In today’s rapidly evolving global economy, the digital divide remains a significant challenge, particularly for emerging economies striving to establish a foothold in international markets. Bridging this divide is crucial for fostering economic growth, innovation, and competitiveness. The Electronics and Computer Software Export Promotion Council (ESC) of India plays a pivotal role in this endeavor by promoting software and IT services exports, thereby enabling Indian IT startups, software developers, and service providers to reach global markets.

ESC’s Mission and Vision

Established under the sponsorship of the Government of India, ESC is mandated to promote India’s electronics and information technology exports to global markets. Over the years, ESC’s diversification-based strategy has resulted in sustained growth and continuous improvement in electronics and ICT exports. The council has been instrumental in creating a conducive environment for developing India’s electronics and ICT industry, providing excellent matchmaking services that have helped numerous SMEs reach international markets.

Supporting IT Startups and Software Developers

Recognizing the dynamic nature of the global IT landscape, ESC has launched initiatives tailored to support innovative tech startups. One such initiative is the ‘Ignite Startups’ program, which offers a comprehensive package including funding, global exposure, and mentoring support. This program aims to empower Indian tech startups to scale their operations and compete effectively in international markets.

Facilitating Global Market Access

ESC provides member exporters with a range of services designed to facilitate access to global markets:

• Information Dissemination: ESC serves as a one-stop source of trade-related information and trade facilitation, keeping members informed about international market trends, regulatory requirements, and business opportunities.

• International Exposure: The council assists members in participating in international trade fairs, exhibitions, buyer-seller meets, catalogue shows, and business delegations abroad, providing platforms to showcase their products and services to a global audience.

• Policy Advocacy: ESC acts as a bridge between the industry and the government, helping members navigate policy and procedural matters to enhance their export capabilities.

Impact on IT Exports

The efforts of ESC have significantly contributed to the growth of India’s IT exports. In the fiscal year 2022-2023, exports of computer software and services, including IT-enabled services and BPO, grew by 12.2% to reach $193 billion. IT software and services accounted for the largest share, contributing $126 billion, followed by BPO services at $52 billion, software product development at $5.1 billion, and engineering services at $9 billion.

The United States remains the biggest importer of India’s IT software and services, accounting for 55% of export revenue, followed by the United Kingdom at 14%.

Bridging the Digital Divide

By promoting software and IT services exports, ESC is effectively bridging the digital divide, enabling Indian IT enterprises to integrate into the global economy. This integration not only enhances the competitiveness of Indian companies but also contributes to global technological advancement by providing high-quality, cost-effective solutions.

Altus Exports: Empowering Indian Manufacturers

While ESC focuses on the IT sector, organizations like Altus Exports play a crucial role in assisting Indian manufacturers across various industries to export their products. Altus Exports offers comprehensive services to Indian manufacturers, including market research, compliance assistance, and logistics support, ensuring that products meet international standards and reach global markets efficiently.

Indian manufacturers can partner with Altus Exports to leverage their expertise in navigating the complexities of international trade. By collaborating with Altus Exports, manufacturers can expand their global footprint, increase revenue, and contribute to India’s economic growth.

For more information on how to partner with Altus Exports, visit their manufacturer partnership page.

Conclusion

Bridging the digital divide is essential for fostering inclusive economic growth and technological advancement. Organizations like ESC and Altus Exports are at the forefront of this endeavor, supporting Indian businesses in reaching global markets. Through their comprehensive support services, these organizations empower Indian enterprises to compete internationally, thereby contributing to a more connected and prosperous global economy.