The Jute Products Development & Export Promotion Council (JPDEPC) plays a pivotal role in bridging the gap between suppliers and buyers through meticulously organized trade fairs, seminars, workshops, and buyer-seller meets, both within India and internationally. These initiatives are designed to foster direct interactions, promote mutual business interests, and enhance the global footprint of Indian jute products.

Trade Fairs: Showcasing India’s Jute Excellence

Trade fairs serve as a dynamic platform for exhibitors to display their products, engage with potential buyers, and gain insights into market trends. JPDEPC has been at the forefront of organizing such events, ensuring that Indian jute products receive the attention they deserve on the global stage.

One notable event is the JUTEXPO, a Reverse Buyer-Seller Meet (RBSM) organized by JPDEPC. The fourth edition of JUTEXPO was held on 24th and 25th March 2022 in Kolkata, attracting significant participation from both domestic and international stakeholders.(JPDEPC)

These trade fairs not only provide a venue for showcasing products but also facilitate networking opportunities, allowing suppliers to establish direct contacts with buyers, understand their requirements, and negotiate terms that are beneficial for both parties.

Seminars and Workshops: Building Knowledge and Capacity

JPDEPC recognizes the importance of continuous learning and capacity building in the ever-evolving global market. To this end, the council organizes product-specific and target group-specific seminars and workshops. These sessions are tailored to address the unique challenges and opportunities within the jute industry.

For instance, in March 2019, JPDEPC organized a two-day workshop in Habra, West Bengal, focusing on export promotion, market selection, digital marketing, packaging, quality compliances, cybercrime, and design & product development in jute handicrafts. Such initiatives equip participants with the necessary skills and knowledge to navigate the complexities of international trade.

Buyer-Seller Meets: Facilitating Direct Interactions

Buyer-Seller Meets (BSMs) are instrumental in creating a conducive environment for direct interactions between suppliers and buyers. JPDEPC has been proactive in organizing both domestic and international BSMs to promote Indian jute products.

The council has organized BSMs in countries like the USA and Australia, providing Indian exporters with the opportunity to showcase their products to international buyers. These meets have been successful in generating business inquiries and fostering long-term business relationships.

Impact on India’s Jute Exports

The concerted efforts of JPDEPC have yielded positive results in enhancing the export of Indian jute products. India is the world’s largest producer of jute and jute allied fibers, accounting for approximately 52% of global production. In terms of exports, India holds the position of the second-largest exporter of jute and jute products, with a 24% share in the global market.(Export Import Docs & Buyers)

The initiatives undertaken by JPDEPC have been instrumental in achieving these figures, by providing platforms for exposure, learning, and direct business interactions.

Altus Exports: Partnering with Indian Manufacturers for Global Success

While organizations like JPDEPC lay the groundwork for promoting Indian products globally, companies like Altus Exports take it a step further by partnering with manufacturers to facilitate seamless export processes.

Altus Exports is committed to delivering the best of India’s textiles, handicrafts, chemicals, and food products to the world. Their partnership model is designed to simplify the complex process of exporting and help manufacturers tap into new markets with ease.

Key Features of Altus Exports’ Partnership Model:

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers for products across various international markets, leveraging their deep understanding of market trends and buyer behavior.

2. Access to Comprehensive Databases: They maintain subscriptions to numerous databases and information sources, providing up-to-date market intelligence to identify new opportunities and stay ahead of the competition.

3. Skilled Marketing Team: Their experienced marketing team utilizes a blend of traditional and digital marketing techniques to raise awareness of products, generate leads, and convert them into orders.

4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of products in new territories.

Manufacturers interested in expanding their global footprint can partner with Altus Exports by ensuring their products meet export quality standards, possessing the necessary documentation and certifications, and sharing a commitment to excellence and global expansion.

By collaborating with Altus Exports, Indian manufacturers can navigate the complexities of international trade more effectively, ensuring their products reach a global audience and achieve commercial success.

Promoting Sustainable Practices in Jute Production

Implementing Key Schemes for Exporters

Providing Taxation and Financial Assistance

Assisting with VISA Recommendations

Organizing Exhibitions and Trade Shows

Offering Trade Leads to Members

Providing Market Development Assistance

Issuing Registration-Cum-Membership Certificates (RCMC)

Analyzing Global Markets for Jute Products

Organizing Trade Fairs and Buyer-Seller Meets