The Gem & Jewellery Export Promotion Council (GJEPC) has been at the forefront of promoting sustainability and ethical practices within India’s gem and jewellery industry. By implementing responsible sourcing initiatives and aligning with global standards, GJEPC ensures that Indian exports maintain their esteemed reputation in the international market.

GJEPC’s Commitment to Responsible Sourcing

In January 2025, GJEPC and De Beers Group announced a strategic collaboration to strengthen the natural diamond narrative within the Indian gem and jewellery trade. This initiative, named the Indian Natural Diamond Retailer Alliance (INDRA), aims to support independent retailers in India by providing tools such as Artificial Intelligence-driven customized campaigns, multilingual marketing assets, and in-depth natural diamond jewellery training in local languages. The collaboration seeks to tap into India’s dynamic young population and the increasing demand across various jewellery segments, thereby promoting responsible sourcing and consumer education.(De Beers Group)

Furthermore, GJEPC has adopted updated definitions and guidelines for diamonds, as specified by the Federal Trade Commission (FTC) of the United States. By clearly distinguishing between natural diamonds and lab-grown diamonds (LGDs), the Council aims to create a more transparent global market. Terms such as “real,” “genuine,” “natural,” and “precious” can no longer be used to describe LGDs. Instead, qualifiers like “cultured,” followed by “laboratory-created” or “laboratory-grown,” must be used. This initiative enhances consumer confidence and ensures clarity in the marketplace.

Collaborations and Global Standards

GJEPC’s commitment to ethical practices is further exemplified by its collaboration with international organizations. The Council has been instrumental in promoting the adoption of the Responsible Jewellery Council’s (RJC) Code of Practices, which defines requirements for responsible business practices throughout the jewellery supply chain, from mine to retail. This includes standards for human rights, labor rights, environmental impact, and product disclosure.(Responsible Jewellery Council)

Additionally, GJEPC has been involved in initiatives that advocate for ethical sourcing in the gold industry. By supporting small mines and monitoring improvements through investments, the Council ensures that the supply chain remains transparent and traceable. Such efforts have led to significant social and environmental benefits in mining communities.

Impact on Indian Exports

India’s gem and jewellery market, currently valued at USD 85 billion, is projected to reach USD 130 billion by 2030. GJEPC’s initiatives are designed to harness this momentum by aligning Indian exports with global standards. By promoting responsible sourcing and ethical practices, the Council ensures that Indian products are trusted and valued in the international market. This not only enhances the country’s export potential but also solidifies its position as a leader in the global gem and jewellery industry.

Altus Exports: Facilitating Global Partnerships

As Indian manufacturers strive to align with global standards, partnering with experienced export facilitators becomes crucial. Altus Exports stands as a bridge between Indian manufacturers and international markets, ensuring that products meet global expectations.

Altus Exports offers a Manufacturer Partnership Program that provides Indian manufacturers with access to a vast network of international buyers. By collaborating with Altus Exports, manufacturers can benefit from quality assurance processes, sustainable practices, and competitive pricing strategies. This partnership ensures that Indian products not only reach global markets but also adhere to the ethical and sustainable standards promoted by organizations like GJEPC.

To explore partnership opportunities and learn how Altus Exports can assist in exporting products globally, Indian manufacturers can visit the Manufacturer Partnership page.

Conclusion

GJEPC’s unwavering commitment to sustainability and ethical practices has positioned India’s gem and jewellery industry as a global leader. Through responsible sourcing initiatives, collaborations with international organizations, and clear guidelines, the Council ensures that Indian exports align with global standards. By partnering with facilitators like Altus Exports, Indian manufacturers can further enhance their global reach, ensuring that their products are celebrated worldwide for their quality and ethical integrity.

Digital Transformation: GJEPC’s Role in Modernizing the Gem and Jewellery Sector

Sustainability and Ethical Practices: GJEPC’s Commitment to Responsible Sourcing

Financial Support: GJEPC’s Assistance in Accessing Export Financing and Insurance

Market Insights: How GJEPC Provides Critical Data and Trends to Exporters

Infrastructure Development: GJEPC’s Establishment of Common Facility Centers (CFCs)

Ensuring Quality: GJEPC’s Certification and Standardization Programs

E-Commerce Expansion: GJEPC’s Initiatives to Boost Online Jewellery Exports

Streamlining Exports: GJEPC’s Efforts in Policy Advocacy and Government Collaboration

Navigating Global Markets: GJEPC’s Role in Facilitating International Trade Shows

Empowering Artisans: GJEPC’s Training and Skill Development Initiatives