Trade shows and exhibitions have long been pivotal in connecting businesses with potential clients, partners, and markets. For members of the Jute Products Development & Export Promotion Council (JPDEPC), these events are instrumental in showcasing their products to a broader audience, thereby enhancing visibility and fostering growth opportunities.

The Role of JPDEPC in Organizing Exhibitions and Trade Shows

JPDEPC, established under the Indian Companies Act of 1956, is dedicated to promoting the export of jute products. The council plays a crucial role in marketing and promoting jute and its diversified products through various events and workshops.(JPDEPC)

One of the flagship events organized by JPDEPC is JUTEXPO, a unique trade show exclusively dedicated to jute products. The 2023 edition, held in Kolkata, spanned 70,000 square feet and attracted buyers and buying houses from leading countries. This platform provided artisans, manufacturers, and global leaders of the jute industry an unparalleled opportunity to connect under one roof.(High Commission of India, Kuala Lumpur)

Significance of Trade Shows for JPDEPC Members

Participating in trade shows offers numerous benefits for JPDEPC members:

1. Increased Visibility: Trade shows attract a diverse audience, including international buyers, wholesalers, and retailers. For instance, the International Sourcing Expo in Australia anticipates more than 4,000 trade visitors, providing exhibitors with substantial exposure.

2. Networking Opportunities: These events facilitate direct interactions between manufacturers and potential buyers, fostering relationships that can lead to future business opportunities.

3. Market Insights: Exhibitors gain firsthand knowledge of current market trends, consumer preferences, and competitor offerings, enabling them to adapt and innovate accordingly.

4. Lead Generation: Trade shows are effective platforms for generating leads. Statistics indicate that 77% of executive attendees discover at least one new supplier at a trade show, highlighting the potential for business expansion.

5. Brand Building: Consistent participation in reputable trade shows enhances brand credibility and recognition in the international market.

Facts and Figures Highlighting the Impact of Trade Shows

• Decision-Making Influence: A significant 79% of attendees find that trade shows are helpful in making purchase decisions, underscoring the importance of a compelling presence at these events.

• Purchasing Authority: Approximately 82% of trade show attendees have the authority to make purchasing decisions, indicating that exhibitors are engaging with key decision-makers.

• Travel Commitment: Over half (56%) of visitors are willing to travel more than 400 miles to attend a trade show, reflecting the value they place on these events.

• New Business Opportunities: Trade shows help companies generate an average of 33% of their new business each year, highlighting their role in business development.

Altus Exports: Facilitating Global Expansion for Indian Manufacturers

While JPDEPC provides a platform for jute product manufacturers, Indian manufacturers across various sectors can also benefit from strategic partnerships to enhance their global reach. Altus Exports, a premier merchant exporter, specializes in delivering India’s finest textiles, handicrafts, chemicals, and food products to international markets.

How Altus Exports Assists Indian Manufacturers:

1. Quality Assurance: Altus Exports prioritizes quality at every step, from sourcing to packaging, ensuring that products meet the highest international standards.

2. Extensive Network: With a robust network of trusted suppliers, manufacturers, and artisans across India, Altus Exports offers a diverse range of products and swift response times to meet global demands.

3. Market Expertise: Their experienced team provides valuable market insights, helping manufacturers understand international market dynamics and consumer preferences.

4. Sustainable Practices: Committed to eco-friendly and ethical business practices, Altus Exports supports fair trade and ethical labor standards, aligning with global sustainability trends.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share their commitment to excellence and global expansion. Ideal partners are those who:

• Produce Export-Quality Products: Manufacturers that adhere to stringent quality standards suitable for international markets.

• Aspire for Global Footprints: Manufacturers eager to expand their presence globally.

• Possess Necessary Documentation and Certifications: Compliance with international regulations and possession of relevant export licenses.

By partnering with Altus Exports, manufacturers can leverage their expertise in finding buyers, access comprehensive databases, and benefit from a skilled marketing team to navigate the complexities of exporting and tap into new markets.

In conclusion, organizing exhibitions and trade shows is crucial for JPDEPC members to showcase their products to a wider audience, thereby increasing visibility and growth opportunities. Additionally, partnerships with organizations like Altus Exports can further assist Indian manufacturers in exporting their products and expanding their global footprint.

Promoting Sustainable Practices in Jute Production

Implementing Key Schemes for Exporters

Providing Taxation and Financial Assistance

Assisting with VISA Recommendations

Organizing Exhibitions and Trade Shows

Offering Trade Leads to Members

Providing Market Development Assistance

Issuing Registration-Cum-Membership Certificates (RCMC)

Analyzing Global Markets for Jute Products

Organizing Trade Fairs and Buyer-Seller Meets