The Jute Products Development and Export Promotion Council (JPDEPC) plays a pivotal role in bolstering India’s jute industry by implementing various schemes aimed at enhancing the global competitiveness of Indian exporters. Among these initiatives are the Market Access Initiative (MAI), the Capital Subsidy for Acquisition of Plants and Machinery (CSAPM), and Export Market Promotion Activities (EMPA). These programs are meticulously designed to provide financial assistance, facilitate market expansion, and promote the adoption of advanced technologies among exporters.

Market Access Initiative (MAI)

The MAI Scheme is an export promotion program formulated on a focus product-focus country approach, aiming to evolve specific markets and products through comprehensive market studies and surveys. Assistance under this scheme is extended to Export Promotion Organizations, Trade Promotion Organizations, National Level Institutions, Research Institutions, Universities, Laboratories, and individual exporters. The scheme supports activities such as marketing projects abroad, capacity building, support for statutory compliances, studies, project development, and the development of foreign trade facilitation web portals. By providing financial assistance for these activities, the MAI Scheme acts as a catalyst to promote India’s exports on a sustained basis.(Ministry of Commerce and Industry)

Capital Subsidy for Acquisition of Plants and Machinery (CSAPM)

The CSAPM Scheme is implemented by the National Jute Board (NJB), a statutory body under the Ministry of Textiles, Government of India. The objective of this scheme is to provide financial assistance to beneficiaries for the purchase of machinery required for manufacturing jute diversified products (JDPs). Under this scheme, an incentive of 30% of the cost of machinery is provided to mills and MSME-JDP units for the production of JDPs. This initiative facilitates the modernization and upgradation of existing jute mills and MSME-JDP units, thereby enhancing their production capabilities and competitiveness in the global market.

Export Market Promotion Activities (EMPA)

The EMPA Scheme is designed to promote jute and jute diversified products in international markets. Under this scheme, the government implements various activities such as organizing international level fairs in India, participating in international fairs abroad, conducting international mega fairs, and arranging business delegations, road shows, international conferences, and seminars. These activities aim to provide a platform for jute artisans, entrepreneurs, women self-help groups, jute MSMEs, jute exporters, and jute millers to showcase their products to a global audience, thereby enhancing their market reach and export potential.(Indian Trade Portal)

Impact of JPDEPC’s Schemes

The implementation of these schemes has significantly contributed to the growth of India’s jute exports. For instance, during the financial year 2021-22, the United States was the leading importer of jute manufactures, including floor coverings, from India, with a value of US$ 118.3 million, marking a 26.3% increase over the previous year. This was followed by the UK and Germany, with exports valued at US$ 27.8 million and US$ 22.3 million, respectively. These figures underscore the effectiveness of JPDEPC’s initiatives in expanding the global footprint of Indian jute products.

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Conclusion

The schemes implemented by JPDEPC, such as the MAI, CSAPM, and EMPA, have been instrumental in supporting Indian exporters by providing financial assistance, facilitating market expansion, and promoting technological advancement. These initiatives have not only enhanced the global competitiveness of Indian jute products but have also contributed to the overall growth of India’s export sector. By partnering with organizations like Altus Exports, Indian manufacturers can further capitalize on these opportunities to expand their global footprint and achieve sustained success in the international market.

Promoting Sustainable Practices in Jute Production

Implementing Key Schemes for Exporters

Providing Taxation and Financial Assistance

Assisting with VISA Recommendations

Organizing Exhibitions and Trade Shows

Offering Trade Leads to Members

Providing Market Development Assistance

Issuing Registration-Cum-Membership Certificates (RCMC)

Analyzing Global Markets for Jute Products

Organizing Trade Fairs and Buyer-Seller Meets