing houses, and Gujarat packing/export clusters — each with uneven documentation maturity.

District names matter only if the specific site can reproduce the approved cupping score with honest moisture, micro and pesticide reporting under stated methods.

Supplier maps should tag process capability — cutting, blending, steam treatment, filter bagging, pyramid packing, organic segregation — not just state names on a brochure header.

Quality Specification Reference

During supplier audits, compare retained-pouch cupping to the COA and ask how out-of-spec lots are dispositioned — quality culture shows in exceptions, not in perfect samples.

Require anonymised recent COAs for the same blend family under review, not a showcase lot from two years ago.

Independent labs on first trials protect buyers when organic or steam claims raise the stakes.

Scan: quality checklist

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ParameterLoose blendBagged retail
IdentityHerb list, cut grade, blend codeSame + label ingredient order
PhysicalMoisture, particle size, foreign matterBag fill weight; appearance
SensoryCup colour, aroma, taste scoreSame against retention pouch
MicrobialTPC, yeast/mould, pathogens as agreedSame limits on retail lot
ContaminantsHeavy metals; pesticide panelSame per destination food rule
ProcessSteam-treatment record if claimedBag seal integrity
ReleaseCOA matches barrier-bag marksCOA matches carton batch marks

Trade Classification and Product Description

Compliance Notes

Ask suppliers how they historically declare bagged tisanes versus bulk dried blends; inconsistent answers signal weak CHA coordination.

Sourcing approvals should include a written classification assumption that both parties agree to revisit if the pack format changes.

Do not let a low FOB tempt a 1211.90 bulk description onto a finished retail carton programme.

Pricing Analysis

Buyer Tip

Compare supplier quotes only on identical SKU cards; a low FOB may omit pesticide panels, use thinner barrier film or understate herb load.

Ask what the quote includes — tests, packing, inland to port, document prep — before declaring a winner.

Sourcing partners like Altus make those inclusions visible so procurement does not buy a false saving.

Scan: FOB USD bands (directional — verify quote date)

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Data table — swipe horizontally on small screens

ProductFOB positionDriver
Loose conventional C/S blend (20–25 kg barrier bag)Low-to-mid single digits USD/kgHerb mix, cut grade, order size
Loose organic steam-treated blendMid single digits USD/kg upwardOrganic scope, steam records, segregation
Filter tea bags, buyer-branded cartonSub-dollar to low single digits USD/bag-equivalentBag material, carton, artwork run
Biodegradable pyramid bags, retail cartonLow-to-mid single digits USD/bag-equivalentPyramid film, tag, envelope, box
Private-label OEM master carton programmePriced per SKU per volumeArtwork, claim review, pack engineering
Masala-chai spice blend for tea service (bulk)Spice-mix dependent USD/kgSpice ratios, mesh, aroma target

MOQ Analysis

Buyer Tip

Buyers should treat supplier MOQ claims as commercial practice, not law — but also respect genuine bagging-line economics when asking for tiny mixed SKU trials.

Negotiate sample credits or partial application of sample cost to the first trial when both sides see a path to reorder.

Walk away from suppliers who refuse any staged MOQ and demand FCL blind.

Scan: MOQ ladder (commercial practice — not statutory; agree in writing)

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StageTypical quantityPurpose
Samples50–200 bags or 1–5 kg looseCupping, sensory, residue screen
Trial100–500 kg or 5–20 master cartonsArtwork, bag integrity, lot COA
Wholesale loose1–5+ MT per blendBlender / re-packer supply
Wholesale bagsPallet or FCL of retail cartonsRecurring retail programme
Private-label FCLFull container after artwork lockBuyer-brand launch

Packaging Standards

Export Tip

Audit packing rooms for lot-code printers, seal integrity checks and segregation of organic packaging materials.

Ask who supplies pyramid film and whether specs are buyer-approved; opaque film sourcing is a common private-label failure point.

Reject suppliers who cannot show packed carton examples matching the quoted SKU.

Scan: export packing formats

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FormatConfigurationControl
Loose barrier bag20–25 kg food-grade barrier bag in cartonMoisture, oxygen, lot mark
Filter tea bagsRetail cartons 20–100 bags; bulk envelopes for re-packBag seal, tag, carton crush
Pyramid / biodegradableCompostable pyramid in envelope + unit cartonFilm spec, tag ink, outer carton
Private-label OEMBuyer-approved pouch/carton/shipperArtwork, regulatory text, run size
Export shipperFive-ply corrugated with palletisationCorner posts, stretch wrap, marks
Workers packing Indian herbal tea retail cartons and sealing 20–25 kg barrier bags into master export cartons
Finished programmes ship as retail filter/pyramid cartons, 20–25 kg barrier bags for blenders, and master cartons with lot marks aligned to the packing list.

