The Handloom Export Promotion Council (HEPC), operating under the Ministry of Textiles, Government of India, is dedicated to promoting the export of Indian handloom products, including fabrics, home furnishings, carpets, and floor coverings. Established in 1965, HEPC has grown to approximately 1,700 members nationwide. The council’s primary objective is to support Indian handloom exporters and facilitate international buyers in trade promotion and global marketing.(Hepc India)

HEPC’s Strategic Initiatives for Enhancing Handloom Exports

HEPC has outlined several strategic initiatives to bolster the export of Indian handloom products:

1. Market Research and Trade Missions: Conducting comprehensive market studies in various countries to identify potential markets and sending trade missions abroad to explore new opportunities.

2. International Exhibitions and Buyer-Seller Meets: Organizing participation in international trade fairs and exhibitions, as well as facilitating buyer-seller meets to connect Indian exporters with global buyers.

3. Publicity and Promotion: Implementing promotional activities such as advertising in trade magazines, conducting exclusive handwoven shows, and utilizing digital platforms to increase the visibility of Indian handloom products.

4. Design and Quality Improvement: Providing guidance on upgrading technology, improving design and quality, and encouraging product diversification to meet international standards.

5. Financial Assistance: Offering financial grants to exporters under schemes like the Market Development Assistance (MDA) and Market Access Initiative (MAI) for activities such as participation in international fairs and publicity measures.

6. Policy Advocacy: Serving as a liaison between the trade and government to formulate policies that promote handloom export growth.

Upcoming Events and Programs by HEPC

HEPC has an exciting lineup of events and programs aimed at promoting Indian handloom products in international markets:

1. Heimtextil 2025, Germany (January 14-17, 2025): HEPC is organizing participation in Heimtextil, one of the largest international trade fairs for home and contract textiles, providing a platform for Indian exporters to showcase their products to a global audience.

2. Domotex 2025, Germany (January 16-19, 2025): Participation in Domotex, a leading trade fair for carpets and floor coverings, offers Indian exporters an opportunity to display their handloom products to international buyers.

3. Spring Fair (Source Home & Gift), UK (February 2-5, 2025): HEPC is facilitating participation in the Spring Fair, a major wholesale home, gift, and fashion show in the UK, enabling Indian exporters to connect with global retailers and buyers.

4. Ambiente 2025, Germany (February 7-11, 2025): Participation in Ambiente, a leading international trade fair for consumer goods, allows Indian exporters to present their handloom products to a diverse international audience.

5. Bharat Tex 2025 / India Textile Sourcing Fair, India (February 14-17, 2025): HEPC is organizing Bharat Tex 2025, a significant event aimed at promoting Indian textiles, including handloom products, to international buyers.

6. Special Sourcing Show, Cochin / Kannur, India (March 2025): This event provides a platform for Indian handloom exporters to showcase their products to international buyers in a focused setting.

These events are part of HEPC’s broader strategy to enhance the global presence of Indian handloom products and increase export opportunities for Indian manufacturers.

HEPC’s Commitment to Exporters

HEPC is committed to providing comprehensive support to Indian handloom exporters through various initiatives:

• Export Assistance: Offering guidance on export procedures, documentation, and compliance with international standards.

• Market Intelligence: Providing insights into global market trends, buyer preferences, and competitive analysis to help exporters make informed decisions.

• Capacity Building: Conducting workshops and seminars on topics such as quality improvement, design innovation, and marketing strategies to enhance the competitiveness of Indian handloom products.

• Financial Incentives: Administering schemes like the Raw Material Supply Scheme (RMSS), which includes components such as transport subsidy and price subsidy on yarn, to reduce the cost burden on weavers and exporters.

Through these initiatives, HEPC aims to create a sustainable and inclusive growth environment for the Indian handloom sector, ensuring that exporters are well-equipped to meet the demands of the global market.

Altus Exports: Partnering with Indian Manufacturers for Global Success

As a premier merchant exporter, Altus Exports is dedicated to bringing the best of India’s textiles, handicrafts, chemicals, and food products to the world. Our commitment to quality, sustainability, and customer satisfaction makes us an ideal partner for Indian manufacturers aiming to expand their global footprint.(altusexports.com)

How Altus Exports Can Assist Indian Manufacturers

1. Market Access: Leveraging our extensive network and market knowledge, we help manufacturers identify and enter new international markets, ensuring their products reach the right audience.

2. Quality Assurance: We prioritize quality at every step, from sourcing to packaging. Our rigorous quality control processes ensure that products meet the highest international standards, enhancing their acceptance in global markets.

3. Logistical Support: Our efficient supply chain management ensures timely delivery and reduces the complexities associated with international shipping, allowing manufacturers to focus on production.

4. Sustainable Practices: We are committed to eco-friendly and ethical business practices, supporting fair trade and ethical labor standards, which enhance the global appeal of Indian handloom products.

Partnering with Altus Exports

Indian manufacturers can partner with Altus Exports to leverage our expertise in global trade. By collaborating with us, manufacturers gain access to international markets, benefit from our quality assurance processes, and receive comprehensive support throughout the export process.

Future Plans of HEPC: Upcoming Events and Initiatives for Exporters

Navigating Export Documentation and Compliance with HEPC’s Guidance

Success Stories: Exporters Benefiting from HEPC’s Initiatives

HEPC’s Efforts in Promoting the India Handloom Brand Globally

Financial Assistance and Incentive Schemes Through HEPC

Training and Capacity Building Programs by HEPC

Market Intelligence: How HEPC Provides Insights to Exporters

Quality Standards and Packaging Guidelines Set by HEPC

HEPC’s Role in Organizing International Trade Fairs and Buyer-Seller Meets

An Overview of HEPC: Empowering Indian Handloom Exporters