The Agricultural and Processed Food Products Export Development Authority (APEDA) has been at the forefront of modernizing India’s agri-export sector through various digital initiatives. These efforts aim to enhance efficiency, ensure product quality, and promote Indian agricultural products in the global market.

APEDA’s Digital Platforms

To streamline the export process, APEDA has developed several digital platforms:

1. APEDA Agri-Exchange Portal: This portal provides exporters with comprehensive information on international trade, including market reports, trade statistics, and standards. It serves as a one-stop resource for exporters seeking to understand global market dynamics.
2. APEDA Farmer Connect Portal: Recognizing the importance of traceability, this platform connects farmers with exporters, ensuring transparency in the supply chain. It allows exporters to source produce directly from registered farmers, ensuring quality and authenticity.
3. Hortinet: Specifically designed for horticultural products, Hortinet facilitates the online registration of farms and processing units. It ensures that only quality produce meeting international standards is exported, thereby enhancing India’s reputation in the global market.

Traceability Systems

Traceability is crucial in the agri-export sector to ensure food safety and meet international standards. APEDA has implemented robust traceability systems:

• TraceNet: This system monitors the movement of organic products from the farm to the export stage. It ensures that organic produce maintains its integrity throughout the supply chain, meeting the stringent requirements of international markets.
• MeatNet: For meat and meat products, MeatNet provides end-to-end traceability. It tracks animals from the farm to the processing unit and finally to the export stage, ensuring compliance with international health and safety standards.

Online Export Promotion Efforts

APEDA has leveraged digital platforms to promote Indian agricultural products globally:

• Virtual Trade Fairs: In response to global challenges, APEDA has organized virtual trade fairs, allowing Indian exporters to showcase their products to international buyers without physical presence. These events have expanded market reach and reduced costs.
• Digital Marketing Campaigns: Through targeted digital marketing campaigns, APEDA promotes specific products in potential markets. For instance, campaigns highlighting the uniqueness of Indian mangoes or basmati rice have increased demand in international markets.

Impact of APEDA’s Digital Initiatives

APEDA’s digital initiatives have yielded significant results:

• Increased Exports: India’s agricultural exports have seen a consistent rise, with a growth of 17.5% in the financial year 2023-2024, reaching $41.25 billion.
• Enhanced Farmer Participation: Over 100,000 farmers have registered on the Farmer Connect Portal, facilitating direct linkage with exporters and ensuring better remuneration.
• Improved Traceability: The implementation of TraceNet and MeatNet has ensured that over 85% of organic and meat exports are fully traceable, meeting international compliance standards.

How Altus Exports Can Assist Indian Manufacturers

While APEDA provides the framework and support for agri-exports, companies like Altus Exports play a pivotal role in bridging the gap between Indian manufacturers and global markets.

Altus Exports offers comprehensive services to Indian manufacturers aiming to export their products:

• Market Research: Providing insights into global market trends, helping manufacturers identify potential markets and tailor their products accordingly.
• Regulatory Compliance: Assisting in navigating the complex web of international regulations, ensuring that products meet all necessary standards and certifications.
• Logistics Support: Offering end-to-end logistics solutions, from packaging to shipping, ensuring that products reach their destination in optimal condition.
• Digital Marketing: Leveraging digital platforms to promote products, enhancing visibility, and reaching a broader audience.

Indian manufacturers can partner with Altus Exports to streamline their export processes and expand their global footprint. By collaborating, manufacturers can focus on production while Altus Exports handles the complexities of international trade.

For more information on partnership opportunities, visit Altus Exports Manufacturer Partnership.