The Indian leather industry stands as a cornerstone of the nation’s economy, renowned for its rich heritage, skilled craftsmanship, and significant contributions to export earnings. Central to the global prominence of Indian leather products is the Council for Leather Exports (CLE), an apex trade promotion organization committed to bolstering the international presence of Indian leather brands. This article delves into CLE’s multifaceted efforts in brand building and explores how Altus Exports serves as a pivotal partner for Indian manufacturers aiming to expand their global footprint.

Council for Leather Exports (CLE): Championing Indian Leather on the World Stage

Established in 1984, the Council for Leather Exports (CLE) has been instrumental in positioning Indian leather products in international markets. As the premier trade promotion organization for the Indian leather industry, CLE’s mission encompasses enhancing export performance, facilitating market access, and ensuring sustainable growth for leather manufacturers.

Strategic Initiatives by CLE

1. Market Development and Export Promotion

   CLE orchestrates participation in global trade fairs, exhibitions, and buyer-seller meets, providing Indian leather brands with platforms to showcase their products to international buyers. These events not only facilitate immediate business opportunities but also help in understanding global market trends and consumer preferences.

2. Quality Enhancement and Certification

   Recognizing the critical importance of quality in brand building, CLE offers guidance on international standards and certifications. By conducting workshops and training sessions, CLE ensures that Indian manufacturers adhere to global quality benchmarks, thereby enhancing their competitiveness.

3. Design and Innovation Support

   To keep pace with evolving fashion trends, CLE collaborates with design institutions and experts to foster innovation in product design. Initiatives like design workshops and the establishment of design studios empower manufacturers to create contemporary products that resonate with global consumers.

4. Sustainability and Environmental Compliance

   In response to increasing global emphasis on sustainability, CLE promotes eco-friendly practices within the industry. By advocating for the adoption of cleaner technologies and assisting in the establishment of Common Effluent Treatment Plants (CETPs), CLE ensures environmental compliance, which is pivotal for brand reputation in international markets.

Impact of CLE’s Efforts: Facts and Figures

The concerted efforts of CLE have yielded substantial growth in India’s leather exports. In the fiscal year 2021-22, the export value of leather and leather products reached US$ 4.87 billion, marking a 32% increase from the previous year. This upward trajectory continued, with exports expected to surpass US$ 5.3 billion in the current fiscal year, driven by robust demand from key markets such as the USA and UK. Notably, the USA emerged as the largest importer, accounting for 25.19% of India’s total leather exports during April-August 2022. Germany and the UK followed, with shares of 10.86% and 9.71%, respectively. These figures underscore the effectiveness of CLE’s strategies in enhancing the global presence of Indian leather brands.

Altus Exports: Empowering Indian Manufacturers in Global Expansion

While CLE lays the groundwork for international exposure, the role of merchant exporters like Altus Exports is crucial in bridging the gap between Indian manufacturers and global markets. Altus Exports specializes in delivering India’s finest textiles, handicrafts, chemicals, and food products to the world, with a steadfast commitment to quality, sustainability, and customer satisfaction.

How Altus Exports Facilitates Global Outreach

1. Expertise in International Trade

   Altus Exports possesses a profound understanding of global market dynamics, including regulatory requirements, cultural nuances, and logistical complexities. This expertise ensures that Indian leather products are not only compliant with international standards but also appeal to diverse consumer bases.

2. Robust Network and Market Access

   Leveraging an extensive network of buyers, distributors, and retailers across various countries, Altus Exports provides Indian manufacturers with unparalleled market access. This network accelerates the entry of products into new markets, reducing the time and resources manufacturers would otherwise invest.

3. Comprehensive Support Services

   From documentation and certification assistance to marketing and promotional activities, Altus Exports offers end-to-end support. Their dedicated marketing team employs a blend of traditional and digital strategies to enhance brand visibility and drive sales in international markets.

Partnering with Altus Exports: A Strategic Move for Manufacturers

For Indian leather manufacturers aspiring to establish or strengthen their international presence, collaboration with Altus Exports presents a strategic advantage. The partnership model is designed to be seamless and mutually beneficial:

• Commitment to Quality

  Altus Exports prioritizes manufacturers who produce export-quality goods that meet stringent international standards. This commitment to quality ensures that products resonate with global consumers and uphold the reputation of Indian craftsmanship.

• Global Expansion Aspiration

  Manufacturers with a vision for global expansion will find in Altus Exports a partner equally dedicated to exploring and penetrating new markets. Their expertise and resources are aligned to support ambitious growth objectives.

• Streamlined Export Processes

  Navigating the complexities of international trade can be daunting. Altus Exports simplifies this journey by handling essential documentation, ensuring compliance with international regulations, and facilitating smooth logistics.

To explore partnership opportunities, manufacturers are encouraged to visit Altus Exports’ Manufacturer Partnership page. Here, potential partners can find detailed information and initiate the collaboration process.

Conclusion

The synergy between the Council for Leather Exports and entities like Altus Exports has been instrumental in elevating the stature of Indian leather products on the global stage. While CLE provides the strategic framework and support for brand building, Altus Exports offers the operational expertise and market access necessary for manufacturers to thrive internationally. Together, they exemplify a collaborative approach to showcasing the excellence of Indian leather craftsmanship to the world.

CLE’s Efforts in Brand Building for Indian Leather Products

Technological Upgradation Initiatives by CLE

CLE’s Advocacy for Policy Reforms in the Leather Sector

Success Stories: Exporters Benefiting from CLE Programs

CLE’s Role in Sustainable Leather Production

Infrastructure Support for Leather Exporters

Skill Development Programs by CLE

Navigating Export Policies with CLE’s Guidance

Membership Benefits of the Council for Leather Exports

Market Expansion Initiatives by CLE