The global jewellery market is undergoing a significant transformation, with e-commerce playing a pivotal role in reshaping how consumers purchase jewellery. In response to this shift, the Gem & Jewellery Export Promotion Council (GJEPC) has implemented a series of strategic initiatives aimed at bolstering India’s online jewellery exports. These efforts encompass policy reforms, partnerships with logistics providers, and the creation of supportive ecosystems to facilitate seamless cross-border e-commerce.

Policy Reforms to Facilitate E-Commerce

Recognizing the burgeoning potential of e-commerce, GJEPC has actively engaged with various government bodies to address policy and procedural challenges hindering online jewellery exports. A significant achievement in this realm is the clarification of courier mode exports for gems and jewellery, resolving a 22-year period of uncertainty. This clarification has paved the way for streamlined customs procedures, reducing transit times and paperwork, thereby making it more feasible for exporters to reach global consumers efficiently.(GJEPC India)

Additionally, GJEPC has advocated for the modification of the Bureau of Civil Aviation Security (BCAS) negative list, the introduction of new postal products tailored for e-commerce, and the expansion of the Dak Ghar Niryat Kendra (DNK) network. These reforms collectively aim to create a more conducive environment for jewellery exports, enabling Indian artisans and manufacturers to tap into international markets with greater ease.

Strategic Partnerships with Logistics Providers

Understanding that efficient logistics are crucial for the success of e-commerce, GJEPC has forged partnerships with leading logistics companies to streamline the shipping process. A notable collaboration is with DHL Express, aimed at simplifying customs clearance for jewellery shipments. This partnership offers GJEPC members exclusive benefits, including discounts, dedicated seminars on global shipping best practices, and streamlined door-to-door delivery for e-commerce shipments valued at INR 10 lakh or below. Initially launched in Mumbai, this service is set to expand to key jewellery hubs such as Surat, Jaipur, Delhi, and Bengaluru.

Such collaborations are instrumental in reducing costs and transit times, making it more viable for Indian jewellers to serve international customers. By leveraging the expertise of established logistics providers, GJEPC ensures that exporters can navigate the complexities of international shipping with greater confidence and efficiency.

Creating an Enabling Ecosystem

Beyond policy reforms and logistics partnerships, GJEPC is committed to building a robust ecosystem that supports exporters in their e-commerce endeavors. The council has launched initiatives such as the Exporters Development Program (EDP), a two-month online course designed to equip gem and jewellery manufacturers and traders with the knowledge and skills required to enter export markets. The program covers critical modules, including export procedures, documentation, identifying buyers, and leveraging e-commerce platforms.

Furthermore, GJEPC has facilitated India’s first jewellery exports through courier mode from Mumbai, marking a significant milestone in simplifying international trade. This development reduces costs by up to 70% compared to traditional cargo methods, making it more accessible for jewellery businesses across India to engage in e-commerce.

Impact and Future Outlook

The global online jewellery market is projected to nearly triple, reaching $130.86 billion by 2032, up from $45.33 billion in 2023. This presents a substantial opportunity for Indian exporters to expand their market reach. GJEPC’s initiatives have already yielded positive results, with over 300 members onboarding the eBay platform, generating over $1.5 million in sales.

Exporters like Hiral Parikh, Director of Mrinal Infojewels, have benefited from these efforts. She notes that GJEPC’s initiatives have opened new markets, streamlined procedures, and significantly boosted e-commerce sales. Similarly, Aditya Jain, Founder of Jewels Park, highlights that the council’s support has created a level playing field for smaller exporters, providing access to resources and guidance essential for successful e-commerce ventures.

While significant progress has been made, challenges such as the regularization of CSB-V and PBE filings, and difficulties in handling re-imports persist. GJEPC continues to work with government agencies to address these issues and further streamline the e-commerce export process.

Altus Exports: Empowering Indian Manufacturers in Global Trade

As Indian jewellery manufacturers seek to expand their presence in international markets, partnering with experienced export facilitators becomes crucial. Altus Exports stands as a premier merchant exporter, committed to delivering the best of India’s products to the world. With a focus on quality, sustainability, and customer satisfaction, Altus Exports offers a comprehensive platform for manufacturers aiming to reach global consumers.

By collaborating with Altus Exports, Indian jewellery manufacturers can leverage an extensive network of trusted suppliers, manufacturers, and artisans across India. This partnership ensures access to diverse markets and swift response times to meet international demands. Altus Exports prioritizes quality at every step, from sourcing to packaging, ensuring that products meet the highest standards expected by global consumers.

Moreover, Altus Exports is committed to eco-friendly and ethical business practices, supporting fair trade and ethical labor standards. This aligns with the growing global demand for responsibly sourced and manufactured products.

Indian jewellery manufacturers interested in expanding their export capabilities can explore partnership opportunities with Altus Exports by visiting their Manufacturer Partnership page. This collaboration offers a strategic pathway to navigate the complexities of international trade, ensuring that Indian craftsmanship reaches appreciative audiences worldwide.

Conclusion

GJEPC’s multifaceted approach to promoting cross-border e-commerce in the jewellery sector is paving the way for Indian manufacturers to thrive in the global marketplace. Through policy reforms, strategic partnerships, and the creation of supportive ecosystems, the council is addressing critical challenges and unlocking new opportunities for exporters. Collaborations with entities like Altus Exports further enhance these efforts, providing manufacturers with the resources and support needed to succeed in international trade.

Digital Transformation: GJEPC’s Role in Modernizing the Gem and Jewellery Sector

Sustainability and Ethical Practices: GJEPC’s Commitment to Responsible Sourcing

Financial Support: GJEPC’s Assistance in Accessing Export Financing and Insurance

Market Insights: How GJEPC Provides Critical Data and Trends to Exporters

Infrastructure Development: GJEPC’s Establishment of Common Facility Centers (CFCs)

Ensuring Quality: GJEPC’s Certification and Standardization Programs

E-Commerce Expansion: GJEPC’s Initiatives to Boost Online Jewellery Exports

Streamlining Exports: GJEPC’s Efforts in Policy Advocacy and Government Collaboration

Navigating Global Markets: GJEPC’s Role in Facilitating International Trade Shows

Empowering Artisans: GJEPC’s Training and Skill Development Initiatives