Source Licorice (Mulethi) Powder & Extract Directly from India: Importer Playbook
By Saurabh Mittal, Founder, Altus Exports
A direct-sourcing playbook for international procurement teams buying Indian licorice root powder and extracts with documented quality, traceability, and shipment support.

Direct sourcing from India works best when procurement starts with identity and application. Ask for *Glycyrrhiza glabra*, root / stolon plant part, intended format, mesh or ratio, certification need, micro requirements, glycyrrhizin or HPLC needs, pack configuration, and destination before comparing prices. The product catalogue helps turn that brief into a supplier-ready RFQ.
Punjab, Haryana, and western UP root cultivation belts are the central herb-supply cue, with Rajasthan and dryland aggregation belts supporting drying capacity, Hyderabad, Indore corridor, and Gujarat hosting many extract plants, and Gujarat/packing contributing southern programmes. A sourcing partner should verify the actual processing site, retained sample controls, lot traceability, testing capability, and whether organic or steam-sterilized claims are within the supplier's documented scope.
Approve a 100 g–2 kg sample first, then move through a 100–500 kg powder or 25–100 kg extract trial before wholesale commitments. The right incoterm may be EXW, FOB named port, CFR/CIF, or selective DDP. Read the documentation checklist and the process guide to make sample-to-bulk matching auditable.
Key Takeaways
Summary Box
Executive Summary
Summary Box
Direct sourcing works when procurement verifies the root dryer, mill, or extract plant behind the sample — not only the trading letterhead in Punjab or Gujarat.
Procurement teams should stage 100 g–2 kg samples, then 100–500 kg powder or 25–100 kg extract trials, before wholesale commitments.
Ask for retained-sample policy, batch records, organic segregation proof, glycyrrhizin method disclosure, and corrective-action behavior before deposits leave the buyer’s account.
Importer Verification Workflow for Indian Licorice
Run verification in layers: exporter identity and registrations, facility and process review, specification capability, sample and COA comparison, independent test evidence when appropriate, trial order, and post-arrival review. Each layer should reduce uncertainty before order value increases.
Ask suppliers to describe what they do when a result falls outside the agreed range. A capable partner can explain isolation, investigation, retesting policy, corrective action, and customer notification. Silence or a promise to 'adjust paperwork' is a clear warning sign.
Use the supplier-verification guide as the audit agenda and record evidence in a scorecard rather than relying on informal assurances.
Market Size & Industry Overview
Key Statistics
From a sourcing lens, the market is a network of Punjab–Haryana–western UP–Rajasthan herb processors, Andhra/coastal drying capacity, Hyderabad/Indore/Gujarat extract plants, and southern TN/Andhra support belts with uneven documentation maturity.
District names matter only if the specific site can reproduce the approved lot with stable moisture and honest glycyrrhizin reporting.
Supplier maps should tag process capability, not just state names on a Punjab brochure.
Manufacturing Overview
Export Tip
Supplier audits should walk the actual dryer, mill, or extract hall, not only the office.
Ask how failed lots are isolated and whether retained samples exist for every export batch.
Verify organic segregation physically when premium claims are sold See the licorice export process guide for release-to-booking handoff.

Quality Specification Reference
- Write acceptance limits before the first sample leaves India.
- Match COA parameters to the finished lot — not only the approved sample.
- Extracts need residual-solvent and carrier disclosure where applicable.
- Retain a sealed reference sample for destination retest disputes.
During supplier approval, compare the plant’s routine COA panels with your written matrix including EtO/pesticide and heavy-metal fields.
Gaps in glycyrrhizin method honesty or residual solvents are sourcing defects, not paperwork nits.
Independent lab checks belong on first commercial lots when exposure warrants it.
