The Export Promotion Council for Handicrafts (EPCH) plays a pivotal role in strengthening rural artisans and Micro, Small, and Medium Enterprises (MSME) handicraft units in India. Established in 1986-87 as a non-profit organization, EPCH aims to promote, support, protect, maintain, and increase the export of handicrafts. By providing necessary infrastructure, marketing facilities, and incentives, EPCH empowers small-scale producers to compete on a global scale.

EPCH’s Initiatives to Empower Rural Artisans and MSMEs

1. Market Access and Promotion

   EPCH organizes significant trade fairs such as the Indian Handicrafts and Gifts Fair (IHGF) and the Indian Fashion Jewellery & Accessories Show (IFJAS). These events offer artisans and MSMEs a platform to showcase their products to international buyers, facilitating business development and income generation. For instance, the 60th edition of the IHGF Delhi Fair is scheduled from October 14 to 18, 2025, providing an opportunity for small-scale producers to connect with global markets.

2. Skill Development and Training

   Recognizing the importance of skill enhancement, EPCH conducts seminars, workshops, and training programs to upskill the handicraft community. These initiatives focus on emerging trends, quality standards, and technological advancements, ensuring that artisans and MSMEs remain competitive in the global market.

3. Design and Product Development

   Through initiatives like the EPCH Design Register and EPCH Design Connect, the council encourages innovation and design development among artisans. By protecting intellectual property rights and facilitating collaborations with designers, EPCH helps in creating contemporary products that appeal to international consumers while preserving traditional craftsmanship.

4. Quality Assurance and Standardization

   EPCH emphasizes the importance of adhering to international quality standards. By providing guidance on quality control, packaging, and certification, the council ensures that products from rural artisans and MSMEs meet global expectations, thereby enhancing their marketability.

5. Market Intelligence and Information Dissemination

   EPCH offers comprehensive information on market trends, buyer preferences, and export procedures. This empowers artisans and MSMEs with the knowledge needed to make informed decisions, adapt to changing market dynamics, and strategize effectively for international expansion.

Impact on Handicraft Exports

The concerted efforts of EPCH have led to significant growth in India’s handicraft exports. During the fiscal year 2021-22, the total exports of Indian handicrafts were valued at US$ 4.35 billion, marking a 25.7% increase from the previous year. This growth underscores the effectiveness of EPCH’s initiatives in enhancing the global competitiveness of rural artisans and MSMEs.

Altus Exports: Partnering with Indian Manufacturers for Global Success

While organizations like EPCH provide foundational support, companies like Altus Exports play a crucial role in bridging the gap between Indian manufacturers and international markets. Specializing in export services, Altus Exports assists Indian artisans and MSMEs in navigating the complexities of global trade.

How Altus Exports Can Assist:

• Market Access: Leveraging an extensive network of international buyers, Altus Exports connects Indian manufacturers with potential clients across the globe.

• Compliance and Documentation: The company offers guidance on international trade regulations, ensuring that products meet the necessary compliance standards and that all documentation is accurately prepared.

• Logistics Support: From packaging to shipping, Altus Exports manages the logistical aspects of exporting, ensuring timely and efficient delivery of products.

Partnering with Altus Exports:

Indian manufacturers interested in expanding their global footprint can partner with Altus Exports by visiting their Manufacturer Partnership page. The collaboration aims to streamline the export process, allowing artisans and MSMEs to focus on their craft while Altus Exports handles the intricacies of international trade.

Conclusion

The Export Promotion Council for Handicrafts (EPCH) has been instrumental in empowering rural artisans and MSME handicraft units to compete globally. Through its comprehensive initiatives encompassing market access, skill development, design innovation, quality assurance, and market intelligence, EPCH ensures that India’s rich handicraft heritage thrives in international markets. Collaborations with export facilitators like Altus Exports further enhance the global reach of Indian handicrafts, contributing to the economic upliftment of rural artisans and the preservation of traditional crafts.