The Handloom Export Promotion Council (HEPC), established in 1965 under the Ministry of Textiles, Government of India, has been instrumental in promoting the India Handloom Brand globally. With a membership base of around 1,700 exporters spread across the country, HEPC’s primary objective is to provide comprehensive support and guidance to Indian handloom exporters and international buyers, facilitating trade promotion and international marketing.

Initiatives by HEPC to Market the India Handloom Brand Internationally

1. Participation in International Trade Fairs and Exhibitions

   HEPC actively organizes and participates in international trade fairs and buyer-seller meets, providing a platform for Indian handloom products to gain exposure in global markets. These events showcase the rich diversity and quality of Indian handloom products, attracting international buyers and fostering business collaborations.

2. Handloom Marketing Assistance Scheme

   Under the Handloom Marketing Assistance component, HEPC implements various sub-components aimed at developing and promoting marketing channels in both domestic and export markets. This holistic approach includes domestic marketing promotion, marketing infrastructure development, market access initiatives, and handloom export promotion. Through these efforts, HEPC aims to provide a platform for marketing handloom products and brand promotion.

3. Branding Indian Handlooms

   Recognizing the need for assurance of authenticity and quality in handloom products, the Ministry of Textiles, in collaboration with HEPC, has proposed strengthening the visibility of handloom products by promoting the India Handloom Brand. This initiative aims to enhance the marketability of handloom products and support the ‘Make in India’ campaign. Branding provides consumers with confidence in the authenticity and quality of handloom products, thereby sustaining the development agenda of the handloom industry.(B2B Marketplace)

4. Geographical Indication (GI) Tag Promotion

   HEPC, in coordination with the Office of the Development Commissioner for Handlooms, organizes events like “GI and Beyond” to showcase GI-tagged handloom and handicraft products across India. These events aim to promote the brand of GI handloom and handicraft products among a broad spectrum of stakeholders, including overseas buyers, exporters, and multinational corporations. Such initiatives highlight the unique artisanal techniques and heritage of India, enhancing the global appeal of Indian handloom products.(Press Information Bureau)

Emphasis on Authenticity and Quality in International Markets

The India Handloom Brand initiative focuses on promoting high-quality handloom products that are defect-free and environmentally friendly. This emphasis on quality assurance ensures that international consumers receive authentic handloom products that meet stringent quality standards. By adhering to these standards, Indian handloom products have gained a reputation for excellence in international markets, leading to increased demand and export growth.

Facts and Figures

• Export Growth: The concerted efforts of HEPC have contributed to a significant increase in the export of Indian handloom products. The major importing countries of handloom products from India include the USA, UAE, Spain, UK, Italy, Australia, France, Germany, Netherlands, and Greece.

• Product Range: The handloom industry exports a diverse range of products, including fabrics, bed linen, table linen, kitchen linen, towels, curtains, cushions, tapestries, upholstery, carpets, and floor coverings. This wide array of products caters to various international market demands, showcasing the versatility and richness of Indian handloom craftsmanship.

Altus Exports: Facilitating Global Reach for Indian Manufacturers

Altus Exports is a premier merchant exporter dedicated to delivering the best of India’s textiles, handicrafts, chemicals, and food products to the global market. With a commitment to quality, sustainability, and customer satisfaction, Altus Exports serves as an ideal partner for Indian manufacturers aiming to expand their international presence.

How Altus Exports Can Assist Indian Manufacturers

1. Quality Assurance

   Altus Exports prioritizes quality at every step, from sourcing to packaging. Their rigorous quality control processes ensure that products meet the highest standards, which is crucial for maintaining the reputation of Indian handloom products in international markets.

2. Extensive Network

   With a robust network of trusted suppliers, manufacturers, and artisans across India, Altus Exports offers a diverse range of products and swift response times to meet the needs of international buyers. This extensive network facilitates the efficient distribution of Indian handloom products globally.

3. Customer-Centric Approach

   Altus Exports places customer satisfaction as a top priority. They work closely with clients to understand their requirements and provide tailored solutions, ensuring that the unique aspects of Indian handloom products are effectively communicated and appreciated in international markets.

4. Sustainable Practices

   Committed to eco-friendly and ethical business practices, Altus Exports supports fair trade and ethical labor standards. This commitment aligns with the global demand for sustainable products, enhancing the appeal of Indian handloom products among environmentally conscious consumers.

5. Competitive Pricing

   Through efficient supply chain management, Altus Exports offers high-quality products at competitive prices, delivering exceptional value to clients and making Indian handloom products more accessible in international markets.

Partnering with Altus Exports

Indian manufacturers seeking to export their products can partner with Altus Exports to leverage their expertise in global trade. By collaborating with Altus Exports, manufacturers can benefit from their extensive network, quality assurance processes, and market insights, ensuring that their products reach international buyers effectively.

Future Plans of HEPC: Upcoming Events and Initiatives for Exporters

Navigating Export Documentation and Compliance with HEPC’s Guidance

Success Stories: Exporters Benefiting from HEPC’s Initiatives

HEPC’s Efforts in Promoting the India Handloom Brand Globally

Financial Assistance and Incentive Schemes Through HEPC

Training and Capacity Building Programs by HEPC

Market Intelligence: How HEPC Provides Insights to Exporters

Quality Standards and Packaging Guidelines Set by HEPC

HEPC’s Role in Organizing International Trade Fairs and Buyer-Seller Meets

An Overview of HEPC: Empowering Indian Handloom Exporters