India’s rich tradition of carpet weaving has positioned it as a global leader in the handmade carpet industry. With approximately 85-90% of its total carpet production exported, India accounts for around 40% of the world’s handmade carpet exports. In the fiscal year 2021-22, India’s handmade carpets and other floor coverings exports recorded a growth of 19.5%, reaching US$ 2.23 billion.

A significant contributor to this success is the Carpet Export Promotion Council (CEPC), established by the Government of India in 1982. The CEPC plays a pivotal role in promoting the export of Indian carpets, rugs, floor coverings, and related products. It serves as the official body of handmade carpet exporters, projecting India’s “Make in India” image internationally as a dependable source of high-quality handmade carpet products.

The Importance of Quality Assurance in Carpet Exports

Quality assurance is paramount in the carpet industry, especially when catering to international markets with stringent standards. Ensuring that carpets meet these standards not only enhances customer satisfaction but also bolsters the reputation of Indian manufacturers globally. Adherence to quality standards minimizes the risk of returns and rejections, leading to increased profitability and sustained business relationships.

CEPC’s Role in Certification and Standards Compliance

The CEPC offers a Registration-Cum-Membership Certificate (RCMC) to manufacturers and merchant exporters of carpets. This certification is a prerequisite for exporting carpet products and serves as proof of membership in the council. The RCMC is valid for five years and must be renewed annually.

By obtaining the RCMC, exporters gain access to various benefits and support services provided by the council, such as export incentives, market intelligence, and technical assistance. The CEPC also advises exporters on beneficial quality certifications, ensuring that Indian carpets meet international standards.

Impact of Quality Certifications on Export Growth

Quality certifications play a crucial role in enhancing the marketability of Indian carpets. They assure international buyers of the product’s adherence to global standards, thereby increasing trust and demand. Certified products often command premium pricing and enjoy a competitive edge in the global market.

The CEPC’s efforts in promoting quality assurance have significantly contributed to the growth of India’s carpet exports. For instance, in 2021-22, India exported US$ 1.51 billion worth of handmade carpets, recording a growth of 18.8%.

How Altus Exports Can Assist Indian Manufacturers

Altus Exports is dedicated to forming strategic alliances with manufacturers who share a commitment to excellence and global expansion. We prioritize manufacturers that produce high-caliber goods suitable for international markets, adhering to stringent quality standards. Our partnership model involves acting as an extension of your business, serving as your dedicated export team.

Our team excels in identifying potential buyers for your products across various international markets. We leverage our deep understanding of market trends, buyer behavior, and industry demands to match your products with the right buyers. Additionally, we maintain subscriptions to numerous databases and information sources that provide up-to-date market intelligence, helping us identify new opportunities and stay ahead of the competition.

By partnering with Altus Exports, Indian carpet manufacturers can navigate the complexities of international trade more effectively, ensuring their products meet global standards and reach the right markets. We invite interested manufacturers to explore partnership opportunities with us to expand their global footprint.

For more information on how to partner with us, please visit our Manufacturer Partnership page.

Conclusion

Quality assurance and adherence to international standards are critical for the success of Indian carpet exports. The CEPC’s initiatives in promoting quality certifications have significantly boosted India’s presence in the global market. By collaborating with partners like Altus Exports, Indian manufacturers can further enhance their export potential, ensuring their products meet global standards and reach a wider audience.