The Apparel Export Promotion Council (AEPC) plays a pivotal role in enhancing India’s apparel exports, serving as a catalyst for the industry’s growth on the global stage. Established in 1978, AEPC has been instrumental in providing invaluable assistance to Indian exporters and international buyers, positioning India as a preferred sourcing destination for garments.

Mission and Vision of AEPC

AEPC’s vision is to promote, support, and facilitate the Indian apparel industry to enhance its competitive advantage and global positioning in a holistic and sustainable manner, benefiting all stakeholders. To achieve this vision, AEPC’s mission focuses on facilitating the industry to meet national targets concerning export promotion, employment generation, productivity enhancement, and brand creation responsibly and progressively.

Key Initiatives by AEPC

1. Market Research and Development: AEPC undertakes comprehensive market research to identify potential markets and understand global trends. This research aids in formulating strategies to penetrate new markets and expand the reach of Indian apparel.
2. Trade Delegations and Missions: To explore export potential, AEPC organizes trade delegations and missions to various countries. These initiatives help in establishing connections with international buyers and understanding market dynamics firsthand.
3. Skill Development: Recognizing the importance of a skilled workforce, AEPC has been involved in training programs to enhance the skills of workers in the apparel industry. This ensures a steady stream of qualified manpower to meet industry demands.
4. Participation in International Fairs: AEPC assists exporters in participating in international fairs, providing them with a platform to showcase their products to a global audience. This exposure is crucial for brand building and securing international orders.
5. Policy Advocacy: AEPC provides inputs for budgets, foreign trade policies, and various trade agreements, ensuring that the interests of the apparel industry are well-represented in policy formulations.

Impact on Indian Apparel Exports

The concerted efforts of AEPC have yielded significant results. In the fiscal year 2024-2025, India’s apparel exports surged by 11.6% to USD 11.31 billion during the April-December period, driven by robust growth in markets such as the US, UK, and Germany.

Looking ahead, AEPC has set an ambitious target of achieving apparel exports worth USD 40 billion by 2030, reflecting its commitment to elevating India’s position in the global apparel market.

Altus Exports: Partnering with Indian Manufacturers for Global Success

As Indian manufacturers aim to expand their global footprint, partnering with experienced export facilitators becomes crucial. Altus Exports stands as a reliable partner, dedicated to sharing India’s vibrant culture and exceptional craftsmanship with the world.

How Altus Exports Can Assist

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers across various international markets, leveraging a deep understanding of market trends and buyer behavior to match products with the right clientele.
2. Comprehensive Market Intelligence: With access to extensive databases and information sources, Altus Exports provides up-to-date market intelligence, identifying new opportunities and staying ahead of the competition.
3. Skilled Marketing Team: The marketing team at Altus Exports employs a blend of traditional and digital marketing techniques to raise product awareness, generate leads, and convert them into orders.
4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share a commitment to excellence and global expansion. Ideal partners are those who produce export-quality products, aspire for a global presence, and possess the necessary documentation and certifications for seamless export operations.

By collaborating with Altus Exports, Indian manufacturers can navigate the complexities of international trade with ease, tapping into new markets and achieving sustainable growth. To explore partnership opportunities, manufacturers can reach out through the Manufacturer Partnership page.

Conclusion

The AEPC’s initiatives have been instrumental in boosting Indian apparel exports, creating a conducive environment for manufacturers to thrive globally. By partnering with entities like Altus Exports, manufacturers can further enhance their international presence, contributing to the collective goal of establishing India as a leader in the global apparel industry.