Scan: spec checklist (agree limits before sampling)
Swipe →
Data table — swipe horizontally on small screens
| Parameter | Dried root / cut root | Licorice root powder | Extract |
|---|---|---|---|
| Identity | Glycyrrhiza glabra root / stolon (not anise / fennel confusion) | Glycyrrhiza glabra root / stolon | Glycyrrhiza glabra root / stolon; disclose plant part |
| Physical specification | Cut size, colour, moisture, foreign matter | Mesh grade, colour, moisture, flow | Ratio, solubility, carrier, appearance |
| Glycyrrhizin / glabridin / markers | Where claimed — method stated | Where claimed — HPLC method stated | Glycyrrhizin / glabridin % by HPLC; residual solvents for extracts |
| Food-safety testing | Agreed microbiology and contaminants | Agreed microbiology and contaminants | Agreed microbiology, contaminants, residual solvents |
| Contaminants | Heavy metals, pesticides/EtO as agreed | Heavy metals, pesticides/EtO as agreed | Heavy metals, pesticides/EtO, residual solvents |
| Traceability | Farm or collection and batch records | Input-to-batch records | Input, extraction, and batch records |
| Organic status | Certificate where sold as organic | Certificate where sold as organic | Certificate scope and carrier review |
| Lot release | COA matched to packing list | COA matched to packing list | COA matched to drum labels |

Product Categories / Variants
Summary Box
- Conventional and certified organic root powder.
- Declared mesh and industrial packing options.
- Declared extract formats with transparent analytical basis.
- No unsupported health or therapeutic claims.
Sourcing RFQs must name the exact form so Punjab dryers and Gujarat extract plants are not asked for the wrong capability.
Verify that the site’s routine production matches the catalogue card before deposits.
Retained samples should be labelled with the same SKU language as the COA. Compare forms via the India licorice (mulethi) product guide.
Scan: SKU catalogue (one row per commercial form)
Swipe →
Data table — swipe horizontally on small screens
| Product | Specification variables | Primary buyer channel |
|---|---|---|
| Dried whole / cut licorice root | Root integrity, moisture, cleaning level, *G. glabra* ID | Ayurvedic, respiratory/throat, digestive ingredient distributors |
| Licorice root powder (churna/mesh) | Mesh grade, colour, moisture, micro profile | Nutraceutical, confectionery-ingredient, formulation buyers |
| Confectionery block / paste / soft extract | Solids %, glycyrrhizin content, flavor profile | Confectionery houses, flavor houses, food manufacturers |
| Steam-sterilized powder | Treatment record, micro release, moisture | Premium brands and retail-adjacent programmes |
| Organic root powder | NPOP/USDA/EU scope, segregation, TC | Organic respiratory/digestive and Ayurvedic programmes |
| 4:1 / 10:1 / 20:1 ratio extract | Ratio, solvent, carrier, assay, solubility | Nutraceutical and formulation buyers |
| ~5% / ~10% / ~20%+ glycyrrhizin HPLC extract | Marker, HPLC method, acceptance band | Respiratory/digestive and confectionery ingredient buyers |
| DGL (deglycyrrhizinated licorice) | Residual glycyrrhizin max, process disclosure | Digestive and gut-health brands |
| Glabridin / cosmetic-grade fraction | Glabridin %, solvent, cosmetic spec | Personal-care and cosmetic-ingredient buyers |
| Private-label respiratory / digestive / confectionery bulk | Pack format, label scope, MOQ | Retail and brand-owner programmes |

Export Statistics
Key Statistics
- Cite India HS 130212 ≈ USD 176.99K CY2024 (WITS) as dedicated liquorice-extract context — re-verify grades/SKU demand; do not invent a 121110 India export total (WITS shows no CY2024 World rows).
- Verify the applicable India ITC-HS and destination HTS/TARIC for the exact finished SKU with CHA + importer broker.
- Re-check TradeStat/WITS/Comtrade before quoting figures to a buyer.
Sourcing scorecards may reference export-gateways and HS families, but supplier capability still outranks statistics.
Ask processors how they historically file powder versus extract before assuming a TradeStat line equals their capacity.
Keep ICD-versus-port logistics notes beside any export-stat slide for Punjab lots.
