Success Stories: Exporters Thriving with the Coffee Board’s Support

India’s coffee industry has witnessed remarkable growth, establishing the nation as the world’s seventh-largest coffee producer. In the financial year 2023-24, India’s coffee exports reached an impressive $1.29 billion, nearly doubling from $719.42 million in 2020-21. This success is largely attributed to the unwavering support of the Coffee Board of India, which has implemented various initiatives to bolster coffee production and export. Let’s delve into some inspiring success stories of Indian coffee exporters who have thrived with the Coffee Board’s assistance.

Tata Coffee: A Legacy of Excellence

Tata Coffee, a subsidiary of Tata Consumer Products, stands as one of India’s most prominent coffee producers. With 19 estates spread across South India, Tata Coffee has significantly benefited from the Coffee Board’s initiatives aimed at enhancing coffee quality and sustainable farming practices. The company’s commitment to excellence led to a notable partnership with Starbucks in 2012, resulting in the formation of Tata Starbucks. This joint venture not only elevated Tata Coffee’s global presence but also showcased the potential of Indian coffee on the international stage. In 2017, Tata Coffee was honored as the “Best Coffee in India” at the Ernesto Illy Second Annual International Coffee Awards, underscoring its dedication to quality and innovation.

Expanding Horizons: The Rise of Indian Coffee Exports

The Coffee Board’s efforts have been instrumental in propelling India’s coffee exports to new heights. In the first half of January 2025 alone, India exported over 9,300 tonnes of coffee, with major importers including Italy, Belgium, and Russia. This surge is not only a testament to the growing global demand for Indian coffee but also reflects the effectiveness of the Coffee Board’s initiatives in promoting Indian coffee varieties abroad. The emphasis on value-added products, such as roasted and instant coffee, has further fueled this export boom, allowing Indian exporters to cater to diverse international markets.

Sustainable Cultivation: A Commitment to Quality and Environment

Indian coffee is predominantly cultivated in the ecologically rich Western and Eastern Ghats, regions renowned for their biodiversity. States like Karnataka, Kerala, and Tamil Nadu lead in production, with Karnataka alone contributing 248,020 metric tonnes in 2022-23. The Coffee Board has been pivotal in promoting sustainable farming practices in these areas, ensuring that coffee cultivation coexists harmoniously with the environment. This commitment to sustainability has not only enhanced the quality of Indian coffee but also bolstered its appeal in international markets that prioritize ethically sourced products.

Altus Exports: Bridging Indian Manufacturers with Global Markets

While the Coffee Board has been instrumental in supporting coffee exporters, companies like Altus Exports play a crucial role in connecting Indian manufacturers with international buyers. As a premier merchant exporter, Altus Exports specializes in delivering the best of India’s textiles, handicrafts, chemicals, and food products to the world. Their commitment to quality, sustainability, and customer satisfaction makes them an ideal partner for Indian manufacturers aiming to expand globally.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports offers a comprehensive partnership program for Indian manufacturers looking to export their products. By collaborating with Altus Exports, manufacturers can leverage their extensive network of trusted suppliers, manufacturers, and artisans across India. This partnership ensures access to diverse markets, rigorous quality assurance processes, and sustainable business practices. Altus Exports’ efficient supply chain management enables them to offer high-quality products at competitive prices, delivering exceptional value to clients worldwide.

To explore partnership opportunities with Altus Exports, Indian manufacturers can visit their Manufacturer Partnership page. Here, detailed information is available on how to collaborate and benefit from their global reach and market expertise.

Conclusion

The success stories of Indian coffee exporters underscore the significant impact of the Coffee Board’s initiatives in enhancing production, quality, and global reach. As India’s coffee industry continues to flourish, the collaborative efforts between the Coffee Board, exporters, and partners like Altus Exports will play a pivotal role in sustaining this upward trajectory. By embracing quality, sustainability, and strategic partnerships, Indian manufacturers and exporters are well-positioned to thrive in the dynamic global market.


Future Prospects: The Coffee Board’s Vision for Indian Coffee Exports

Success Stories: Exporters Thriving with the Coffee Board’s Support

Integrated Coffee Development Project: Boosting Production for Export Growth

Training and Capacity Building: Empowering Exporters Through the Coffee Board’s Programs

Sustainability Initiatives: The Coffee Board’s Approach to Sustainable Coffee Production

Research and Development: The Coffee Board’s Contribution to Coffee Quality

Market Expansion: The Coffee Board’s Efforts in Promoting Indian Coffee Globally

Financial Incentives: How the Coffee Board Supports Exporters

Enhancing Quality: The Coffee Board’s New Certification Standards

Streamlining Export Processes: The Coffee Board’s Role in Facilitating Coffee Exports

 

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