SGEPC’s Trade Promotion Activities: Bridging Indian Manufacturers with Global Buyers

The Sports Goods Export Promotion Council (SGEPC), established in 1958, is a Government of India-sponsored organization dedicated to promoting the export of Indian sports goods and toys. Representing leading manufacturers and exporters, SGEPC plays a pivotal role in connecting Indian manufacturers with global buyers through various trade promotion activities.(Sports Goods India)

SGEPC’s Trade Promotion Activities

SGEPC’s primary objective is to enhance the export of sports goods and toys from India. To achieve this, the council engages in several key activities:

1. Organizing Indian Participation in International Trade Fairs: SGEPC facilitates the participation of Indian manufacturers in prominent international trade fairs, providing them with a platform to showcase their products to a global audience. This exposure helps manufacturers understand international market trends and establish valuable business connections.

2. Conducting Visits of Business Delegations: The council organizes visits of business delegations to various countries, enabling Indian manufacturers to explore new markets, understand consumer preferences, and identify potential buyers. These delegations often result in fruitful partnerships and expanded export opportunities.

3. Implementing Promotional Campaigns in International Markets: SGEPC undertakes promotional campaigns in international markets to enhance the visibility of Indian sports goods and toys. These campaigns include advertising, participation in international exhibitions, and other marketing strategies aimed at attracting global buyers.

4. Providing Market Intelligence and Information: The council disseminates crucial information to its members regarding market intelligence, standards and specifications, quality and design, and other issues that may directly or indirectly affect the industry. This information aids manufacturers in aligning their products with international standards and consumer expectations.

5. Collecting Export Data and Providing Export Statistics: SGEPC collects export data from its members, maintains statistical records of exports of sports goods and toys, and evaluates its performance on an annual basis. This data helps in assessing market trends and formulating strategies for future growth.

6. Recognizing Export Achievements: The council acknowledges the achievements of exporters by awarding top performers annually. These awards serve as a motivation for manufacturers to maintain high standards and strive for excellence in the export sector.

Impact and Achievements

SGEPC’s initiatives have significantly contributed to the growth of India’s sports goods and toys export sector. By facilitating participation in international trade fairs and organizing business delegations, the council has opened avenues for Indian manufacturers to enter new markets and establish a global presence. The promotional campaigns have enhanced the visibility of Indian products, leading to increased demand and export volumes.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports is committed to supporting Indian manufacturers in expanding their global reach. By partnering with Altus Exports, manufacturers can benefit from:

• Expertise in Identifying International Buyers: Altus Exports specializes in finding potential buyers across various international markets, ensuring that manufacturers’ products reach the right audience.

• Access to Comprehensive Market Intelligence: With access to extensive databases and market insights, Altus Exports provides manufacturers with valuable information to make informed decisions and tailor their products to meet international demands.

• Skilled Marketing and Promotion: The experienced marketing team at Altus Exports employs both traditional and digital marketing strategies to promote products effectively, enhancing brand visibility and attracting global buyers.

• Extensive Network of International Contacts: Leveraging a vast network of distributors, agents, and retailers worldwide, Altus Exports facilitates smoother market entry and quicker establishment of products in new territories.

By collaborating with Altus Exports, Indian manufacturers can navigate the complexities of international trade, ensuring their products reach global markets efficiently and effectively.

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