The Apparel Export Promotion Council (AEPC) has been at the forefront of driving India’s apparel industry towards a digitally empowered future. Recognizing the global shift towards e-commerce and digital platforms, AEPC has implemented several initiatives to assist apparel exporters in leveraging digital tools, e-commerce platforms, and B2B marketplaces to enhance their international sales.

AEPC’s Digital Initiatives

In response to the challenges posed by the global pandemic, AEPC launched a Virtual Exhibition Platform to bridge the gap between buyers and sellers. This platform operates 24/7, allowing members to showcase their products continuously. Key features include virtual exhibitor booths, real-time communication through video and audio calls, WhatsApp chat facilities, live presentation auditoriums, and high-security features. This initiative ensures that buyers experience a near-physical fair environment through high-resolution exhibitor avatars.

Additionally, AEPC provides its members with regular updates on global and national developments related to the textile and apparel industry through the “Apparel India” magazine. This publication includes details on government notifications, GST updates, and significant activities undertaken by AEPC for the industry’s benefit. The magazine is widely circulated both online and offline, reaching stakeholders such as exporters, buyers, buying agents, and government officials.

E-Commerce Support for Apparel Exporters

AEPC has been proactive in facilitating apparel exporters’ entry into the e-commerce space. The council has organized seminars, webinars, and workshops focusing on the importance of e-commerce and how exporters can harness its potential. These sessions cover topics like setting up online stores, understanding global e-commerce regulations, and leveraging digital marketing strategies to reach international customers.

Moreover, AEPC has been advocating for policy changes to support e-commerce exports. The council has requested the government to liberalize e-commerce export procedures, including increasing the cap per consignment of export value under e-commerce to a minimum of ₹25 lakh and extending the export realization period to 12 months. These measures aim to encourage more exporters to adopt e-commerce platforms for their international sales.

Impact of Digital Transformation

The global apparel market has been experiencing significant growth, with its size valued at USD 1.67 trillion in 2024 and projected to reach USD 2.97 trillion by 2033, exhibiting a CAGR of 8.02% during the forecast period.

This growth is partly attributed to the increasing adoption of digital tools and e-commerce platforms by apparel exporters.

By embracing digital transformation, Indian apparel exporters have been able to tap into new markets, reduce operational costs, and enhance customer engagement. The use of B2B marketplaces has allowed exporters to connect with international buyers more efficiently, leading to increased sales and global brand recognition.

Altus Exports: Your Partner in Global Expansion

While AEPC provides the necessary support and resources for digital transformation, partnering with experienced export facilitators like Altus Exports can further enhance your global reach.

At Altus Exports, we specialize in forming strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our partnership model is designed to simplify the complex process of exporting and help you tap into new markets with ease.

How Altus Exports Can Assist You

1. Expertise in Finding Buyers: Our team excels in identifying potential buyers for your products across various international markets. We leverage our deep understanding of market trends, buyer behavior, and industry demands to match your products with the right buyers.
2. Access to Comprehensive Databases: We invest in and maintain subscriptions to numerous databases and information sources that provide us with up-to-date market intelligence. These resources are instrumental in identifying new opportunities, understanding market dynamics, and staying ahead of the competition.
3. Skilled Marketing Team: Our marketing team is highly trained and experienced in promoting products in the international market. They utilize a blend of traditional and digital marketing techniques to raise awareness of your products, generate leads, and convert them into orders.
4. Extensive Network: Over the years, we have built a vast network of contacts and partners across various industries and regions. This network includes distributors, agents, retailers, and other key stakeholders who play a crucial role in the export process. By leveraging these relationships, we can facilitate smoother market entry and quicker establishment of your products in new territories.

Partner with Us

If you are a manufacturer producing export-quality products and aspire to expand your global footprint, Altus Exports is here to assist you. We require our partners to have the necessary documentation and certifications in place to ensure seamless export operations.

To explore a partnership with us, please visit our Manufacturer Partnership page and provide us with your details. We look forward to connecting with you and helping you navigate the complexities of international trade.

Conclusion

AEPC’s digital transformation initiatives have significantly empowered Indian apparel exporters to leverage e-commerce platforms and B2B marketplaces for international sales. By embracing these digital tools and partnering with experienced export facilitators like Altus Exports, manufacturers can successfully navigate the global market, enhance their brand presence, and achieve sustainable growth.