Scan: trade & HS cues (directional — verify on quote date)
Swipe →
Data table — swipe horizontally on small screens
| Metric | Directional position | Buyer note |
|---|---|---|
| Core product | Dried whole/cut licorice root, root powder (churna/mesh), confectionery block/paste, spray-dried extract, glycyrrhizin-standardized extracts, DGL, glabridin cosmetic fractions | Specify *G. glabra* identity, root/stolon plant part, mesh or glycyrrhizin assay in every RFQ |
| Production base | Punjab / sub-Himalayan mulethi cultivation · North India aggregation · Gujarat packing · Hyderabad/Indore extracts (lots may also finish imported roots) | Verify actual processing site and lot origin per COA — India programmes may cultivate and/or process imported roots |
| Dried root and powder (India export cue) | ITC-HS 1211.10 — India eight-digit cue 12111000 (Liquorice roots) | Confirm live ITC-HS with CHA; WITS shows no India 121110 World export rows for CY2024 — do not invent a root-export total from silence |
| Extract classification (India export cue) | HS 1302.12 — India eight-digit cue 13021200 (Liquorice saps and extracts) | Do NOT default Glycyrrhiza extract to residual 1302.19; confirm block/paste/spray-dried form with CHA before shipping bill |
| Trade-data (WITS CY2024) | India HS 130212 exports ≈ USD 176.99K; top partners Nepal, Germany, Spain, Myanmar, Indonesia | Dedicated liquorice extract heading — still reconcile grade/SKU; re-fetch WITS/DGCI&S on quote date |
| Export gateways | Mundra, Nhava Sheva; ICD from Punjab/Haryana/UP; air for samples | Select the named port after factory location and sailing schedule are fixed |
Import Statistics
Key Statistics
- Segment destinations by buyer type and product form.
- Confirm the importer’s local route before shipping.
- Re-verify current partner data.
Sourcing teams should ask which import market the sample is meant to clear, because micro and residue panels change.
Supplier readiness for Halal or organic files affects GCC and EU import success.
Match plant documentation maturity to the destination’s import scrutiny.
Scan: market → form → buyer type
Swipe →
Data table — swipe horizontally on small screens
| Market | Demand profile | Typical buyer |
|---|---|---|
| USA | Root powder, organic powder, glycyrrhizin–aware ingredients, and extracts | Ingredient importers, brand owners, private-label packers |
| EU / UK | Traceable root powder and organic programmes; extracts need pathway confirmation | Organic distributors, food brands; extract buyers need pathway confirmation |
| UAE / GCC | Bulk powder and retail-ready programmes with food-safety and Halal documentation | Distributors, re-export traders, retail chains |
| Australia / Canada | Canada: premium powder interest; Australia: food vs complementary-medicine pathway with counsel | Canada natural-product distributors; AU: confirm lawful product route before quoting |
| Japan / South Korea | Consistent fine powders and tightly specified HPLC extracts | Ingredient distributors and formulation companies |
| SE Asia | Accessible bulk powder, block/paste, and dried-root programmes | Wholesalers, distributors, confectionery houses, and regional packers |
Pricing Analysis
Buyer Tip
Sourcing negotiations should equalize specifications before negotiating cents.
A low offer from an unverified trader is not a savings if the trial fails.
Stage sample and trial costs into the total cost of onboarding.
