India’s electronics and software sectors have witnessed remarkable growth over the past few decades, establishing the nation as a global hub for technology and innovation. A significant contributor to this success is the Electronics and Computer Software Export Promotion Council (ESC), a premier trade promotion organization sponsored by the Government of India. ESC’s initiatives have been instrumental in promoting and facilitating the export of electronics and information technology (IT) products and services to international markets.

ESC’s Mandate and Services

Established to promote India’s electronics and IT exports, ESC offers a range of services to its members, which include over 2,000 manufacturers and exporters covering the entire gamut of the electronics, telecom, and software industry. These services are designed to enhance the global competitiveness of Indian businesses and include:

• Trade Information and Facilitation: ESC serves as a one-stop source of information on trade-related matters, providing insights into international market trends, trade inquiries, and technological advancements.

• International Exposure: The council organizes participation in international trade fairs, exhibitions, buyer-seller meets, and business delegations abroad, enabling Indian companies to showcase their products and services on global platforms.

• Policy Advocacy: Acting as a bridge between the industry and the government, ESC assists members in navigating policy and procedural matters, ensuring a conducive environment for export activities.

• Match-Making Services: ESC’s excellent match-making services have helped numerous small and medium-sized enterprises (SMEs) reach out to global markets, facilitating joint ventures, collaborations, sub-contracting tie-ups, and technology transfers.

Impact on India’s Electronics and Software Exports

The impact of ESC’s initiatives is evident in the substantial growth of India’s electronics and software exports. Starting in 1989 with an export performance of US$200 million, ESC has successfully steered the direction of India’s electronics and software services exports to reach an all-time high of over US$187 billion during 2021-22. Under the aegis of the Council, exports have reached more than 220 countries across the world, establishing the hallmark of India’s quality and competitiveness. It is indeed a matter of pride that ESC’s members together contribute over 28% of India’s total export earnings.

In the fiscal year 2022-2023, India’s software exports grew by 12.2%, reaching $193 billion. IT software/services accounted for the largest share, contributing $126 billion, followed by BPO services at $52 billion, software product development at $5.1 billion, and engineering services at $9 billion.

The electronics manufacturing industry is also on a robust growth trajectory. According to the Ministry of Electronics & Information Technology, the industry is expected to grow from the current US$75 billion in 2020-21 to US$300 billion by 2025-26. Major products driving this growth include mobile phones, IT hardware (laptops, tablets), consumer electronics (TV and audio), industrial electronics, auto electronics, electronic components, LED lighting, strategic electronics, printed circuit board assembly (PCBA), wearables and hearables, and telecom equipment.

ESC’s Initiatives and Programs

ESC has launched several initiatives to support Indian businesses in expanding their global footprint:

• Market Access Initiative (MAI) Scheme: As an implementation agency for export promotional activities under various government programs, ESC facilitates joint ventures, collaborations, sub-contracting tie-ups, and technology transfers.

• ESC Incubators in the US and UK: Under the Champion Services Sectors initiative by the Department of Commerce, ESC operates business and marketing offices in the USA and the UK. These offices provide soft landing facilities for IT units aiming to enter or expand operations in these markets.

• Trade Events and Delegations: ESC organizes participation in major international events such as CES in Las Vegas, GITEX Global in Dubai, and LEAP in Saudi Arabia, providing Indian companies with platforms to showcase their innovations and connect with potential clients and partners.

Altus Exports: Partnering with Indian Manufacturers for Global Success

While organizations like ESC provide the necessary support and infrastructure for export promotion, companies like Altus Exports play a crucial role in bridging the gap between Indian manufacturers and international markets.

Altus Exports specializes in assisting Indian manufacturers in exporting their products globally. With a deep understanding of international trade dynamics and a vast network of global partners, Altus Exports offers end-to-end solutions to ensure that Indian products meet international standards and reach the right markets.

How Altus Exports Can Help Indian Manufacturers

• Market Research and Analysis: Altus Exports conducts comprehensive market research to identify potential markets for Indian products, analyzing factors such as demand trends, competition, and regulatory requirements.

• Compliance and Certification Assistance: Navigating international regulations can be challenging. Altus Exports assists manufacturers in obtaining necessary certifications and ensures compliance with international standards, facilitating smooth entry into foreign markets.

• Logistics and Supply Chain Management: From packaging to shipping, Altus Exports manages the entire logistics process, ensuring timely and efficient delivery of products to international clients.

• Marketing and Branding Support: Understanding the importance of brand perception, Altus Exports helps manufacturers develop effective marketing strategies tailored to target markets, enhancing brand visibility and acceptance.

Partnering with Altus Exports

Indian manufacturers looking to expand their global presence can partner with Altus Exports through a straightforward process:

1. Initial Consultation: Engage in a discussion to understand the manufacturer’s products, goals, and target markets.

2. Customized Strategy Development: Based on the consultation, Altus Exports formulates a tailored export strategy, outlining steps to enter and establish a presence in the chosen markets.

3. Implementation and Support: Altus Exports assists in executing the strategy, providing continuous support in areas such as compliance, logistics, and marketing.