The Apparel Export Promotion Council (AEPC) has been instrumental in propelling India’s garment industry onto the global stage. Through meticulously organized international trade fairs, buyer-seller meets, and virtual expos, AEPC facilitates connections between Indian exporters and global buyers, thereby expanding market reach and fostering international collaborations.

International Trade Fairs: Showcasing India’s Apparel Excellence

AEPC’s international trade fairs serve as premier platforms for Indian garment exporters to exhibit their products to a global audience. These events attract buyers, sourcing agents, and retailers from around the world, providing unparalleled opportunities for networking and business development.

One of the flagship events is the India International Garment Fair (IIGF), which has become a significant fixture in the international apparel calendar. The 72nd edition of IIGF, scheduled for February 14-17, 2025, at Bharat Mandapam, Pragati Maidan, New Delhi, is expected to feature over 300 participants and attract more than 1,400 registered buyers and 500 sourcing consultants. The fair will showcase a diverse range of men’s, women’s, and children’s wear, along with fashion accessories, underscoring India’s rich textile heritage and manufacturing capabilities.

Buyer-Seller Meets: Fostering Direct Business Relationships

AEPC organizes targeted buyer-seller meets to facilitate direct interactions between Indian exporters and international buyers. These events are strategically planned to match the specific needs of buyers with the offerings of Indian manufacturers, ensuring mutually beneficial partnerships.

Through these meets, Indian exporters gain insights into global market trends, buyer preferences, and quality expectations. Conversely, international buyers are introduced to India’s diverse apparel products, competitive pricing, and commitment to quality. This direct engagement fosters trust and often leads to long-term business relationships.

Virtual Expos: Bridging Gaps in the Digital Era

In response to the evolving global trade landscape and the challenges posed by events like the COVID-19 pandemic, AEPC has embraced digital solutions by launching virtual exhibition platforms. These virtual expos provide a 24x7x365 platform for Indian exporters to showcase their products to a global audience without the constraints of physical boundaries.

The virtual platform features interactive exhibitor booths, live presentation auditoriums, and secure communication channels, enabling seamless interactions between buyers and sellers. This initiative ensures that Indian apparel exporters remain connected with global markets, even during times when physical travel may be restricted.

Impact on India’s Apparel Exports

AEPC’s initiatives have significantly contributed to the growth of India’s apparel exports. Between April and August 2024, apparel exports to the United Arab Emirates alone totaled US $462.3 million, with demand expected to rise further.

Overall, India’s share in global merchandise exports increased from 1.70% in 2014 to 1.82% in 2023, reflecting the positive impact of such trade promotion activities.

Altus Exports: Your Partner in Global Expansion

While AEPC provides the platforms and opportunities, navigating the complexities of international trade requires expertise and strategic partnerships. This is where Altus Exports steps in as a valuable ally for Indian manufacturers aiming to export their products globally.

At Altus Exports, we specialize in bridging the gap between Indian manufacturers and international markets. Our partnership model is designed to simplify the export process and help manufacturers tap into new markets with ease.

How Altus Exports Can Assist You:

1. Expertise in Finding Buyers: Our team excels in identifying potential buyers for your products across various international markets. We leverage our deep understanding of market trends, buyer behavior, and industry demands to match your products with the right buyers.
2. Access to Comprehensive Databases: We invest in and maintain subscriptions to numerous databases and information sources that provide us with up-to-date market intelligence. These resources are instrumental in identifying new opportunities, understanding market dynamics, and staying ahead of the competition.
3. Skilled Marketing Team: Our marketing team is highly trained and experienced in promoting products in the international market. They utilize a blend of traditional and digital marketing techniques to raise awareness of your products, generate leads, and convert them into orders.
4. Extensive Network: Over the years, we have built a vast network of contacts and partners across various industries and regions. This network includes distributors, agents, retailers, and other key stakeholders who play a crucial role in the export process. By leveraging these relationships, we can facilitate smoother market entry and quicker establishment of your products in new territories.

Partnering with Altus Exports

We are continuously seeking to form strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our ideal partners possess several key characteristics:

• Export Quality Product: We prioritize manufacturers that produce high-caliber goods suitable for international markets, adhering to stringent quality standards.
• Aspiration for Global Footprints: We seek manufacturers who are eager to expand their footprint globally.
• Basic Documentation and Certifications: Having the necessary documentation and certifications in place is crucial for seamless export operations.

By partnering with Altus Exports, you gain a dedicated export team committed to navigating the complexities of international trade, allowing you to focus on what you do best—manufacturing quality products.

To explore a partnership with us, please visit our Manufacturer Partnership page.

Conclusion

AEPC’s trade shows, buyer-seller meets, and virtual expos have been pivotal in opening global markets for Indian garments. However, to fully capitalize on these opportunities, manufacturers need a reliable partner to guide them through the intricacies of international trade. Altus Exports offers the expertise, network, and resources to help Indian manufacturers successfully export their products and establish a strong global presence.