The Handloom Export Promotion Council (HEPC) plays a pivotal role in enhancing the global competitiveness of Indian handloom exporters. Through a series of meticulously designed training sessions, workshops, and seminars, HEPC equips exporters with the necessary skills and knowledge to navigate the complex international market landscape.

HEPC’s Training and Capacity Building Initiatives

HEPC organizes seminars and workshops to disseminate information beneficial for the manufacture and trade of handloom fabrics. The primary objective is to create awareness among the exporting community on vital areas such as visual merchandising, designing for international markets, marketing prospects for handlooms in international trade, customs procedures, foreign trade policy, export procedures, and product innovation.

These programs are organized under the Market Development Assistance (MDA) Scheme of the Ministry of Commerce & Industry, Government of India, at various handloom clusters and export centers. The aim is to disseminate knowledge on various domains of export trade, facilitating weavers, manufacturers, and exporters to be innovative and develop products based on the latest design trends. This approach helps them reorient their strategies to strengthen their presence in existing markets and penetrate new ones.

Capacity Building Programs during 2022-23

In the fiscal year 2022-23, HEPC conducted several capacity-building programs across various states, focusing on different aspects of handloom export. The details of these programs are as follows:

These programs addressed various critical aspects of handloom exports, including product identification, color trends, visual merchandising, market dynamics, export procedures, and marketing strategies. By participating in these sessions, exporters gained valuable insights into international market trends, enabling them to tailor their products and strategies accordingly.

Benefits of HEPC Membership

Becoming a member of HEPC offers numerous advantages, particularly in terms of training and capacity building. Members have access to:

• Training Programs and Workshops: HEPC organizes training programs, awareness sessions, workshops, and seminars to educate entrepreneurs on various aspects, including business and export-related issues.

• Market Development Assistance: Members can participate in international textile, trade, and consumer events under various schemes of the Government of India and self-financed initiatives.

• Buyer-Seller Meets: HEPC organizes buyer-seller meets within India and abroad with foreign buyers/importers for the promotion of exports.

• Information Dissemination: Members receive updates on various schemes for the textiles sector of the Government of India, as well as newsletters and e-magazines that serve as information banks for the industry.

• Advocacy: HEPC represents trade issues with the Ministry and Embassies, providing support for any issues related to pending GST refunds, export incentives, trade disputes, etc.

These benefits collectively enhance the capabilities of handloom exporters, enabling them to compete effectively in the global market.

Altus Exports: Facilitating Global Reach for Indian Manufacturers

While HEPC provides the necessary training and resources to prepare handloom exporters for international markets, partnering with experienced export facilitators like Altus Exports can further streamline the process.

Altus Exports is a premier merchant exporter committed to delivering the best of India’s textiles, handicrafts, chemicals, and food products to the global market. Their extensive network of trusted suppliers, manufacturers, and artisans across India ensures a diverse range of high-quality products. With a focus on quality assurance, customer satisfaction, sustainable practices, competitive pricing, and global reach, Altus Exports stands as an ideal partner for Indian manufacturers aiming to export their products.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports offers a comprehensive partnership program for Indian manufacturers looking to expand their reach internationally. By partnering with Altus Exports, manufacturers can benefit from:

• Market Access: Leverage Altus Exports’ established global distribution channels to reach international customers.

• Quality Assurance: Benefit from rigorous quality control processes to meet international standards.

• Logistical Support: Access efficient supply chain management and logistics solutions to ensure timely delivery.

• Regulatory Compliance: Receive assistance in navigating complex international trade regulations and compliance requirements.

To explore partnership opportunities with Altus Exports, Indian manufacturers can visit their Manufacturer Partnership page for more information.

Conclusion

HEPC’s training and capacity-building programs have significantly contributed to enhancing the skills and knowledge of Indian handloom exporters. By participating in