The Apparel Export Promotion Council (AEPC) has been at the forefront of promoting sustainable and ethical practices within India’s apparel export industry. Recognizing the global shift towards eco-friendly fashion and responsible manufacturing, AEPC has implemented several initiatives to enhance India’s credibility in international markets.

AEPC’s Commitment to Sustainable Fashion

In 2022, AEPC launched the Apparel Industry Sustainability Action (AISA) program, aiming to boost the sustainability of India’s apparel and textile sector. This initiative focuses on evaluating the current status of the industry, encouraging wider adoption of sustainable measures among Micro, Small, and Medium Enterprises (MSMEs), and enhancing the global visibility of sustainable companies.

By 2024, AEPC’s efforts had led to a significant increase in the number of Indian garment factories adopting Environmental, Social, and Governance (ESG) compliance measures. These factories have embraced renewable energy sources, such as solar power, and implemented zero liquid discharge systems to minimize environmental impact. The introduction of India’s own cotton brand, ‘Kasturi,’ has further enabled global customers to track the entire textile value chain through blockchain technology, ensuring transparency and traceability.

Promoting Ethical Labor Practices

AEPC has consistently emphasized the importance of ethical labor practices in the apparel industry. The council provides assistance to Indian exporters in complying with international labor standards, ensuring that no child or forced labor is employed in garment manufacturing. This commitment aligns with India’s constitutional provisions and legislation prohibiting child labor, as well as international certifications that uphold ethical labor standards.

Impact on India’s Global Market Credibility

AEPC’s initiatives have significantly bolstered India’s reputation in the global apparel market. The council has set an ambitious target of achieving apparel exports worth USD 40 billion by 2030, focusing on innovation, market expansion, and sustainable business practices.

By fostering strategic partnerships and exploring new destinations, AEPC aims to position India as a leader in sustainable and ethical fashion exports.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports is dedicated to supporting Indian manufacturers in exporting their products to international markets. We seek to form strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our ideal partners are those who produce high-quality goods suitable for international markets, aspire to expand their global footprint, and possess the necessary documentation and certifications for seamless export operations.

Partnering with Altus Exports

At Altus Exports, we become an extension of your business, acting as your dedicated export team. Our services include identifying potential buyers across various international markets, leveraging comprehensive databases for market intelligence, and utilizing a skilled marketing team to promote your products globally. Our extensive network of contacts and partners facilitates smoother market entry and quicker establishment of your products in new territories.

By partnering with Altus Exports, Indian manufacturers can navigate the complexities of international trade with ease, ensuring their products reach global markets efficiently and effectively.