Manufacturing Overview

Export Tip

Buyer audits should walk the actual blending and bagging rooms, not only the trading office — look for retained pouches, steam logs, pest control and lot-code printers.

Ask how corrective actions work when a pesticide screen fails; hesitation is a sourcing red flag even if the sample tasted excellent.

Confirm whether cutting is in-house or subcontracted and how identity travels across sites into the finished carton.

Operators blending dried Ayurvedic herbs and running a tea-bag filling line in a hygienic Indian FSSAI-style herbal tea plant
UP, Uttarakhand, Kerala, Karnataka and Gujarat finishing houses control herb identity, cut grade, blending, bagging and lot coding for commercial herbal tea programmes.

Importer Verification Workflow for Indian Herbal Tea

This sourcing playbook centres on verifying the FSSAI site, staging samples and trials, and contracting against a written blend card before deposits.

Trading desks can coordinate, but the playbook rejects opacity about where cutting, blending and bagging actually occur.

Independent lab checks on first commercial lots remain part of prudent sourcing for organic and high-claim programmes.

Container Loading Details

Export Tip

Ask suppliers who stuffs — plant, CFS or forwarder — and who photographs seals; accountability gaps create claim dead-ends.

Visit or video a stuffing for the first FCL when volumes justify it.

Confirm inland haul times from plant to Nhava Sheva, Mundra, Chennai, Kochi or Tuticorin so stuffing slots match cutoffs.

Scan: dispatch modes (density-dependent — do not invent fixed MT)

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ModeUsePlanning point
Courier / airSamples and small trialsPouch protection; food declaration
LCLTrials below FCL thresholdPalletise; segregate mixed SKUs
20-foot FCLBulk barrier bags or dense cartonsConfirm payload vs cube
40-foot HCHigh-volume retail carton programmesCube with forwarder
Reefer (optional)Only if buyer specifies cool transitCost review; most ship dry
Workers stuffing palletized Indian herbal tea master cartons into a 20-foot export shipping container
FCL stuffing plans should use actual carton cube and weight, protect crush-sensitive retail packs, photograph seals, and keep lot marks aligned to invoice and packing list.

Shipping Methods

Export Tip

  1. Use courier or air for samples and small trials.
  2. Use LCL for qualified trials below container scale.
  3. Confirm 20′ / 40′ HC cube and payload with the forwarder — never invent fixed FCL MT.
  4. Keep carton and lot marks aligned with invoice, packing list and COA.
  5. Name Nhava Sheva, Mundra, Chennai, Kochi or Tuticorin in the Incoterm line after route review.

Verify that the supplier or forwarder team actually books the named port rather than quietly switching gateways after PO signature.

Ask for milestone notices — cargo ready, gated in, sailed, arrived — as part of sourcing SLAs.

Altus can own India-side shipping communication so buyers are not chasing multiple inboxes.

Forklift loading palletized Indian herbal tea master cartons onto a truck for Nhava Sheva or Mundra export haul
Inland logistics from UP, Uttarakhand, Kerala, Karnataka and Gujarat finishing clusters commonly route cartoned herbal tea to Nhava Sheva or Mundra; Chennai, Kochi and Tuticorin serve alternate lanes.

Certifications

Compliance Notes

Verify certificate legal names and addresses against the packing site during audits — mismatches are common.

Ask for full scope pages, not cover logos; organic scopes especially hide exclusions in fine print.

Independent confirmation of cert status through issuing bodies is reasonable on first large programmes.

Scan: credentials and documents

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ItemPurposeRelevant programme
IECIndian export readinessExporter file
FSSAI licenceFood manufacturing / packing legitimacyFinished herbal tea
AYUSH framingAyurvedic blend manufacturing basis where usedAyurvedic-positioned SKUs
COA per lotSensory, micro, heavy metals, pesticides, moistureEvery commercial batch
Organic (NPOP/USDA/EU)Certified organic herb chainOrganic SKUs
Halal / KosherChannel requirementGCC and specialist buyers
Phytosanitary / health certPlant health where requiredDestination demand
Steam-treatment recordMicrobial control evidenceSteam-treated programmes
Stretch-wrapped pallets of Indian herbal tea retail cartons and barrier bags staged on dry export warehouse racks
Dry, cool warehousing protects aroma, bag integrity and carton presentation before CFS gate-in at Nhava Sheva, Mundra, Chennai, Kochi or Tuticorin.

