India’s handmade carpet industry stands as a testament to the nation’s rich cultural heritage and unparalleled craftsmanship. Over the years, this sector has not only preserved traditional art forms but has also significantly contributed to the country’s economy through exports. Central to this success is the role played by the Carpet Export Promotion Council (CEPC), which has been instrumental in promoting and facilitating the export of Indian carpets to global markets.

The Genesis and Mission of CEPC

Established in 1982 under the aegis of the Ministry of Textiles, Government of India, the CEPC was formed with the primary objective of promoting the export of hand-knotted carpets and other floor coverings. Serving as a vital link between Indian exporters and international buyers, the council ensures that the unique artistry of Indian weavers reaches homes and establishments worldwide.

Impact on Export Growth

The efforts of the CEPC have yielded impressive results. India’s handmade carpets and other floor coverings export recorded a growth of 19.5% to reach US$ 2.23 billion in 2021-22. Since 2017-18, carpet exports from India have witnessed a Compound Annual Growth Rate (CAGR) of 7%.

The United States remains the largest importer, accounting for 57% of India’s exports. In the fiscal year 2021-22, exports to the USA were valued at US$ 1,281.29 million, up from US$ 1,063.37 million in the previous year. Other significant markets include Germany and the UK, with exports valued at US$ 116.64 million and US$ 110.31 million, respectively, during the same period.

Strategies and Initiatives by CEPC

The CEPC employs a multifaceted approach to bolster the export of Indian handmade carpets:

1. Trade Fairs and Exhibitions: The council organizes and participates in international trade fairs and exhibitions, providing a platform for Indian exporters to showcase their products to global buyers. Notably, the India Carpet Expo is a significant event that attracts buyers from around the world.
2. Market Research and Development: By conducting comprehensive market studies, the CEPC identifies emerging trends and potential markets, enabling exporters to tailor their products to meet global demands.
3. Skill Development and Training: Recognizing the importance of quality, the council conducts training programs to enhance the skills of weavers and artisans, ensuring that the products meet international standards.
4. Quality Assurance: The CEPC has implemented stringent quality control measures, providing certifications that enhance the credibility of Indian carpets in the global market.
5. Policy Advocacy: Serving as a liaison between the industry and the government, the council advocates for favorable policies and addresses challenges faced by exporters.

Altus Exports: Partnering for Global Success

While the CEPC lays the foundation for export promotion, companies like Altus Exports play a pivotal role in bridging the gap between Indian manufacturers and international markets. Altus Exports specializes in connecting Indian artisans with global buyers, ensuring that the rich heritage of Indian craftsmanship is appreciated worldwide.

How Altus Exports Can Assist Indian Manufacturers

1. Expertise in Finding Buyers: Altus Exports excels in identifying potential buyers across various international markets. Leveraging a deep understanding of market trends and buyer behavior, they match products with the right clientele.
2. Access to Comprehensive Databases: With subscriptions to numerous databases and information sources, Altus Exports provides up-to-date market intelligence, identifying new opportunities and understanding market dynamics.
3. Skilled Marketing Team: A proficient marketing team promotes products in the international arena, utilizing a blend of traditional and digital marketing techniques to generate leads and convert them into orders.
4. Extensive Network: Over the years, Altus Exports has built a vast network of contacts and partners across various industries and regions, facilitating smoother market entry and quicker establishment of products in new territories.

Partnering with Altus Exports

Indian manufacturers aiming to expand their global footprint can benefit immensely from a partnership with Altus Exports. The company seeks manufacturers who:

• Produce Export-Quality Products: Adhering to stringent quality standards suitable for international markets.
• Aspire for Global Expansion: Eager to extend their reach beyond local markets.
• Possess Necessary Documentation and Certifications: Ensuring compliance with international regulations and industry standards.

By collaborating with Altus Exports, manufacturers can navigate the complexities of international trade with ease and confidence. To explore partnership opportunities, visit Altus Exports’ Manufacturer Partnership page.

Conclusion

The synergy between the CEPC’s initiatives and the efforts of companies like Altus Exports has significantly propelled the global presence of Indian handmade carpets. Through continuous support, market development, and strategic partnerships, India’s rich tradition of carpet weaving continues to thrive on the international stage, bringing the timeless charm of Indian craftsmanship to homes around the world.