India’s carpet industry has long been a cornerstone of its rich cultural heritage and a significant contributor to its economy. Traditionally, Indian carpets have found markets in countries like the United States, the United Kingdom, and Germany. However, the Carpet Export Promotion Council (CEPC) has been instrumental in diversifying export destinations, ensuring that Indian carpets grace homes and establishments worldwide.

The Role of CEPC in Diversifying Export Markets

Established under the Ministry of Textiles, the CEPC serves as a vital link between Indian carpet exporters and international buyers. Its primary objective is to promote the export of Indian handmade carpets and other floor coverings by exploring new markets and expanding the reach beyond traditional buyers.

Strategic Initiatives by CEPC

1. International Trade Fairs and Exhibitions: The CEPC organizes and participates in global trade fairs, providing a platform for Indian exporters to showcase their products. For instance, the ‘India Carpet Expo’ is a significant event that attracts buyers from various countries, facilitating direct interactions between exporters and international buyers.
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2. Market Research and Development: By conducting comprehensive market research, the CEPC identifies emerging markets with potential demand for Indian carpets. This data-driven approach enables exporters to tailor their products to meet the specific preferences of new markets.
3. Skill Development and Training: Recognizing the importance of quality, the CEPC invests in skill development programs for artisans. Enhancing the craftsmanship ensures that Indian carpets remain competitive in international markets, appealing to a broader audience.
4. Geographical Indication (GI) Tag: The CEPC has been instrumental in obtaining the GI tag for Bhadohi carpets, which not only protects the unique identity of these carpets but also enhances their appeal in new markets.

Impact of CEPC’s Efforts

The initiatives by the CEPC have yielded significant results:

• Expansion into New Markets: Beyond traditional markets, Indian carpets have made inroads into countries like Australia, Canada, and various nations in the Middle East and Southeast Asia. This expansion has been facilitated by targeted marketing and participation in international exhibitions.
• Increased Export Figures: In the fiscal year 2023-24, India’s carpet exports reached ₹15,530.47 crore, with Bhadohi alone contributing a significant 60%.
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• Product Diversification: There has been a noticeable diversification in the types of carpets exported, including hand-knotted, tufted, and sustainable carpets made from eco-friendly materials, catering to the varied preferences of international buyers.

Altus Exports: Partnering with Indian Manufacturers for Global Success

While the CEPC lays the groundwork for expanding export horizons, companies like Altus Exports play a pivotal role in bridging the gap between Indian manufacturers and international markets.

How Altus Exports Can Assist

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers across various international markets. Leveraging a deep understanding of market trends and buyer behavior, they match products with the right clientele.
2. Access to Comprehensive Databases: With subscriptions to numerous databases and information sources, Altus Exports provides up-to-date market intelligence, identifying new opportunities and staying ahead of the competition.
3. Skilled Marketing Team: A proficient marketing team promotes products in the international market using a blend of traditional and digital marketing techniques to generate leads and convert them into orders.
4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Manufacturers aiming to expand their global footprint can benefit from partnering with Altus Exports. The company seeks manufacturers who:

• Produce Export-Quality Products: Adhering to stringent quality standards suitable for international markets.
• Aspire for Global Expansion: Eager to extend their reach beyond local markets.
• Possess Necessary Documentation and Certifications: Ensuring compliance with international regulations and standards.

By collaborating with Altus Exports, manufacturers can navigate the complexities of exporting, tap into new markets, and achieve global success.

For more information on partnering opportunities, visit Altus Exports’ Manufacturer Partnership page.