The Handloom Export Promotion Council (HEPC) stands as a pivotal institution in India’s textile industry, dedicated to promoting the export of handloom products globally. Established in 1965 under the Ministry of Textiles, Government of India, HEPC has been instrumental in showcasing the rich heritage of Indian handlooms to the world.

Mission and Objectives of HEPC

HEPC’s primary mission is to support, protect, maintain, and promote the export of Indian handloom fabrics. To achieve this, the council undertakes various initiatives:

1. Market Research: Conducting comprehensive market studies in individual foreign countries to identify potential markets and understand consumer preferences.

2. Trade Missions: Organizing trade delegations to foreign nations to establish and strengthen trade relations.

3. International Promotion: Engaging in promotional activities abroad to highlight the advantages of trading with India in handloom products.

4. Information Dissemination: Providing valuable insights to manufacturers and traders through lectures, discussions, publications, and correspondence.

5. Policy Advocacy: Advising government bodies, local authorities, and public agencies on policies affecting the handloom industry, including matters related to taxation and trade regulations.

6. Quality Enhancement: Facilitating the adoption of advanced technologies, improving design and quality standards, and encouraging product diversification and innovation.

7. Dispute Resolution: Investigating complaints from foreign buyers or Indian exporters and acting as arbitrators when necessary.

Through these objectives, HEPC ensures that Indian handloom products remain competitive and appealing in the global market.

Historical Background of HEPC

The Handloom Export Promotion Council was constituted in 1965 with an initial membership of 96 members. Over the years, this number has grown to approximately 1,700 members spread across the country. This growth reflects the expanding reach and influence of HEPC in promoting handloom exports.

The handloom industry is one of India’s oldest and most significant cottage industries, representing the vibrant cultural heritage of the nation. It is eco-friendly, requires minimal capital investment, and offers immense potential for innovation. HEPC has been at the forefront of promoting this industry by organizing international trade fairs, buyer-seller meets, and seminars, thereby providing a platform for Indian handloom exporters to connect with global buyers.

HEPC’s Role in Promoting Handloom Exports

HEPC plays a multifaceted role in enhancing the export potential of Indian handloom products:

1. Trade Facilitation: By organizing international trade fairs and buyer-seller meets, HEPC provides exporters with opportunities to showcase their products to a global audience.

2. Market Intelligence: The council conducts market studies to keep exporters informed about global trends, consumer preferences, and emerging markets.

3. Capacity Building: HEPC offers guidance on upgrading technology, improving product quality, and adopting innovative designs to meet international standards.

4. Policy Support: Acting as a bridge between the government and exporters, HEPC advocates for favorable policies and provides input on matters affecting the handloom industry.

5. Dispute Resolution: The council addresses grievances from both exporters and international buyers, ensuring smooth trade relations.

Facts and Figures

The handloom sector is a significant contributor to India’s economy:

• Export Value: In the fiscal year 2015-16, the export of handloom products from India stood at US$360.02 million.

• Major Markets: The United States was the leading importer of Indian handloom products, with purchases worth US$106.13 million, followed by the UK (US$22.42 million) and the UAE (US$19.42 million). Other notable importers included Italy, Germany, France, Spain, Japan, the Netherlands, and Australia.

• Product Categories: During the same period, exports were categorized as follows:

  • Fabrics: US$35.34 million
  • Floor Coverings: US$125.27 million
  • Clothing Accessories: US$25.54 million
  • Made-ups: US$173.88 million

These figures underscore the global demand for Indian handloom products and the pivotal role of HEPC in facilitating these exports.

Altus Exports: Partnering with Indian Manufacturers for Global Success

While HEPC provides a broad platform for promoting handloom exports, individual manufacturers often require personalized assistance to navigate the complexities of international trade. This is where Altus Exports steps in as a valuable partner for Indian manufacturers aiming to expand their global footprint.

How Altus Exports Can Assist

1. Expertise in Buyer Identification: Altus Exports excels in identifying potential buyers across various international markets. By leveraging market intelligence and industry insights, they match manufacturers’ products with suitable buyers, ensuring a higher success rate in securing export orders.

2. Comprehensive Market Access: With access to extensive databases and information sources, Altus Exports provides manufacturers with up-to-date market intelligence, helping them understand market dynamics and identify new opportunities.

3. Skilled Marketing Team: The company’s experienced marketing team employs a blend of traditional and digital marketing techniques to promote products internationally, generating leads and converting them into orders.

4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts, including distributors, agents, retailers, and other key stakeholders. This network facilitates smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Altus Exports seeks to form strategic alliances with manufacturers who share a commitment to excellence and global expansion.

Future Plans of HEPC: Upcoming Events and Initiatives for Exporters

Navigating Export Documentation and Compliance with HEPC’s Guidance

Success Stories: Exporters Benefiting from HEPC’s Initiatives

HEPC’s Efforts in Promoting the India Handloom Brand Globally

Financial Assistance and Incentive Schemes Through HEPC

Training and Capacity Building Programs by HEPC

Market Intelligence: How HEPC Provides Insights to Exporters

Quality Standards and Packaging Guidelines Set by HEPC

HEPC’s Role in Organizing International Trade Fairs and Buyer-Seller Meets

An Overview of HEPC: Empowering Indian Handloom Exporters