The Shellac and Forest Products Export Promotion Council (SHEFEXIL) plays a pivotal role in advocating for Indian exporters, particularly those dealing with non-timber forest products. Established in 1957 under the aegis of the Ministry of Commerce and Industry, Government of India, SHEFEXIL has been instrumental in shaping policies, addressing trade challenges, and promoting the export of a diverse range of products, including shellac, guar gum, vegetable saps, and extracts.

SHEFEXIL’s Role in Policy Advocacy

SHEFEXIL serves as a crucial intermediary between exporters and the government, ensuring that the interests of exporters are well-represented in policy formulation. By facilitating continuous dialogue between the exporting community and governmental bodies at both central and state levels, SHEFEXIL ensures that policies are conducive to export growth and address the challenges faced by exporters.

Representation in Policy Formulation

One of the primary functions of SHEFEXIL is to advocate for policies that favor the export of forest-based products. This involves regular consultations with policymakers to convey the concerns and suggestions of exporters. By doing so, SHEFEXIL ensures that the regulatory environment remains favorable, enabling exporters to compete effectively in the global market.

Addressing Trade-Related Challenges

Exporters often encounter various challenges, such as stringent quality standards, market access issues, and fluctuating international demand. SHEFEXIL addresses these challenges by:

• Organizing Trade Delegations: Facilitating visits of Indian exporters to potential markets abroad to explore opportunities and establish business connections.

• Participation in Trade Fairs and Exhibitions: Coordinating the participation of Indian exporters in international trade fairs, providing them with platforms to showcase their products and engage with global buyers.

• Market Research and Intelligence: Providing exporters with up-to-date market information, helping them make informed decisions and strategize effectively.

Export Performance and Statistics

SHEFEXIL’s efforts have significantly contributed to the growth of exports in its purview. According to the council’s annual report for the fiscal year 2023-24, exports under SHEFEXIL reached USD 3,449.69 million. This marks a substantial increase from previous years, with exports recorded at USD 2,779.66 million in 2021-22 and USD 2,475.27 million in 2020-21. This upward trajectory underscores the effectiveness of SHEFEXIL’s initiatives and the resilience of Indian exporters in the global marketplace.

Product-Wise Export Trends

• Guar Gum: The export of guar gum has seen fluctuations over the years. The highest export value was recorded in the fiscal year 2012-13 at USD 3,919.23 million. However, there was a decline in subsequent years, with exports valued at USD 674.88 million in 2018-19. This variation highlights the need for continuous market development and diversification efforts.

• Vegetable Saps and Extracts: This category has demonstrated consistent growth, with exports increasing from USD 310.68 million in 2009-10 to USD 992.46 million in 2018-19. The steady rise indicates a growing global demand for these products and the effectiveness of SHEFEXIL’s promotional activities.

• Shellac and Lac-Based Products: Exports in this segment peaked at USD 95.02 million in 2013-14 but experienced a decline in subsequent years, reaching USD 38.43 million in 2018-19. The decline suggests challenges such as competition from synthetic alternatives and underscores the importance of innovation and quality enhancement.

Initiatives to Enhance Export Competitiveness

To bolster the competitiveness of Indian exporters, SHEFEXIL has undertaken several initiatives:

Quality Improvement and Standardization

SHEFEXIL emphasizes the importance of adhering to international quality standards. The council provides professional advice on technology upgradation, quality and design improvement, and compliance with global standards. By ensuring that products meet international benchmarks, Indian exporters can enhance their marketability and reputation.

Capacity Building and Training

Recognizing the need for continuous skill development, SHEFEXIL organizes training programs and workshops for exporters. These programs cover various aspects of international trade, including export documentation, market entry strategies, and regulatory compliance. By equipping exporters with the necessary knowledge and skills, SHEFEXIL empowers them to navigate the complexities of global trade effectively.

Market Diversification

To reduce dependency on traditional markets, SHEFEXIL encourages exporters to explore new and emerging markets. Through market research and exploratory delegations, the council assists exporters in identifying and tapping into new opportunities, thereby mitigating risks associated with market concentration.

Collaborative Efforts with Stakeholders

SHEFEXIL’s success in policy advocacy and export promotion is largely attributed to its collaborative approach. The council works closely with various stakeholders, including:

• Government Agencies: Engaging with policymakers to ensure that export-related policies are favorable and address the concerns of exporters.

• Industry Associations: Partnering with industry bodies to align efforts and create a unified voice for policy advocacy.

• Research Institutions: Collaborating with academic and research organizations to promote innovation, product development, and adherence to quality standards.

How Altus Exports Can Assist Indian Manufacturers

While SHEFEXIL provides a robust platform for policy advocacy and export promotion, the role of private enterprises like Altus Exports is equally crucial in facilitating actual market entry and expansion. Altus Exports specializes in assisting Indian manufacturers in exporting their products to global markets, offering a comprehensive partnership model that addresses various facets of the export process.

Expertise in Identifying International Buyers

Altus Exports excels in connecting manufacturers with potential buyers across diverse international markets. Leveraging a deep understanding of market trends and buyer behavior, the company ensures that products are matched with the right clientele, enhancing the likelihood of successful transactions.

Financial Assistance and Incentives: How SHEFEXIL Supports Exporters

Sustainable Practices Promoted by SHEFEXIL in the Forest Products Industry

Navigating International Trade Fairs: SHEFEXIL’s Guidance and Support

Success Stories: Exporters Thriving with SHEFEXIL’s Support

SHEFEXIL’s Role in Policy Advocacy for Exporters

Capacity Building: Training Programs and Workshops by SHEFEXIL

Market Expansion Strategies: How SHEFEXIL Opens New Avenues for Exporters

Enhancing Quality: SHEFEXIL’s Standards and Certifications for Exporters

SHEFEXIL’s Initiatives to Boost Exports from India’s North Eastern Region

The Role of SHEFEXIL in Promoting India’s Non-Timber Forest Products