Buyer Requirements

Buyer Requirements

Share the RFQ with shortlisted plants unchanged so comparisons stay fair.

When buyers change requirements mid-sourcing, re-open sampling rather than forcing an old sample to fit a new brief.

Document every requirement change with a date stamp in the sourcing file.

Ceramic cup of Ayurvedic herbal tisane poured beside a biodegradable pyramid tea bag and dried tulsi leaves
Imported Indian herbal teas feed wellness retail, specialty tea shops, foodservice, e-commerce clubs and private-label OEM programmes.

Country-wise Opportunities

Market Snapshot

Some countries demand more transparent site evidence; match supplier maturity to country scrutiny before awarding the pilot.

Dual-source critical SKUs only after both sites clear the same country pathway paperwork.

Keep country-specific label variants under version control at the plant.

Scan: country fit map

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MarketProduct fitRequirement focusOpportunity
USATulsi/immunity filter bags; PL wellnessPrior notice; structure-function discipline; mixed herbal HTS often 2106.90.99.87 @ 6.4% MFN (verify)Wellness retail volume
UK / EUOrganic digestive/calming pyramidsNovel Food / MRL; labelling; live TARIC dutySpecialty organic tea
UAE / GCCHalal kadha and immunity cartonsHalal; Arabic-English label; local registrationRegional distribution
Canada / AustraliaPremium sleep / women's wellnessPathway confirm; TGA counsel in AUNatural retail
Germany / NetherlandsOrganic loose and compostable bagsOrganic + residue panelsEU hub re-export
Japan / SingaporeConsistent sensory private-labelFFC adjacency / local rulesSpecialty and regional OEM

Sourcing Checklist

Checklist

On-site or remote audit checklist: licences, batch records, steam logs, segregation, pest control, packing hygiene, corrective-action examples.

Score red/amber/green and require closure of reds before trial PO.

Re-audit after major process or ownership changes.

Common Buyer Mistakes

Common Mistakes Box

Sourcing mistakes include paying deposits to trading desks that will not name the packing site, and skipping retained-pouch discipline.

Accepting undated COAs as if they were lot-true is another frequent failure.

Fix with site verification and staged MOQs.

Challenges and Solutions

Challenge: opaque trading layers. Fix: site naming and audit rights in contracts.

Challenge: inconsistent cupping across lots. Fix: staged MOQs and independent labs on first commercial lots.

Challenge: organic segregation gaps. Fix: walk the warehouse before paying premiums.

Compliance Checklist

Checklist

Compliance Notes

Supplier compliance checklist: licences current; addresses aligned; retained pouches; corrective actions; subcontracting disclosed; example COAs authentic.

Amber scores need dated closure plans.

Red scores block deposits.

Sources

  1. WITS — India HS 210690 exports by country, 2024
  2. WITS — India HS 210690 imports by country, 2024
  3. WITS — India HS 121190 exports by country, 2024
  4. WITS — India HS 0902 tea exports by country, 2024
  5. EximGuru — ITC HS Chapter 2106 food preparations
  6. EximGuru — ITC HS 21069099 other food preparations
  7. EximGuru — ITC HS Chapter 1211 plant parts
  8. EximGuru — ITC HS Chapter 0902 tea
  9. USITC Harmonized Tariff Schedule
  10. CBP CROSS Rulings
  11. CBP ruling NY N248388 — mixed herbal teas under 2106.90.9987
  12. FDA — Prior Notice for imported foods
  13. FDA — Dietary Supplements / structure-function overview
  14. FSSAI — Food Safety and Standards Authority of India
  15. FSSAI labelling clarification context — Camellia-only “tea” naming
  16. Ministry of AYUSH
  17. Tea Board of India
  18. Spices Board of India
  19. APEDA — National Programme for Organic Production (NPOP)
  20. DGFT — Import Export Code / foreign trade
  21. EU Novel Food status Catalogue
  22. EU TARIC — customs tariff database
  23. Access2Markets (EU)
  24. EU Pesticides Database — MRLs
  25. TGA — Therapeutic Goods Administration (Australia)
  26. Health Canada — Natural Health Products
  27. ICC — Incoterms rules
  28. ITC Trade Map

Sourcing scorecards should refresh HS and FSSAI evidence before approving a supplier deposit. Cite India HS 210690USD 776.6M / 205,578,000 kg and HS 121190USD 535.2M / 121,397,000 kg CY2024 (WITS) only as multi-product parent baskets — not herbal-tea / Ayurvedic-tisane-only totals. HS 0902USD 804.2M / 249,986,000 kg is Camellia tea adjacency only.

