The Export Promotion Council for Handicrafts (EPCH) has been instrumental in elevating India’s handicraft industry on the global stage. Through its meticulously organized international trade fairs, notably the IHGF Delhi Fair, EPCH has provided artisans and manufacturers with unparalleled opportunities to showcase their creations to a worldwide audience. These events have not only highlighted the rich cultural heritage of Indian handicrafts but have also significantly boosted exports, contributing to the nation’s economic growth.

The Significance of EPCH’s International Trade Fairs

EPCH’s international trade fairs serve as a vital platform for artisans, designers, and exporters to exhibit a diverse array of handicraft products. These events attract buyers, wholesalers, and retailers from across the globe, fostering business relationships and opening new markets for Indian handicrafts.

The IHGF Delhi Fair, held biannually, stands as EPCH’s flagship event. Recognized as one of the world’s largest handicrafts fairs, it features thousands of exhibitors presenting a vast range of products, including home furnishings, decorative, gifts, textiles, and fashion accessories. The fair’s comprehensive display not only underscores the diversity of Indian craftsmanship but also caters to the varied tastes of international buyers.

Impact on Indian Handicrafts Exports

The influence of EPCH’s trade fairs on handicrafts exports is substantial. According to a study examining the growth pattern of handicraft production and exports, India exported a total of ₹32,758 crores worth of handicrafts in the fiscal year 2023–2024. This marked increase in exports can be attributed to the exposure and business opportunities generated by events like the IHGF Delhi Fair.

The United States of America remains the primary trading partner for Indian handicrafts, accounting for a significant portion of these exports. The consistent rise in demand from international markets, facilitated by EPCH’s initiatives, has encouraged artisans to innovate and diversify their product offerings, ensuring alignment with global trends and standards.

Facts and Figures

• Exhibitor Participation: The IHGF Delhi Fair attracts over 1,500 exhibitors, ranging from large export houses to small and medium enterprises. This extensive participation ensures a wide variety of products, catering to diverse buyer preferences.

• Buyer Attendance: The fair draws thousands of buyers from countries worldwide, including the USA, UK, Germany, France, Italy, Canada, and Japan. This international attendance underscores the global appeal of Indian handicrafts.

• Product Range: The fair showcases over 2,000 new product expressions and more than 300 design developments, reflecting the industry’s commitment to innovation and quality.

Role of IHGF Delhi Fair in Boosting Exports

The IHGF Delhi Fair plays a pivotal role in enhancing handicrafts exports through several key avenues:

1. Market Expansion: By providing a platform for direct interaction between Indian artisans and international buyers, the fair facilitates the entry of Indian handicrafts into new markets, thereby expanding their global footprint.

2. Trend Awareness: The fair offers exhibitors insights into current global market trends, enabling them to tailor their products to meet international demand and preferences.

3. Networking Opportunities: The event fosters networking among industry stakeholders, including manufacturers, exporters, designers, and buyers, leading to collaborations and partnerships that further drive export growth.

4. Brand Building: Participation in such a prestigious fair enhances the credibility and visibility of Indian handicraft brands, making them more attractive to international buyers.

Altus Exports: Facilitating Global Reach for Indian Manufacturers

While platforms like the IHGF Delhi Fair provide exposure, navigating the complexities of international trade requires expertise and strategic partnerships. Altus Exports stands as a reliable partner for Indian manufacturers aiming to export their products globally.

How Altus Exports Can Assist

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers across various international markets. Leveraging a deep understanding of market trends and buyer behavior, they match products with the right clientele.

2. Access to Comprehensive Databases: With subscriptions to numerous databases and information sources, Altus Exports provides up-to-date market intelligence, identifying new opportunities and understanding market dynamics.

3. Skilled Marketing Team: Their experienced marketing team promotes products in the international market using a blend of traditional and digital marketing techniques to generate leads and convert them into orders.

4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share a commitment to excellence and global expansion. Ideal partners possess:

• Export Quality Products: Manufacturers producing high-caliber goods suitable for international markets, adhering to stringent quality standards.

• Aspiration for Global Footprints: Manufacturers eager to expand their footprint globally.

• Basic Documentation and Certifications: Necessary documentation and certifications for seamless export operations, including compliance with international regulations and possession of export licenses.

By partnering with Altus Exports, manufacturers can simplify the complex process of exporting and tap into new markets with ease. Altus Exports becomes an extension of your business, acting as your dedicated export team.

For more information on how to partner with Altus Exports, visit their Manufacturer Partnership page.

Conclusion

EPCH’s international trade fairs, particularly the IHGF Delhi Fair, have significantly contributed to the growth of Indian handicrafts exports by providing a global platform for artisans and manufacturers. To further capitalize on these opportunities, partnering with experienced export facilitators like Altus Exports can help manufacturers navigate the complexities of international trade, ensuring their products reach a broader audience and achieve greater success in the global market.

Quality and Compliance: EPCH’s Initiatives to Meet International Export Standards

The Role of EPCH in Strengthening Rural Artisans and MSME Handicraft Units

Export Trends and Market Insights: How EPCH Helps Handicraft Businesses Stay Ahead

EPCH’s Efforts in Geographical Indication (GI) Tagging for Handicraft Products

Digital Transformation: How EPCH is Helping Handicraft Businesses Go Global

How EPCH Facilitates Financial and Policy Support for Handicrafts Exporters

The Impact of EPCH’s International Trade Fairs on Indian Handicrafts Exports

Skill Development Initiatives by EPCH for Handicraft Artisans

EPCH’s Role in Promoting Sustainable and Eco-Friendly Handicrafts Exports

Empowering Indian Handicrafts: How EPCH Supports Exporters with Market Access