The Handloom Export Promotion Council (HEPC) plays a pivotal role in promoting Indian handloom products in international markets. Established in 1965, HEPC operates under the Ministry of Textiles, Government of India, and is dedicated to supporting handloom exporters through various financial assistance and incentive schemes. These initiatives aim to enhance the global competitiveness of Indian handloom products, ensuring the sustainability and growth of this traditional sector.

Market Access Initiative (MAI) Scheme

The MAI scheme, administered by the Department of Commerce, Ministry of Commerce & Industry, provides financial assistance to promote exports on a focus country and focus product basis. Eligible entities include export promotion organizations, trade promotion organizations, national-level institutions, research institutions, universities, laboratories, and exporters. The scheme supports activities such as marketing projects abroad, capacity building, support for statutory compliances, studies, and project development. This comprehensive approach ensures that Indian handloom products gain better access to international markets, thereby increasing export potential.(Hepc India)

National Handloom Development Programme (NHDP)

The NHDP, operated by the Office of the Development Commissioner for Handlooms, Ministry of Textiles, encompasses several components aimed at the holistic development of the handloom sector. Key components include:

• Consolidation of Clusters: Financial assistance is provided to existing handloom clusters to strengthen infrastructure, technology, and market access.

• New Clusters: Support is extended for the development of new clusters, promoting regional handloom products and creating employment opportunities.

• Group Approach: Encourages the formation of weaver groups to facilitate collective decision-making and resource sharing.

• Marketing Incentive: Provides incentives to handloom agencies to enhance marketing efforts and increase sales.

• Handloom Marketing Assistance: Offers support for organizing marketing events, exhibitions, and buyer-seller meets to promote handloom products.

• Developing and Strengthening of Handloom Institutions: Aims to build the capacity of institutions involved in the handloom sector for better governance and service delivery.

• Handloom Census: Conducts comprehensive surveys to gather data for informed policy-making.

• Others: Includes various initiatives tailored to address specific needs of the handloom sector.

These components work synergistically to enhance the productivity, competitiveness, and income of handloom weavers.

Financial Assistance and Incentives

Under the NHDP, financial assistance is provided for various activities:

• Technology Upgradation: To improve the quality and productivity of handloom products, financial assistance is provided for the upgradation of looms and accessories. This includes the introduction of modern equipment and techniques to enhance efficiency.(Handlooms)

• Marketing Incentive Component (MIC): This component provides financial assistance to handloom agencies to enhance their marketing efforts. The assistance is aimed at increasing the sales of handloom products by making them more competitive in the market.

• Handloom Marketing Assistance (HMA): HMA supports the organization of marketing events, exhibitions, and buyer-seller meets to promote handloom products. It also includes the development of a web portal for e-marketing and resource sharing, providing a platform for weavers to showcase their products to a global audience.

Facts and Figures

The handloom sector is a significant contributor to India’s economy. According to the Ministry of Textiles’ Annual Report for 2023-2024, the share of textile and apparel, including handicrafts, in India’s total exports stands at a significant 8.21% in 2023-24. India has a share of 3.91% of the global textile and apparel trade.

In terms of financial assistance, under the Small Cluster Development Programme, need-based financial assistance up to Rs. 2 crore per cluster is provided, depending on the requirements.

Altus Exports: Partnering with Indian Manufacturers

Altus Exports is committed to bringing India’s vibrant essence to the world by delivering the best of India’s textiles, handicrafts, chemicals, and food products. Our commitment to quality, sustainability, and customer satisfaction makes us an ideal partner in global trade.

We continuously seek to form strategic alliances with manufacturers who share our commitment to excellence and global expansion. Our ideal partners possess several key characteristics that align with our mission and values:

• Export Quality Product: We prioritize manufacturers that produce high-caliber goods suitable for international markets. This means adhering to stringent quality standards and ensuring that the products meet or exceed the expectations of buyers worldwide.

• Aspiration for Global Footprints: We seek manufacturers who are not just content with local success but are eager to expand their footprint globally.

• Basic Documentation and Certifications: Having the necessary documentation and certifications in place is crucial for seamless export operations. This includes compliance with international regulations, possession of export licenses, and adherence to relevant industry standards. Proper documentation ensures that products can move across borders without unnecessary delays or complications.

Our partnership model is designed to simplify the complex process of exporting and help manufacturers tap into new markets with ease. We act as an extension of your business, providing expertise in finding buyers, access to comprehensive databases, a skilled marketing team, and an extensive network of contacts and partners across various industries and regions.

Future Plans of HEPC: Upcoming Events and Initiatives for Exporters

Navigating Export Documentation and Compliance with HEPC’s Guidance

Success Stories: Exporters Benefiting from HEPC’s Initiatives

HEPC’s Efforts in Promoting the India Handloom Brand Globally

Financial Assistance and Incentive Schemes Through HEPC

Training and Capacity Building Programs by HEPC

Market Intelligence: How HEPC Provides Insights to Exporters

Quality Standards and Packaging Guidelines Set by HEPC

HEPC’s Role in Organizing International Trade Fairs and Buyer-Seller Meets

An Overview of HEPC: Empowering Indian Handloom Exporters