Indian coffee, renowned for its unique flavors and rich heritage, has been steadily gaining recognition on the global stage. A significant contributor to this ascent is the Coffee Board of India, a statutory organization under the Ministry of Commerce and Industry. The Board has been instrumental in promoting Indian coffee through active participation in international exhibitions and trade fairs, aiming to tap into new markets and strengthen its global presence.

The Coffee Board’s Global Outreach Initiatives

The Coffee Board of India has strategically engaged in various international events to showcase the quality and diversity of Indian coffee. These platforms provide opportunities to connect with global buyers, roasters, and consumers, facilitating the expansion of Indian coffee into new territories.

In the fiscal year 2023-24, the Board outlined an ambitious schedule of overseas events. Notably, the Melbourne International Coffee Expo, held from August 17 to 19, 2023, served as a significant venue for promoting Indian coffee in the Australian market. Such participation underscores the Board’s commitment to exploring and establishing a foothold in diverse international markets.

Domestically, the Coffee Board has been proactive in organizing events that attract international attention. The India International Coffee Festival, inaugurated from December 13 to 15, 2024, at the Bangalore Palace, is a testament to this effort. The festival aimed to bring together stakeholders across the coffee value chain, including growers, exporters, roasters, and consumers, fostering a comprehensive platform for networking and collaboration.

Impact of International Participation

The Coffee Board’s involvement in international exhibitions and trade fairs has yielded tangible benefits for Indian coffee exporters. By showcasing at these events, Indian coffee has gained increased visibility, leading to a surge in demand from new markets. Exporters have reported enhanced brand recognition and the establishment of long-term business relationships with international buyers.

For instance, the World Coffee Conference & Expo 2023, held in Bengaluru from September 25 to 28, 2023, attracted over 1,500 registered delegates and 10,000 business visitors from more than 80 countries. This event provided a platform for Indian coffee stakeholders to engage directly with global industry leaders, discuss trends, and explore opportunities for collaboration.

Altus Exports: Facilitating Global Reach for Indian Manufacturers

While the Coffee Board of India plays a pivotal role in promoting Indian coffee globally, exporters often require additional support to navigate the complexities of international trade. This is where Altus Exports steps in as a valuable partner for Indian manufacturers aiming to expand their global footprint.

Altus Exports specializes in delivering the finest of India’s textiles, handicrafts, chemicals, and food products to international markets. Their commitment to quality, sustainability, and customer satisfaction makes them an ideal partner for manufacturers seeking to export their products.

How Indian Manufacturers Can Partner with Altus Exports

Indian manufacturers looking to export their products can benefit from Altus Exports’ extensive network and expertise in global trade. By partnering with Altus Exports, manufacturers can access:

• Quality Assurance: Altus Exports prioritizes quality at every step, from sourcing to packaging, ensuring that products meet the highest international standards.

• Extensive Network: With a robust network of trusted suppliers, manufacturers, and artisans across India, Altus Exports offers a diverse range of products and swift response times to meet market demands.

• Customer-Centric Approach: Altus Exports works closely with partners to understand their requirements and provide tailored solutions, ensuring satisfaction and long-term collaboration.

• Sustainable Practices: Committed to eco-friendly and ethical business practices, Altus Exports supports fair trade and ethical labor standards, aligning with global sustainability trends.

• Competitive Pricing: Efficient supply chain management enables Altus Exports to offer high-quality products at competitive prices, delivering exceptional value to clients.

• Global Reach: With extensive international trade experience, Altus Exports exports to numerous countries, ensuring seamless transactions and regulatory compliance.

Manufacturers interested in exploring partnership opportunities can learn more by visiting Altus Exports’ manufacturer partnership page.

Conclusion

The Coffee Board of India’s proactive participation in international exhibitions and trade fairs has significantly contributed to the global promotion of Indian coffee. These efforts, complemented by partnerships with export facilitators like Altus Exports, provide a comprehensive approach for Indian manufacturers to successfully navigate and thrive in the global market.