Scan: FOB USD/kg bands (dated quote — lock assay & solvent)
Swipe →
Data table — swipe horizontally on small screens
| Product | Directional FOB band | Commercial driver |
|---|---|---|
| Conventional licorice/mulethi root powder | Low-to-mid single digits to low teens | Mesh, moisture, micro controls, packing, and lot size |
| Organic licorice/mulethi root powder | Mid-teens to mid-twenties+ | Valid NPOP/USDA/EU chain, segregation, and demand timing |
| Dried whole / cut licorice root (G. glabra — disclose species) | Quote by cut size and moisture specification | Visual grade, foreign-matter control, botanical identity |
| Spray-dried / block-paste grade | Premium to solvent-extract mid tiers when contracted | Water process disclosure, residual-solvent N/A or low, documentation |
| ~10% glycyrrhizin HPLC extract | Often ~USD 18–55 depending on assay tier, solvent, and docs | Assay method, solvent system, carrier, WHO-GMP plant |
| ~20%+ glycyrrhizin / DGL / glabridin specialty grades | Mid-tens to USD 55–140+ for premium HPLC / DGL / glabridin lots | Assay tier, DGL residual, glabridin fraction, organic, volume, documentation |
| Confectionery block / paste | Quote by solids % and glycyrrhizin content | Block/paste form, solids, flavor profile, carton/drum MOQ |
| Private-label respiratory / digestive / confectionery bulk | Quote after pack and artwork scope | Packaging conversion, label compliance, and approval lead time |
MOQ Analysis
Buyer Tip
Sourcing trials exist to test supplier systems; skipping them to chase low FOB is how lots fail destination retests.
Require sealed-sample approval before trial kilograms.
Escalate to wholesale only after COA match and document pack success.
Scan: MOQ ladder (commercial practice — not statutory)
Swipe →
Data table — swipe horizontally on small screens
| Stage | Typical quantity | Purpose |
|---|---|---|
| Sample | 100 g–2 kg | Sensory review, lab testing, and formulation work |
| Powder trial | 100–500 kg | First commercial quality and packing validation |
| Extract trial | 25–100 kg | Formula compatibility and buyer approval |
| Powder wholesale | 1–5 MT+ | Distributor, processor, and recurring bulk demand |
| Extract wholesale | 200 kg–1 MT+ | Established ingredient programmes |
Buyer Requirements
Buyer Requirements
- RFQ: form · mesh/ratio · destination · quantity · pack · Incoterm.
- Specs first: certs and analytical limits before you ask for FOB.
- Methods: agree lab methods and dispute process before the trial ships.
- Labels: approve artwork and document wording before production starts.
Sourcing scorecards should rate suppliers against the buyer’s written requirements, not generic capability claims.
Independent tests may be required on first lots.
Payment milestones should track requirement gates.

Certifications
Compliance Notes
Sourcing due diligence includes independent verification of certificate numbers and sites.
Visit or remotely audit the scope address.
Reject expired or mismatched company names.
Scan: cert/doc → purpose → who needs it
Swipe →
Data table — swipe horizontally on small screens
| Item | Purpose | Most relevant for |
|---|---|---|
| IEC and AYUSH adjacency | Indian export readiness; Ayurvedic framing where applicable | Exporter supplier file |
| FSSAI licence | Food-business compliance in India | Food and nutraceutical handling |
| AYUSH adjacency | Medicinal-root / Ayurvedic programme participation where eligible | Dried root and selected powder programmes |
| Certificate of Analysis | Lot-specific identity, mesh or ratio, moisture, glycyrrhizin/HPLC where claimed, microbiology, and agreed tests | Every commercial shipment |
| NPOP / USDA / EU organic | Organic chain-of-custody and market claim support | Organic programmes |
| ISO 22000 / HACCP / BRCGS | Food-safety system evidence | Retail, distributor, and processor approval |
| WHO-GMP | Preferred manufacturing signal for extract plants | Extract and formulation buyers |
| Halal / Kosher | Channel-specific compliance | GCC and selected specialist markets |
| Certificate of origin | Origin declaration | When buyer, bank, or destination requests it |

Packaging Standards
Export Tip
Sourcing audits should inspect pack rooms, liner stocks, and drum suppliers.
Ask how packs are stored away from odor and pest risk.
Reject suppliers who cannot show lot tags matching COAs.
