The Export Promotion Council for Handicrafts (EPCH) plays a pivotal role in promoting sustainable and eco-friendly handicrafts exports from India. Established in 1986-87 as a non-profit organization, EPCH aims to promote, support, protect, maintain, and increase the export of handicrafts.

EPCH’s Initiatives for Sustainable Handicrafts

EPCH has implemented several initiatives to encourage sustainable and eco-friendly production among Indian artisans and manufacturers:

1. Vriksh – Timber Legality Assessment and Verification Scheme: Recognizing the global demand for legally sourced timber products, EPCH introduced the Vriksh certification. This scheme ensures that wooden handicrafts are produced from legally harvested timber, adhering to international regulations. The Vriksh certification enhances the credibility of Indian wooden handicrafts in global markets, assuring buyers of the products’ legal and sustainable origins.

2. Design Register and Design Connect: To promote innovation while ensuring sustainability, EPCH has developed platforms like Design Register and Design Connect. These initiatives encourage artisans to create eco-friendly designs and connect them with global buyers seeking sustainable products. By fostering a culture of sustainable design, EPCH helps artisans meet international market demands.

3. Skill Development and Training Programs: EPCH regularly conducts workshops and training sessions focused on sustainable production techniques. These programs educate artisans about eco-friendly materials, waste reduction, and energy-efficient methods, ensuring that the handicrafts sector evolves with global sustainability trends.

Impact on Handicrafts Exports

EPCH’s commitment to sustainability has significantly influenced India’s handicrafts export landscape:

• Export Growth: In the fiscal year 2023-2024, India exported handicrafts worth ₹32,758 crores. This growth underscores the increasing global demand for Indian handicrafts, driven by sustainable and eco-friendly production practices.

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• Market Expansion: The United States remains the primary importer of Indian handicrafts, reflecting the global appreciation for sustainably produced crafts. EPCH’s initiatives have opened new markets and strengthened existing ones by aligning products with international sustainability standards.

Certifications for Global Compliance

EPCH emphasizes the importance of certifications to meet global compliance standards:

• Vriksh Certification: As previously mentioned, the Vriksh certification ensures the legality and sustainability of timber used in handicrafts, meeting international import regulations and boosting buyer confidence.

• Compliance with International Standards: EPCH assists manufacturers in obtaining necessary certifications that align with global market requirements, ensuring that Indian handicrafts meet environmental and quality standards demanded by international buyers.

Altus Exports: Partnering with Indian Manufacturers for Global Reach

Altus Exports is dedicated to bringing India’s vibrant handicrafts to the global market. We seek partnerships with manufacturers who share our commitment to quality and sustainability. Our partnership model offers:

• Expertise in Finding Buyers: We excel in identifying potential buyers across various international markets, leveraging our understanding of market trends and buyer behavior to match your products with the right audience.

• Access to Comprehensive Databases: Our subscriptions to numerous databases provide up-to-date market intelligence, helping us identify new opportunities and stay ahead of the competition.

• Skilled Marketing Team: Our experienced marketing team promotes products in the international market using a blend of traditional and digital marketing techniques to generate leads and convert them into orders.

• Extensive Network: Over the years, we have built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of your products in new territories.

By partnering with Altus Exports, Indian manufacturers can navigate the complexities of international trade, ensuring their sustainable handicrafts reach appreciative audiences worldwide. To explore partnership opportunities, visit our Manufacturer Partnership page.

Conclusion

EPCH’s role in promoting sustainable and eco-friendly handicrafts exports is instrumental in positioning India as a leader in the global handicrafts market. Through initiatives like the Vriksh certification, design innovation platforms, and comprehensive training programs, EPCH ensures that Indian handicrafts meet international sustainability standards. Collaborations with export partners like Altus Exports further amplify the reach of these eco-friendly products, bringing the rich heritage of Indian craftsmanship to the world stage.