India’s handmade carpet industry is a significant contributor to the global market, accounting for approximately 40% of worldwide exports. The nation exports between 75% to 85% of its carpet production, underscoring the sector’s pivotal role in India’s economy.

To bolster this industry, the Indian government, in collaboration with the Carpet Export Promotion Council (CEPC), has introduced various schemes, incentives, and financial aids aimed at empowering carpet exporters. This blog delves into these initiatives, providing insights into how entities like Altus Exports can further assist Indian manufacturers in expanding their global footprint.

Government Schemes Supporting Handmade Carpet Exporters

1. Rebate of State and Central Taxes and Levies (RoSCTL): The RoSCTL scheme offers refunds on embedded taxes and levies that were previously non-rebatable. This includes taxes on transportation fuel, electricity duties, and other state and central levies incurred during production. By offsetting these costs, the scheme enhances the competitiveness of Indian textiles, including carpets, in the international market.
2. Export Promotion Capital Goods (EPCG) Scheme: Under the EPCG scheme, exporters can import capital goods at zero customs duty, provided these goods are used to produce quality products for export. This facilitates technological upgradation, enabling manufacturers to meet global standards and improve production efficiency.
3. Interest Equalization Scheme (IES): The IES offers a subsidy on interest rates for pre and post-shipment rupee export credit. This reduces the financial burden on exporters, making credit more accessible and affordable, thereby encouraging increased export activities.
4. Comprehensive Handicrafts Cluster Development Scheme (CHCDS): Aimed at developing mega clusters, the CHCDS provides financial assistance for infrastructure development, technology upgradation, and market promotion. This holistic approach ensures sustainable growth and competitiveness of the handicraft sector, including carpet weaving clusters.
   indian.handicrafts.gov.in
5. Ambedkar Hastshilp Vikas Yojana (AHVY): This scheme focuses on mobilizing artisans into self-help groups, providing them with design and technology interventions, and enhancing their marketing capabilities. By empowering artisans at the grassroots level, AHVY ensures the preservation and promotion of traditional crafts.

Role of the Carpet Export Promotion Council (CEPC)

Established in 1982, the CEPC serves as the apex body for promoting the export of Indian carpets and rugs. With over 2,000 member exporters, the council offers a plethora of services:

• Trade Fairs and Exhibitions: CEPC organizes international trade fairs, such as the Indian Carpet Expo, providing exporters with platforms to showcase their products to global buyers.
• Market Intelligence: The council conducts market research and disseminates information on global trends, helping exporters align their products with international demand.
• Training and Development: Through various programs, CEPC facilitates skill development, design innovation, and technological advancements among artisans and manufacturers.
• Government Liaison: Acting as a bridge between exporters and the government, CEPC advocates for favorable policies and addresses industry challenges.

Altus Exports: Partnering with Indian Manufacturers for Global Success

While government schemes and the CEPC provide substantial support, navigating the complexities of international trade requires additional expertise. Altus Exports specializes in assisting Indian manufacturers in exporting their products seamlessly.

How Altus Exports Can Assist:

• Market Access: Leveraging an extensive global network, Altus Exports connects manufacturers with potential buyers, distributors, and retailers across various countries.
• Compliance and Documentation: The company ensures that all export documentation, certifications, and compliance requirements are meticulously handled, minimizing potential legal hurdles.
• Logistics Management: From warehousing to shipping, Altus Exports manages the entire supply chain, ensuring timely and efficient delivery of products.
• Market Intelligence: Providing insights into market trends, consumer preferences, and competitive analysis, Altus Exports enables manufacturers to make informed decisions.

Partnering with Altus Exports:

Indian manufacturers can collaborate with Altus Exports through a straightforward partnership model:

1. Initial Consultation: Assessing the manufacturer’s products, capabilities, and export readiness.
2. Strategy Development: Crafting a customized export strategy tailored to the target markets.
3. Implementation: Executing the export plan, including marketing, logistics, and compliance management.
4. Continuous Support: Offering ongoing assistance to adapt to market changes and optimize export operations.

By partnering with Altus Exports, Indian carpet manufacturers can leverage expert guidance and resources to successfully navigate international markets. For more information on forming a partnership, visit Altus Exports’ Manufacturer Partnership page.

Conclusion

The Indian government’s initiatives, coupled with the support of organizations like the CEPC, have created a conducive environment for handmade carpet exporters. By availing these schemes and collaborating with export facilitators like Altus Exports, manufacturers can enhance their global presence, contributing to the sustained growth of India’s rich carpet weaving heritage.