For this sourcing guide, apply the live duty check as follows: US planning cue for mixed herbal infusions often HTS 2106.90.99.87 at Column 1 General/MFN 6.4% (confirm statistical suffix, Chapter 99 overlays and preferences with the importer’s broker / USITC). Single-species unmixed infusions often sit under HTS 1211.90 lines with species-specific rates. Never invent a hard MFN % from memory.

FSSAI clarification: the word “Tea” on Indian food labels is reserved for Camellia sinensis products. Non-Camellia herbal infusions should not be misbranded as “tea” in India; use accurate infusion / tisane / proprietary-food naming. Destination “herbal tea” wording still follows local labelling rules.

Clickable government, intergovernmental and market-intelligence references used across the herbal tea / Ayurvedic tea blends cluster. Re-check on the quote and shipping-bill dates:

Export Statistics

Key Statistics

  1. Cite India HS 210690 / 121190 only as multi-product parent context — never as herbal-tea-only trade.
  2. Confirm India ITC-HS (often 21069099 for finished mixed preparations; 121190xx for bulk herbs) and destination HTS/TARIC with CHA + importer broker.
  3. Re-check TradeStat/WITS/Comtrade before quoting figures to a buyer.

For sourcing planning: Cite India HS 210690USD 776.6M / 205,578,000 kg and HS 121190USD 535.2M / 121,397,000 kg CY2024 (WITS) only as multi-product parent baskets — not herbal-tea / Ayurvedic-tisane-only totals. HS 0902USD 804.2M / 249,986,000 kg is Camellia tea adjacency only.

Top WITS 2024 destinations under HS 210690 include the United States, UAE, Australia, Canada and the United Kingdom — use these as parent-heading corridor cues for prospecting and freight planning, not as audited herbal-tisane-only demand.

Sourcing scorecards may reference export gateways and HS families, but supplier capability — UP cutting consistency, Kerala finishing throughput, Gujarat bagging hygiene — still outranks statistics.

Ask FSSAI-licensed plants how they historically file bulk loose blend versus retail bagged cartons before assuming a TradeStat line equals their capacity to reproduce a specific cupping score.

Keep ICD-versus-port logistics notes beside any export-stat slide; a Gujarat retail-carton lot may consolidate differently from a Kerala loose-blend lot even when both end at Mundra or Kochi.

Scan: trade & HS context (directional — verify on quote date)

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MetricPositionBuyer note
Core productsTulsi, kadha/immunity, digestive, calming, detox, women's wellness, masala-chai spice blends; loose C/S; filter & pyramid bags; private-labelLock blend and bag format per SKU
OriginsUP, Uttarakhand herb networks; Kerala/Karnataka finishing; Gujarat packing/export housesVerify FSSAI site per programme
Finished HS cueHS 2106.90 / India ITC-HS often 21069099 — finished herbal infusion / bagged mixed food preparationsCHA confirms live 8-digit line per lot
Bulk herb cueHS 1211.90 (e.g. 12119029 / 12119090 / 12119099 cues) — dried plant parts for blending / single-herb infusionsUse for blender bulk; confirm with CHA
Camellia adjacencyHS 0902 only when blend intentionally includes Camellia sinensis leafDo not default caffeine-free tisanes to 0902
WITS CY2024 HS 210690 (parent)USD 776.6M / 205,578,000 kg — Other food preparations, nesMULTI-PRODUCT basket — NOT herbal-tea-only
WITS CY2024 HS 121190 (parent)USD 535.2M / 121,397,000 kg — Other plants/partsMULTI-PRODUCT basket — NOT tisane-only
WITS CY2024 HS 0902 (adjacency)USD 804.2M / 249,986,000 kg — Camellia teaCite only for Camellia-containing lines
Top HS 210690 partners (USD M)USA ~206.9; UAE ~92.1; Australia ~59.1; Canada ~59.0; UK ~51.0Parent-heading corridor cues only
CouncilsFSSAI (food) + AYUSH (Ayurvedic framing); Tea Board / Spices Board adjacency by SKUMatch council to finished form
PortsNhava Sheva, Mundra, Chennai, Kochi, TuticorinChoose after route and sailing review
India labelling noteFSSAI: “Tea” reserved for Camellia sinensis; non-Camellia = infusion/tisane naming in IndiaDestination “herbal tea” wording follows local rules

Import Statistics

Key Statistics

  1. India’s HS 210690 import total (≈ USD 78.1M CY2024 WITS) is a multi-product parent basket, not herbal-tea-only imports.
  2. Export-partner ranks under parent headings are corridor cues, not destination Ayurvedic-tisane import totals.
  3. Confirm the importer’s local food pathway (FDA prior notice, Novel Food/MRL, Halal, TGA) before sampling.

