Policy Advocacy by SGEPC: Shaping a Favorable Export Environment

The Sports Goods Export Promotion Council (SGEPC) has been instrumental in shaping a favorable export environment for India’s sports goods and toys industry. Established in 1958, SGEPC represents leading manufacturers and exporters, working tirelessly to promote exports and enhance the industry’s global presence. This blog delves into how SGEPC influences policies to create a conducive environment for sports goods exports, supported by relevant facts and figures.

SGEPC’s Role in Policy Advocacy

SGEPC’s primary objective is to promote the export of sports goods and toys from India. To achieve this, the council engages in various activities:

1. Policy Representation: SGEPC acts as a liaison between the Indian sports goods industry and the government, advocating for policies that benefit exporters. This includes recommending the inclusion of sports goods under schemes like the Merchandise Exports from India Scheme (MEIS) to boost exports.(Export Mitra)

2. Quality Control Initiatives: The council implements quality control programs and certifications, such as the Bureau of Indian Standards (BIS) certification, ensuring that Indian sports goods meet international standards. This enhances the credibility of Indian products in the global market.

3. Market Development: SGEPC organizes trade fairs and exhibitions, such as the India International Sporting Goods Show (IISGS) and India Sports Expo, providing platforms for Indian manufacturers to showcase their products to international buyers.

4. Research and Development: The council conducts research to identify new trends and technologies in the sports goods industry, fostering innovation among Indian manufacturers.

Impact on Sports Goods Exports

SGEPC’s efforts have yielded significant results:

• Increase in Exports: Exports of sports goods from India have grown from US$ 139.63 million in 2016-17 to US$ 282.77 million in 2020-21, marking a 102.67% increase.

• Global Presence: Indian sports goods are now exported to over 150 countries, reflecting the industry’s expanding global footprint.

Challenges and Future Outlook

Despite these achievements, the industry faces challenges:

• Global Competition: Indian manufacturers contend with competitors from countries like China and Vietnam, necessitating continuous innovation and quality enhancement.

• Infrastructure Development: There is a need for modern infrastructure, including testing laboratories and research centers, to support industry growth.

• Government Support: While initiatives like the Khelo India program are commendable, more support is needed in terms of access to credit, technology, and infrastructure.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports, a leading export company, offers comprehensive solutions to Indian manufacturers aiming to expand their global reach. Here’s how partnering with Altus Exports can benefit manufacturers:

1. Market Access: Altus Exports has established networks in various international markets, facilitating entry into new regions.

2. Logistical Support: The company provides end-to-end logistics solutions, ensuring timely and efficient delivery of products.

3. Quality Assurance: With stringent quality control measures, Altus Exports ensures that products meet international standards, enhancing their competitiveness.

4. Regulatory Compliance: Altus Exports assists manufacturers in navigating complex export regulations, ensuring compliance and smooth operations.

5. Marketing Expertise: The company employs effective marketing strategies to promote products in international markets, increasing visibility and sales.

Partnering with Altus Exports

Indian manufacturers can partner with Altus Exports by visiting their Manufacturer Partnership page to learn more about the collaboration process and benefits.

Conclusion

SGEPC’s policy advocacy has been pivotal in creating a favorable export environment for India’s sports goods industry. Through strategic initiatives and collaborations, the council continues to enhance the industry’s global competitiveness. Partnerships with companies like Altus Exports further bolster this growth, offering manufacturers the support and resources needed to succeed in international markets.

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