SGEPC’s Role in Standardizing Quality for International Markets

The Sports Goods Export Promotion Council (SGEPC), established in 1958, is a government-sponsored organization dedicated to promoting India’s exports of sports goods and toys. Representing leading manufacturers and exporters, SGEPC plays a pivotal role in enhancing the competitiveness of Indian products in global markets.(Sports Goods India)

Assisting Exporters in Meeting Global Quality Standards

SGEPC’s primary objective is to facilitate the export of sports goods and toys from India. To achieve this, the council undertakes several key activities:

1. Market Development: SGEPC organizes trade fairs, exhibitions, and buyer-seller meets, providing Indian manufacturers and exporters with platforms to showcase their products to international buyers. These events are crucial for expanding market reach and establishing global connections.

2. Export Promotion: The council offers assistance and support to Indian manufacturers and exporters to increase their exports of sports goods. SGEPC provides various schemes and incentives to promote exports, such as the Market Development Assistance (MDA) scheme, which offers financial assistance to exporters for participating in trade fairs and exhibitions.

3. Research and Development: SGEPC conducts research and development activities to promote innovation in the sports goods industry. The council works closely with Indian manufacturers and exporters to identify new trends and technologies in the sports goods industry.

4. Quality Control: SGEPC provides assistance and support to Indian manufacturers and exporters to improve the quality of their products. The council offers various quality control programs and certifications to ensure that the sports goods manufactured in India meet international quality standards. This has helped Indian manufacturers and exporters enhance their credibility and reputation in the global market.

5. Policy Advocacy: SGEPC represents the Indian sports goods industry on the global stage and advocates for policies and programs that benefit the industry. The council works closely with the Ministry of Commerce & Industry, Government of India, and other stakeholders to develop and implement policies that support the growth of the sports goods industry.

Facts and Figures

SGEPC’s efforts have yielded significant results:

• Increase in Exports: Exports of sports goods from India have grown from US$ 139.63 million in 2016-17 to US$ 282.77 million in 2020-21, marking a 102.67% increase.

• Market Development: SGEPC has organized major events like the India International Sporting Goods Show (IISGS) and India Sports Expo, providing platforms for Indian manufacturers to showcase products to international buyers.

• Quality Control: The council has implemented quality control programs and certifications, such as the Bureau of Indian Standards (BIS) certification, ensuring that Indian sports goods meet international quality standards.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports is committed to supporting Indian manufacturers in expanding their global presence. By partnering with Altus Exports, manufacturers can benefit from:

• Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers across various international markets, leveraging deep market insights to match products with the right buyers.

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• Extensive Network: With a vast network of contacts and partners across various industries and regions, Altus Exports facilitates smoother market entry and quicker establishment of products in new territories.

Manufacturers interested in partnering with Altus Exports can explore the Manufacturer Partnership page for more information.

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SGEPC’s Digital Initiatives: Modernizing Export Processes for Indian Manufacturers

SGEPC’s Market Intelligence: Guiding Exporters with Data and Insights

SGEPC’s Role in Standardizing Quality for International Markets

SGEPC’s Membership Benefits: Empowering Exporters with Resources and Support

Policy Advocacy by SGEPC: Shaping a Favorable Export Environment

SGEPC’s Trade Promotion Activities: Bridging Indian Manufacturers with Global Buyers

Navigating Global Markets: How SGEPC Supports Indian Exporters

SGEPC’s Role in Enhancing India’s Sports Goods Export Potential