Scan: pack format → config → use case
Swipe →
Data table — swipe horizontally on small screens
| Format | Configuration | Use case | Control point |
|---|---|---|---|
| Licorice root powder | 20/25 kg food-grade bag with liner or fiber drum | Bulk food and ingredient buyers | Lot code, moisture/heat/light barrier, clean outer pack |
| Dried root / cut root | 20/25 kg food-grade bag with liner | Ayurvedic, confectionery-ingredient, and respiratory/digestive-ingredient channels | Protect root integrity and prevent moisture pickup |
| Extract | 25 kg HDPE drum with double liner | Nutraceutical and ingredient supply | Seal integrity, drum label, and batch traceability |
| Private label | Buyer-approved pouches, jars, or cartons | Retail programmes | Artwork, destination labels, and master-carton plan |

Container Loading Details
Export Tip
Sourcing partners should confirm who stuffs — plant or CFS — and who signs the packing list.
Third-party inspection at stuffing protects first trials.
Reject wet or odor-contaminated containers.
Scan: dispatch mode (density-dependent — no fixed MT)
Swipe →
Data table — swipe horizontally on small screens
| Mode | Use | Planning point |
|---|---|---|
| Courier / air | Samples and urgent approvals | Heat/moisture protection; confirm destination import rules |
| LCL | Trials below container scale | Use palletisation or secure cartons where appropriate |
| 20-foot FCL | Bulk powder or dried-root programmes | Confirm payload after actual pack dimensions and port limits — do not invent fixed MT |
| 40-foot HC FCL | High-volume powder programmes | Cube with forwarder; use stuffing plan and moisture/heat protection |
| Drum shipment | Extract orders | Verify drum count, gross weight, and hazardous-status declaration if applicable |

Shipping Methods
Export Tip
- Match freight to quantity, shelf-life, humidity risk, and receiving plan.
- Inspect and photograph the empty container before stuffing.
- Keep container, seal, and lot identifiers consistent across documents.
- Confirm who files destination entry before offering DAP/DDP.
Sourcing plans should include inland haul from Punjab or extract plants to the named port.
Ask suppliers for historic transit damage notes on powder bags.
Air samples should use protective packs and clear invoices.

Country-wise Opportunities
Market Snapshot
Sourcing origins should be matched to corridor expectations — extract-capable Gujarat plants for HPLC bids; Punjab powder for bulk food channels.
Verify export experience to the target country.
Ask for anonymized shipment references when possible Use the destination-market guide with the country table for a testable shortlist.
Scan: country → form × cert × channel
Swipe →
Data table — swipe horizontally on small screens
| Market | Product fit | Requirement focus | Opportunity |
|---|---|---|---|
| USA | Organic root powder, glycyrrhizin-standardized lots, ratio/HPLC extracts | Supplier controls, lot COA, product and label review | Large ingredient and private-label base |
| EU / UK | Organic/documented root powder; glycyrrhizin food-limit grades; block/paste for confectionery | Glycyrrhizin labeling/limits, MRLs, contaminants, organic records | Root powder and extract demand strong; confirm form/use pathway with national authority |
| UAE / GCC | Bulk powder, dried root, retail programmes | Food-safety file, Halal where needed, suitable labels, reliable delivery | Regional distribution and re-export |
| Australia / Canada | Canada: organic/premium powder; AU: confirm food vs complementary-medicine route | Canada: organic + label review; Australia: counsel before retail-food assumptions | Premium natural-product and counsel-led AU programmes |
| Japan / South Korea | Fine mesh powder and HPLC extracts | Specification consistency and detailed technical documents | Quality-led ingredient channels |
| SE Asia | Value-oriented bulk root powder and dried root | Practical pack sizes and import-document alignment | Distributor-led regional expansion |
Sourcing Checklist
Checklist
Direct sourcing checklists emphasize factory walks, retention policies, corrective action, and subcontracting disclosure.
Punjab powder sites and Gujarat extract sites need different audit agendas.
Independent labs on first lots reduce blind trust.
Common Buyer Mistakes
Common Mistakes Box
- Form mix-up: do not treat root powder and HPLC extract as interchangeable commodities.
- Method gap: do not approve samples without a written glycyrrhizin/HPLC lot-release method.
- Late rules: do not add destination requirements after cargo is already produced.
