India’s electronics manufacturing and export sectors have witnessed significant growth over the past few decades, positioning the country as a formidable player in the global electronics market. A pivotal force behind this ascent is the Electronics and Computer Software Export Promotion Council (ESC), which has been instrumental in promoting and facilitating the export of electronics and IT products from India.

ESC’s Genesis and Mission

Established in 1989, ESC was mandated to promote India’s exports of electronics, telecom, computer software, and IT-enabled services. Starting with an export performance of US$200 million, ESC has successfully steered India’s electronics and software exports to US$188 billion during 2021-22.

Strategies and Initiatives

ESC employs a multifaceted approach to bolster India’s electronics manufacturing and export capabilities:

1. Market Research and Studies: ESC undertakes comprehensive market research in major overseas markets to identify opportunities and challenges for Indian exporters. This research aids in formulating strategies that align with global market demands.

2. Facilitating Global Exposure: To promote India’s electronics and IT trade, ESC facilitates Indian companies’ participation in global trade shows, expositions, conferences, and congresses. This exposure helps Indian manufacturers showcase their products on international platforms, fostering business relationships and expanding market reach.

3. Business Interface Facilitation: ESC organizes buyer-seller meets abroad, reverse buyer-seller meets, and matchmaking sessions to promote business interactions between Indian exporters and foreign buyers. These initiatives have been pivotal in creating new business opportunities and expanding existing ones.

4. Publicity and Media Campaigns: To enhance the brand equity of the Indian IT industry, ESC undertakes publicity and media campaigns in overseas markets and organizes exclusive India pavilions in major trade shows. These efforts have significantly increased the visibility of Indian electronics and IT products globally.

Impact on Electronics Manufacturing and Exports

ESC’s initiatives have yielded impressive results:

• Membership Growth: ESC has built a strong membership base of over 2,000 manufacturers and exporters across the country, covering the entire gamut of the electronics and software industry.

• Export Performance: Starting with an export performance of US$200 million in 1989, ESC has successfully steered India’s electronics and software exports to US$188 billion during 2021-22.(ESC India)

• Diversification of Export Markets: Under ESC’s guidance, Indian electronics exports have reached more than 220 countries, establishing the hallmark of India’s quality and competitiveness.(Commerce Ministry)

Recent Trends and Achievements

In recent years, India’s electronics export sector has experienced remarkable growth:

• Surge in Electronics Exports: India’s electronics exports surged by 50.25%, from US$15.69 billion in 2021-22 to US$23.58 billion in 2022-23. This growth underscores India’s steady and impressive progress in the global electronics market.

• Growth in Electronic Components Exports: There was a 41% increase in electronics components exports during 2022-23, with the export value rising from US$3.6 billion in 2021-22 to US$5.20 billion in 2022-23. Solar panels emerged as a top export item, valued at US$1.03 billion, with Indian manufacturers achieving an impressive value addition of over 40%.

  Expansion of Export Destinations: The United States, United Arab Emirates, and the Netherlands have emerged as leading destinations for Indian electronics hardware exports, reflecting the global acceptance and demand for Indian electronics products.

Altus Exports: Partnering with Indian Manufacturers for Global Success

As Indian manufacturers seek to expand their global footprint, partnering with experienced export facilitators becomes crucial. Altus Exports stands as a reliable partner for Indian manufacturers aiming to export their products internationally.

How Altus Exports Can Assist

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers for products across various international markets. Leveraging a deep understanding of market trends, buyer behavior, and industry demands, they match products with the right buyers, ensuring successful market entry.

2. Access to Comprehensive Databases: With subscriptions to numerous databases and information sources, Altus Exports provides up-to-date market intelligence. These resources are instrumental in identifying new opportunities, understanding market dynamics, and staying ahead of the competition.

3. Skilled Marketing Team: Altus Exports’ marketing team utilizes a blend of traditional and digital marketing techniques to raise awareness of products, generate leads, and convert them into orders. This approach ensures that products gain the visibility needed in competitive international markets.

4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, including distributors, agents, retailers, and other key stakeholders. By leveraging these relationships, they facilitate smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share a commitment to excellence and global expansion. Ideal partners possess export-quality products, an aspiration for global footprints, and the necessary documentation and certifications for seamless export operations.

By partnering with Altus Exports, Indian manufacturers can navigate the complexities of international markets with ease, ensuring their products reach the right buyers and achieve success globally.

For more information on how to partner with Altus Exports, visit their Manufacturer Partnership page.

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