The Shellac and Forest Products Export Promotion Council (SHEFEXIL) has been instrumental in bolstering India’s export landscape, particularly in the niche sectors of non-timber forest products (NTFPs). Through strategic initiatives, policy advocacy, and unwavering support, SHEFEXIL has empowered numerous businesses to achieve remarkable growth in international markets. This article delves into the success stories of exporters who have thrived with SHEFEXIL’s assistance, highlighting their journeys, achievements, and the pivotal role played by the council.

OmniActive Health Technologies: A Quintessential Success

OmniActive Health Technologies stands as a testament to how strategic support and a commitment to excellence can propel a company to global prominence. Specializing in health-benefit-focused ingredients derived from natural sources, OmniActive has consistently prioritized quality and innovation. Their dedication has not only garnered international acclaim but also led to significant export achievements.

For five consecutive years, OmniActive was honored with SHEFEXIL’s Export Excellence Award in the category of Fixed Vegetable Oil Cakes & Other Industry. This accolade underscores the company’s unwavering commitment to quality and its proactive approach to expanding its global footprint. The recognition also reflects SHEFEXIL’s role in facilitating and acknowledging the efforts of exporters who contribute significantly to India’s economy.

Sanjaya Mariwala, Managing Director of OmniActive Health Technologies, expressed the company’s gratitude, stating, “We are incredibly honored to be recognized with this award, which further underscores our efforts to reach excellence not only in exports but also all facets of our operations.” This sentiment encapsulates the synergy between SHEFEXIL’s support and OmniActive’s pursuit of excellence.

Empowering Guar Gum Exporters

Guar gum, derived from guar beans predominantly cultivated in India’s arid regions, has emerged as a significant export commodity due to its diverse industrial applications. Recognizing its potential, SHEFEXIL has implemented targeted strategies to bolster guar gum exports, providing exporters with the necessary tools and platforms to thrive in the global market.

In recent years, the global demand for guar gum experienced fluctuations, notably a decline of over 42% in exports during the 2020-21 period. This downturn was primarily attributed to reduced demand from major importers, including the United States. In response, SHEFEXIL advocated for the inclusion of guar gum powder (HS Code 13023230) and guar meal (HS Code 11061010) under the Transport and Marketing Assistance (TMA) scheme. This inclusion aimed to provide financial assistance to exporters, offsetting the high freight costs and making Indian guar gum more competitive internationally.

The council’s proactive measures have yielded positive outcomes. Exporters have reported increased inquiries and orders from international buyers, leading to a gradual recovery in export figures. This resurgence not only benefits the exporters but also uplifts the marginal farmers in India’s desert regions who rely on guar cultivation for their livelihoods.

CAPINDIA: A Platform for Growth

SHEFEXIL’s commitment to promoting Indian exporters is exemplified through its collaboration in organizing CAPINDIA, one of the largest sourcing and networking events for the chemicals, plastics, construction industries, and allied products sectors. The event serves as a conduit for Indian businesses to showcase their products, engage with international buyers, and explore new market opportunities.

The 2019 edition of CAPINDIA witnessed participation from 490 exhibitors and attracted 325 foreign delegates from 53 countries. This extensive international presence provided a fertile ground for exporters to forge new partnerships and expand their global reach. The event’s success is a testament to SHEFEXIL’s strategic vision in creating platforms that facilitate direct engagement between Indian exporters and international buyers.

Navigating Challenges with Strategic Support

The global trade environment is fraught with challenges, including fluctuating demand, regulatory hurdles, and intense competition. SHEFEXIL has been at the forefront of addressing these challenges by providing exporters with timely information, advocacy, and support.

One notable initiative is the council’s effort to streamline export documentation and compliance processes. By advocating for the recognition of PAN and GSTIN as sufficient identifiers for exporters, SHEFEXIL aims to simplify procedures, reduce bureaucratic delays, and enhance the ease of doing business for exporters.

Furthermore, SHEFEXIL’s emphasis on quality assurance and adherence to international standards has equipped exporters to meet the stringent requirements of global markets. This focus on quality has not only enhanced the reputation of Indian products but also instilled confidence among international buyers.

Altus Exports: Your Gateway to Global Markets

While organizations like SHEFEXIL provide macro-level support, the role of dedicated export partners is indispensable in navigating the complexities of international trade. Altus Exports stands as a premier merchant exporter committed to bridging the gap between Indian manufacturers and global markets.

Why Partner with Altus Exports?

• Quality Assurance: Altus Exports prioritizes quality at every step, from sourcing to packaging. Rigorous quality control processes ensure that products meet the highest international standards, enhancing their competitiveness in global markets.

• Extensive Network: With a robust network of trusted suppliers, manufacturers, and artisans across India, Altus Exports offers a diverse range of products and swift response times to meet international demands.

• Customer-Centric Approach: Understanding that each market has unique requirements, Altus Exports provides tailored solutions, working closely with clients to fulfill their specific needs and preferences.

• Sustainable Practices: Committed to eco-friendly and ethical business practices, Altus Exports ensures that operations minimize environmental impact and support fair trade and ethical labor standards.

• Competitive Pricing: Efficient supply chain management enables Altus Exports to offer high-quality products at competitive prices, delivering exceptional value to clients.

• Global Reach: With extensive international trade experience, Altus Exports exports to numerous countries, ensuring seamless transactions and regulatory compliance.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share a commitment to excellence and global expansion. Ideal partners are those producing export.

Financial Assistance and Incentives: How SHEFEXIL Supports Exporters

Sustainable Practices Promoted by SHEFEXIL in the Forest Products Industry

Navigating International Trade Fairs: SHEFEXIL’s Guidance and Support

Success Stories: Exporters Thriving with SHEFEXIL’s Support

SHEFEXIL’s Role in Policy Advocacy for Exporters

Capacity Building: Training Programs and Workshops by SHEFEXIL

Market Expansion Strategies: How SHEFEXIL Opens New Avenues for Exporters

Enhancing Quality: SHEFEXIL’s Standards and Certifications for Exporters

SHEFEXIL’s Initiatives to Boost Exports from India’s North Eastern Region

The Role of SHEFEXIL in Promoting India’s Non-Timber Forest Products