- Scale jump: do not jump to FCL before a sealed sample and trial succeed.
Sourcing mistakes: deposits to unverified traders, skipping trials, and accepting unmarked courier samples.
Origin name-dropping without site audits is not diligence.
Stage MOQ and independent tests.
Future Market Trends
Key Statistics
Sourcing trends include more third-party audits, residue panels, and EtO questions on botanical powders.
Buyers want plant GPS-level clarity, not only state names.
Merchant exporters who can show verified networks stay relevant.
Challenges & Solutions
Challenge: trader opacity — solve with site audits and retention samples.
Challenge: sample-to-bulk drift — solve with sealed references and trial MOQs.
Challenge: organic segregation gaps — solve with physical and documentary controls.
Compliance Checklist
Checklist
Compliance Notes
Sourcing compliance verifies that the processing site matches registration addresses and certificate scopes.
Subcontracted steps must be disclosed.
EtO/pesticide and heavy-metal controls belong in supplier agreements.
Sources
- WITS — India HS 130212 liquorice extract exports by country, 2024
- WITS — India HS 121110 liquorice roots exports by country, 2024
- UN Comtrade Database
- DGCI&S / TradeStat — Indian trade statistics
- DGFT — Directorate General of Foreign Trade (IEC)
- ICEGATE — Indian Customs EDI Gateway
- Ministry of AYUSH
- FSSAI — Food Safety and Standards Authority of India
- NMPB — National Medicinal Plants Board
- Chandigarh Administration — Madhu Yashti / Glycyrrhiza glabra cultivation note
- Apni Kheti — Mulethi farming (Punjab)
- APEDA — NPOP organic certification
- EximGuru — ITC HS 12111000 Liquorice roots
- Indian Business Portal — Dry Licorice / Mulethi (ITC-HSN 121110)
- XIMPEX — HS 13021200 Liquorice extracts (India ITC-HS)
- USITC Harmonized Tariff Schedule
- CBP CROSS — NY K88301 licorice roots HTS 1211.10.0000
- FDA — Dietary Supplements (USA)
- FDA Prior Notice (USA food imports)
- EUR-Lex — Commission Directive 2004/77/EC (glycyrrhizinic acid labelling)
- EUR-Lex — Regulation (EU) No 1169/2011 (FIC)
- EU Novel Food status Catalogue
- EU TARIC — customs tariff database
- Access2Markets (EU)
- EU Pesticides Database — MRLs
- TGA — Therapeutic Goods Administration (Australia)
- Health Canada — Natural Health Products
- ITC Trade Map
- ICC — Incoterms rules
Sourcing decisions should cite current TradeStat/WITS context and destination authority pages — not cached decks.
Keep the source list with the supplier scorecard for auditability.
Re-verify HS, duties, food-labelling / food-supplement pathways, and lot documents on the quote and shipping-bill dates. WITS CY2024: India HS 130212 ≈ USD 176.99K; India HS 121110 shows no World export rows — re-check DGCI&S/TradeStat and CHA filings before quoting.
US duty planning cues (verify live on USITC HTS): licorice roots HTS 1211.10.0000 General/MFN Free (CBP NY K88301); licorice extract HTS 1302.12.00.00 General/MFN Free on published schedules — Chapter 99 / reciprocal overlays may still apply. Confirm with the importer’s broker.
EU glycyrrhizinic-acid labelling for prepacked confectionery/beverages follows Commission Directive 2004/77/EC / Regulation (EU) No 1169/2011 Annex III thresholds — labelling rules, not a single bulk-ingredient maximum. Clickable government and trade references used for this licorice (mulethi) cluster:
Conclusion
Direct sourcing works when site truth, sealed samples, and staged MOQs come before FCL deposits.
Altus coordinates verification across Punjab powder and extract-plant networks as your India partner. Start with our Licorice (Mulethi) sourcing resources for SKU context.
Bring a written RFQ to accelerate supplier matching Contact Altus Exports with form, quantity, destination, application, certificates, and analytical needs to proceed.