Sourcing teams should ask which import market the sample is meant to clear, because residue, micro and label expectations change between USA wellness retail, EU organic specialty and GCC Halal routes.

Supplier readiness for Halal, organic transaction certificates or steam-treatment logs affects GCC, EU and premium natural import success very directly.

Match plant documentation maturity to the destination's import scrutiny — a Gujarat packer fluent in domestic retail may still need coaching to hit a European organic importer's file expectations.

Scan: destination demand + India import context

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Data table — swipe horizontally on small screens

Market / metricLikely fit / verified cueBuyer / broker note
USATulsi/immunity filter bags; PL wellness; FDA prior noticeMixed herbal infusions often HTS 2106.90.99.87 @ 6.4% MFN planning cue
UAE / GCCHalal Ayurvedic kadha pyramids; diaspora groceryHalal + bilingual label; local product registration as required
UK / EUOrganic digestive/calming loose/pyramidNovel Food / MRL diligence; TARIC + responsible importer
Canada / AustraliaPremium organic sleep / women's wellnessConfirm pathway; TGA counsel in AU for claim framing
Germany / NetherlandsOrganic herbal tisane hubs; compostable bagsEU hub re-export; residue panels
Japan / SingaporeConsistent sensory private-labelFFC adjacency / local food rules
India HS 210690 imports CY2024USD 78.1M / 11,474,300 kg (WITS parent basket)Multi-product import context — not herbal-tea-only

Product Categories / Variants

Summary Box

Sourcing briefs should name the exact blend family and pack format so UP, Kerala or Gujarat sites quote against a real article rather than a generic herbal tea line.

Ask which SKUs are made in-house versus subcontracted for cutting or bagging; multi-site flow changes audit and retention-pouch design.

Request anonymised COA examples per SKU family under review before deposits leave the buyer's account.

Scan: SKU catalogue

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ProductSpecification variablesChannel
Tulsi / holy basil teaLeaf cut, cultivar mix, organic statusWellness retail; filter/pyramid
Kadha / immunity blendHerb ratios, spice load, bag formatDiaspora and GCC retail
Digestive herbal teaFennel/ginger/ajwain-style ratios as tisane herbsSpecialty tea; foodservice
Calming / sleep blendSensory profile; caffeine-free framingPremium natural retail
Detox / cleanse blendHerb list; claim disciplineWellness e-commerce
Women's wellness herbal teaHerb list; labelling restraintSpecialty wellness
Masala-chai spice blendSpice mesh; tea-service use; Spices Board adjacencyFoodservice; retail spice-tea
Loose C/S bulk blendCut grade; barrier bag sizeBlenders and re-packers
Filter tea bagsBag paper; tag; carton countGrocery and diaspora
Pyramid / biodegradable bagsFilm spec; envelope; unit cartonPremium specialty tea
Private-label OEMArtwork; claim text; pack engineeringBuyer-brand retail
Organic steam-treated blendOrganic scope; steam log; segregationEU/US premium
Indian herbal and Ayurvedic tea export range with loose cut tulsi blend, paper filter bags and biodegradable pyramid bags on an inspection tray
Export catalogues separate tulsi, kadha, digestive, calming, detox and chai-spice programmes in loose C/S, filter and pyramid packs — lock blend and bag format before comparing FOB.

Conclusion

Direct sourcing succeeds when the FSSAI site, retained pouches and staged MOQs are real.

Verify first, sample second, trial third, wholesale fourth. Compare formats in the herbal tea product guide.

Altus provides one accountable sourcing thread across Indian finishing clusters Contact Altus Exports with blend type, bag format, destination, quantity, certificates and analytical requirements for a structured trial.

FAQ

Source Herbal Tea and Ayurvedic Tea Blends Directly from India: Importer Playbook — FAQ

Tap a question to expand. Each answer opens with a short explanation, then a clear next-step action for buyers and exporters.

Answer

Define the SKU card first — blend family, herb list, cut grade, filter/pyramid/loose format, claim language and destination pathway — then shortlist FSSAI-licensed finishers or merchant exporters who can bag or supply 20–25 kg loose. Request IEC, licence evidence, sample pouches with matching lot COAs and recent export references.

Action

Approve vendors on lot-true samples and cupping notes, not catalogue photos or unmarked courier pouches.

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