The Export Promotion Council for Handicrafts (EPCH) has been at the forefront of promoting and preserving India’s rich heritage of handicrafts. One of the significant initiatives undertaken by EPCH is the facilitation of Geographical Indication (GI) tagging for various handicraft products. This endeavor not only safeguards the unique identity of these crafts but also enhances their brand value and authenticity in both domestic and international markets.

Understanding Geographical Indication (GI) Tagging

A Geographical Indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In India, the Geographical Indications of Goods (Registration and Protection) Act, 1999, provides the framework for registering and protecting GI tags. As of March 2015, 228 products have received GI registration in India.(Centre for WTO Studies)

EPCH’s Role in Promoting GI Tagging

EPCH has been instrumental in identifying and facilitating the GI registration of numerous handicraft products across India. By collaborating with artisans, state governments, and other stakeholders, EPCH ensures that traditional crafts receive the recognition and protection they deserve. This not only helps in preserving the cultural heritage but also provides economic benefits to the artisans.

Enhancing Brand Value and Authenticity through GI Tagging

GI tagging plays a crucial role in enhancing the brand value and authenticity of Indian handlooms and handicrafts in several ways:

1. Legal Protection and Prevention of Misuse: GI tags provide legal protection to products, preventing unauthorized use of the registered GI by others. This ensures that only genuine products originating from the specified region can use the GI tag, thereby maintaining the product’s reputation.

2. Market Differentiation and Branding: In a crowded global marketplace, GI tags serve as powerful branding tools, distinguishing Indian products from their competitors and commanding premium prices. The unique qualities and cultural significance associated with GI-tagged products create a sense of exclusivity and authenticity that resonates with consumers worldwide.

3. Economic Benefits to Artisans: GI tags contribute to increased economic gains, ensuring quality production and fair profit distribution. For instance, the GI tag for Darjeeling Tea and Basmati Rice guarantees higher revenue streams.

4. Preservation of Cultural Heritage: GI tags play a crucial role in conserving traditional crafts, culture, and culinary heritage. Kalamkari Fabric and Alphonso Mango are examples of products that benefit from GI tags, ensuring the preservation of cultural traditions.

Facts and Figures

• Number of GI Tags in India: As of March 2015, 228 products have received GI registration in India.(Centre for WTO Studies)

• Economic Impact: GI-tagged products not only contribute to India’s export earnings but also play a significant role in stimulating tourism and cultural exchange.

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EPCH’s Efforts in Geographical Indication (GI) Tagging for Handicraft Products

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